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How to use Google Analytics in your campaigns

MailerLite tracks engagement in your campaigns for you. This information can be found in your campaign report. However, you can also enable Google Analytics to further record activity in your newsletter with the click of a button.

When you enable Google Analytics, MailerLite adds a UTM tag to the links in your campaign. If you have Google Analytics enabled on your website, then those tags can be tracked in your Google Analytics dashboard.

To enable Google Analytics in your campaign:

  1. On the Campaign details page, scroll to the Tracking options section.

  2. Check the box labeled Enable UTM tags.

To enable Google Analytics in your automation emails:

  1. Navigate to the Automations page.

  2. Open the workflow editor of the automation workflow.

  3. Click on the email step to select it.

  4. In the sidebar, under UTM tags, check the box labeled Add parameters to your URLs to track newsletter traffic on web analytics platforms.

To examine the results of your email campaigns on Google Analytics:

  1. Log in to your Google Analytics dashboard.

  2. On the sidebar, click Acquisitions.

  3. Click Campaigns.

Here you will find the results of enabling Google Analytics in emails sent from your MailerLite account.

If you want to customise your Google Analytics tracking by adding custom UTM values:

  1. Go to the Account settings page, and select the Link tracking tab.

  2. Enter the value of your choice into the UTM code fields.

MailerLite tracks engagement in your campaigns for you. This information can be found in your campaign report. However, you can also enable Google Analytics to further record activity in your newsletter with the click of a button.

When you enable Google Analytics, MailerLite adds a UTM tag to the links in your campaign. If you have Google Analytics enabled on your website, then those tags can be tracked in your Google Analytics dashboard.

To enable Google Analytics in your campaign, simply check the box labeled Use Google Analytics link tracking to track clicks from your campaign before sending or scheduling your campaign.

To enable Google Analytics in your automation emails:

  1. Navigate to Automations.

  2. Click the title of your automation to open the workflow editor.

  3. Click on the email step to select it.

  4. In the sidebar, check the box labeled Use Google Analytics link tracking to track clicks from your campaign.

To examine the results of your email campaigns on Google Analytics:

  1. Log in to your Google Analytics dashboard.

  2. In the sidebar, click Acquisitions.

  3. Click Campaigns.

Here you will find the results of enabling Google Analytics in emails sent from your MailerLite account.

If you want to customize your Google Analytics tracking by adding custom UTM values:

  1. Use the main dropdown menu to navigate to Account settings.

  2. Click the Google Analytics tab.

  3. Enter the value of your choice into the UTM code fields.

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