How to use internal campaign names

When you create a newsletter or automation email in MailerLite, you will be prompted to enter a Campaign name as well as a Subject.

The Campaign name is a name you give your newsletter for internal use only. The Subject refers to the subject line that subscribers will see in their inboxes.

If you often send newsletters with similar subjects, you can give your campaigns different names, making it easier to identify and organize them in your campaigns folder. 

On the Campaigns page, newsletters will be organized by Campaign name by default. To change this, select the down arrow and select Campaign subject. 

To change the Campaign name:

1. Navigate to the Campaigns page.

2. Find the campaign you wish to rename. If on the Sent tab, click More.

3. Choose Rename.

4. If in the Drafts tab, click the down arrow next to Edit.

5. Choose Rename.

6. Create a new name and click Save. 

To change the Email name of an existing automation email:

1. Navigate to the Automations page.

2. Open the workflow editor of the automation you wish to edit.

3. Click the email you’d like to name.

4. In the sidebar under Email name, enter a campaign name for your email.

The email preview in your workflow editor will display your Email name.

If you choose to create a Campaign name that differs from your Subject, note that the filtered search in the Subscribers page will display the Campaign name instead of the Subject. This also applies when creating segments.

Campaign name will appear for all emails by default, though you have a chance to choose which option is more convenient for you and display only Campaign subject or Campaign name in your account.

Campaigns that were created before this feature was released will automatically have their Campaign name fields pre-filled with their subject lines.

When you create a newsletter or automation email in MailerLite, you will be prompted to enter a Campaign name/Email name as well as a Subject.

Your Campaign name/Email name is a name you give your campaign for internal use only. The Subject refers to the subject line that subscribers will see in their inboxes.

If you often send newsletters with similar subjects, you can give your campaigns different names, making it easier to identify and organize them in your campaigns folder. Subscribers won’t be able to see your Campaign name/Email name.

To change the Campaign name of an existing draft:

1. Navigate to the Campaigns page.

2. Click the Drafts tab.

3. Find the campaign you wish to rename and click Edit.

To change the Campaign name of an existing automation email:

1. Navigate to the Automations page.

2. Select the automation containing the email you’d like to name.

3. Click the email you’d like to name.

4. In the sidebar, enter a campaign name for your email.

The email preview in your workflow editor will display your Email name.

If you choose to create a Campaign name that differs from your Subject, note that the filtered search in your Subscribers tab will display the Campaign name instead of the Subject.

By searching in the Campaigns tab, can find a campaign either by the Campaign name or Campaign subject, and it is a great way to find any campaigns you have in MailerLite.

If you use campaign templates, changing your Campaign name will not affect your Template name.