Note: If you're a Legacy (Classic) user, please log in to your account to access the dedicated Legacy (Classic) Help Center.
You can email a single subscriber instead of sending to a whole group or segment. There are two ways to do this: send a campaign to one subscriber by filtering your recipients down to their email address, or send a one-to-one email directly to that subscriber.
How to send an individual campaign
Sending a campaign works best when you want to create a new campaign design or reuse a previous design to resend a campaign to someone who has missed the original.
To send a campaign to a single subscriber:
Navigate to Campaigns.
Click Create campaign.
3. Choose your Campaign type.
4. On the Campaign details page, enter the Name and Subject for your campaign.
5. Under Recipients, choose Advanced filters.
6. Select More advanced filters.
7. Create the following rule: Email > Equals > [subscriber’s email address].
You will see that only one recipient has been selected.
Click Select once you are done selecting the recipient.
Click Continue, then schedule and send the campaign
💡 You can also create a group where you can add the single recipient. Then select this group as the sole recipient of the campaign.
How to send a one-to-one email
Sending a one-to-one email is better for basic personal messages to one person, such as replying to a question or following up.
To send a one-to-one email:
Navigate to the Subscribers page.
Open the Send email panel in one of these ways:
Click the send email icon on the subscriber’s row.
Click the subscriber’s email address to open their profile, then click Send email.
Check the To and From fields. To send from a different email address, click Edit and change your default sender email.
Enter a Subject and write your message.
Edit the Unsubscribe link text.
Click Send.
Learn more: How to send a one-to-one email to a subscriber.