The upside down marketing funnel or why you should care about your customers
The idea behind the upside down marketing funnel is simple – have a good product, take care of your customers and give them the tools to recommend you.
How to create survey invitation emails that get more responses
Six steps to help you create email surveys that will bring in valuable responses.
Compare your email performance metrics: 2018 industry benchmarks
Understand these industry standard benchmarks, and set smarter campaign goals to improve your email tactics.
Woo-hoo! MailerLite WooCommerce plugin updated with new features
Learn how to use the new WooCommerce features, including automation triggers based on purchase, product importing and sales tracking.
How you can improve your own email deliverability (Part 2 of 2)
Learn all the ways you can clean up your subscriber list to optimize email deliverability.
How you can improve your own email deliverability (Part 1 of 2)
Learn all the ways you can modify your email marketing practices to optimize your email deliverability.
B2B Email Marketing: 11 examples to put you on the right track
Business-to-business newsletter examples and tips to help you improve your B2B email marketing campaigns.
Company values: initiating and embracing the change
Company values will change with time, growth and experience. Read how our updated values came to be.
5 ways to win in 2019: Email marketing trends that matter to you
The email marketing trends for 2019 that will help you grow your business.