When you log in to your MailerLite account, you will land on your dashboard. Here you’ll find an overview of your account activity for your review.
First, you will see your Latest sent campaign. You can examine the open/click rate of your latest sent campaign and jump to its report by clicking View report.
Below that, you’ll find six sections: Subscribers, Your plan, Subscriber growth, Monthly campaign stats, Automation, and Forms.
The Subscribers section contains the following information:
Unique active subscribers - This is the number of unique subscribers that are in your active subscribers list (so that excludes unsubscribed, deleted or bounced subscribers)
New this month - This is the number of new subscribers that have joined your list this month
New last month - This is the number of new subscribers that joined your list last month
The Your plan section displays an overview of your plan including its usage and limitations. First you will notice your current plan. In bold is your plan’s limit (the number of subscribers your plan allows you to send to every 30 days). To the right is the total number of emails your plan allows you to send each month.
Directly beneath that, you’ll find the following information:
Unique subscribers used - This is the number of unique subscribers that you have sent a campaign to in the last 30 days, and will count towards your plan’s limit (this includes subscribers that have since unsubscribed, bounced or been deleted)
Account approval level - This shows the number of unique subscribers you’ve been approved to send to in a 30 day period
Note: In some cases, you may notice that your plan’s limit and your account approval level don’t match. This is because your account must be reviewed by a dedicated account manager before your approval limit can be raised. You can submit your latest campaign for review on the scheduling page, or contact our customer support team.
Emails sent - This shows the total number of emails you’ve already sent in the last 30 days
Under Subscriber growth, you’ll find a bar graph overview of your subscriber growth over the last six months.
Hover over any month to see the number of new subscribers obtained that month.
Here you’ll find your monthly campaign statistics from the last three months. You can toggle to view monthly campaign stats from the last six months by using the dropdown menu to select Last 6 months.
The statistics shown in this section include:
Campaigns - The total number of campaigns sent that month
Emails sent - The total number of individual emails sent through those campaigns
Opened - The number and percentage of opened campaigns
Clicked - The number and percentage of subscribers that clicked at least one link in a campaign
Unsubscribed - The number and percentage of subscribers who unsubscribed via your campaigns
Spam complaints - The number and percentage of subscribers that your campaigns as spam
You can export your monthly campaign stats by clicking the Export button and selecting either Export CSV or Export CSV for Excel.
To review individual campaign stats, learn how to analyze campaign reports.
In the Automation section, you’ll see the number of active workflows in your account along with the following data:
Emails sent this month - The total number of emails sent via automation workflows this month
Emails sent last month - The total number of emails sent via automation workflows last month
The Forms section displays the number of forms (including landing pages) you have in your MailerLite account. You’ll also find:
Signups this month - The number of subscribers who signed up via one of your forms this month
Signups last month - The number of subscribers who signed up via one of your forms last month