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How to get started with MailerLite

MailerLite is an email marketing tool and website builder for businesses of all shapes and sizes. The key idea behind MailerLite is simplicity. We provide our customers with straightforward and user-friendly tools such as a Drag & drop email editor, website builder, and an intuitive subscriber management interface.

Anyone can sign up for a Forever Free plan by navigating to the MailerLite website and clicking the Sign up free button.

Then complete the following steps:

  1. Enter the name of your Company or Organization.

  2. Enter your Email address.

  3. Enter a strong Password.

  4. Click Create my account.

Note: By clicking Create my account, you are agreeing to our Terms of use, Privacy policy, and Anti-spam policy.

Once your account is created, you can begin testing out MailerLite’s features. However, you will not be able to send a campaign or publish a website until your account has been approved.

To request approval, navigate to Dashboard and complete your profile before clicking the Request approval button.

For fast approval, ensure that you provide clear and informative information regarding your business in your profile.

Information you will be asked to provide includes:

  • How you collected or plan to collect your subscribers

  • What kind of content you plan to send to your subscribers

  • A link to your website (If you do not have a website, you can provide a business description and links to any social media pages you might have)

For step-by-step instructions on how to complete the approval process, please read this article on how to get approved.

If you already have a list of subscribers, you’ll need to import them into your MailerLite account in order to send them newsletters.

To import your subscribers to MailerLite:

  1. Navigate to Subscribers.

  2. Click Add subscribers.

  3. Select the method you want to use to import your subscribers. You can choose to import subscribers from a CSV or TXT file, by copy/pasting from Excel, manually one by one or you can import subscribers directly from Mailchimp.

For detailed instructions on how to add and configure subscribers, please read our step by step article on How to import subscribers.

You can also organize your subscribers into groups or segments in order to send targeted content to specific subscribers.

A Campaign is an email newsletter that you create and send to your selected subscribers. If you intend to create an Automation, see how to create an automation workflow.

To create your first campaign:

  1. Navigate to Campaigns.

  2. Click Create campaign.

  1. Select the type of campaign you want to create.

  2. Enter a campaign name (for internal use only), subject, and your sender information.

  3. Click Next: Content.

  4. Select the editor in which you want to build your campaign. You can choose from the Drag & drop editor, the Rich-text editor, or the custom HTML editor (premium).

Now you can start designing your newsletter before sending it to your subscribers.

Need design inspiration? Check out our newsletter gallery for real-life examples of campaigns built in MailerLite. You can also choose from over 50 pre-designed campaign templates when creating your campaigns.

For step-by-step instructions on campaign creation, please read our detailed article on how to create and send a campaign.

All MailerLite accounts can create and publish a five-page website using our website builder. With the addition of the SitesPro add-on, users can create and publish unlimited websites.

To create your first website:

  1. Navigate to Sites.

  2. Click the Websites tab.

  3. Click Create website.

  1. Give your website a name and click Save and Continue.

  1. Select a subscriber group to attach to your website and click Save and Continue. This will be the group into which subscribers are added after completing any forms on your website.

  2. Select the template from which you would like to build your website.

Once you have finished editing your website, click Save and Publish.

You can customize your MailerLite website as much or as little as you like. For detailed instructions on how to create your website, check out this article on everything about creating a website.

Still have questions?
If you have any questions, feel free to contact us at A member of our support team will gladly assist you.