To quote the late, great Robin Williams: "Spring is nature's way of saying, Let's party!"
Email marketing mega-holidays like Christmas and Black Friday have passed. Maybe Valentine’s Day emails helped you get through the long winter. Now, it’s time for your spring email marketing campaigns!
It’s a great time to send newsletters, especially when your email campaigns coincide with the many spring events and holidays like Easter, St. Patrick’s Day and Mother’s Day.
As with any busy email marketing season, inbox competition is fierce. One way to stand out is to start with a spring email subject line that speaks directly to your subscribers.
Spring subject lines don’t need to be too clever or creative to increase open rates. The most compelling factor and subject line best practice for improving opens is relevance.
To get you in the spirit of spring, we’ve compiled lists of winning spring subject lines for different events and holidays. We want your subscribers to open your email newsletters this spring.
Even if you’re on the other side of the map with a different season, you can still get inspired by these subject lines for the holidays (come rain or shine)! So, let’s get like the Easter Bunny and hop to it!
Before we get into specific spring events, we’re starting strong with general spring-themed subject lines that generated over 40% open rates for our customers.
Are you feeling lucky? St. Patrick’s Day is a great holiday to have fun with your emails. St. Pats doesn’t come with as much pressure as the bigger holidays. It’s a time to goof around and be more social. While there will be plenty of shamrock emojis in people’s inboxes, you’ll see from these subject lines that the best ways to get people excited are to celebrate the holiday by offering a gift, such as freebies, holiday ideas or special promotions.
Easter is another big-spending holiday. In 2020, four out of five US adults planned to celebrate Easter—making it a great opportunity for email marketers to ramp up their Easter newsletters! You’ll see from our Easter email subject line list below, that your text doesn’t need gimmicks or eggs-quisite wordplay to be successful. These lines focus on personalization and giveaways (and egg hunts, of course)!
In the U.S., Memorial Day is a holiday for remembering and honoring the people who died while serving in the United States Armed Forces. From a marketing standpoint, it’s an opportunity for your brand to acknowledge the fallen and celebrate patriotism.
Mother’s Day is a great email marketing event. Yes, it’s a busy spending holiday, but let’s not forget the main reason—moms are the best. Make your campaigns all about moms and the rest will take care of itself.
The season of lambs, daisies, Easter eggs and pastels is upon us! Make the most of it by incorporating these top subject lines into your spring email marketing strategy.
To get some in-depth insights into crafting a subject line that generates the most opens, check out our ultimate guide below:
Are you ready to give your subject lines a spring clean? Let us know your favorite ones in the comments!
Editor's note: This article was originally published in March 2020. It has now been updated with new subject line examples for 2021.
I'm Jonas, Content Manager at MailerLite. I’m not the 4th Jonas Brother, but I do write content (which is similar to being a teen heartthrob). After writing for a bunch of companies over the years, I discovered my professional passion—helping add some humanity to B2B marketing. Email is the perfect place to start!