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How to edit the plain-text version of a campaign

A plain-text campaign is an email that doesn't contain any images, hyperlinks or formatting (such as bold or italic text).

Not all email clients support HTML emails, in which case, a plain-text version of your campaign will be sent instead. The plain-text version of your campaign is automatically generated whenever you create a campaign.

The purpose of the plain-text version of your campaign is to allow your subscriber to view your content even if their inbox doesn’t support HTML emails.

Plain-text campaigns typically include a greeting message with a link to view the web version of the content you’re attempting to send.

The default plain-text email contains two merge tags:

  • {$url} - Generates a link to view the web version of the campaign.

  • {$unsubscribe} - Generates an unsubscribe link.

The recipient of the plain-text campaign can then follow the link provided to view the web version of the campaign you designed.

After you have created your campaign, you may edit the plain-text version.

To edit the plain-text version of your campaign:

  1. Navigate to Campaigns.

  2. Click the Drafts tab.

  3. Click on the title of your draft campaign.

  4. Under Content, beneath the Preview button, you’ll see Email type and Plain-text version.

  5. Click the Edit button next to Plain-text version.

A window will appear. This is where you edit the plain-text version of the campaign.

Note: When editing the plain-text version of your campaign, ensure you have a clear unsubscribe disclaimer and unsubscribe link.

Still have questions?
If you have any questions, feel free to contact us at support@mailerlite.com. A member of our support team will gladly assist you.