Jonas from MailerLite

Jonas6 min readTips and resourcesMarch 4, 2020

69 spectacular spring email subject lines to inspire your own

69 spectacular spring email subject lines to inspire your own

To quote the late, great Robin Williams: "Spring is nature's way of saying, Let's party!"

Email marketing mega-holidays like Christmas and Black Friday have passed.  Maybe Valentine’s Day emails helped you get through the long winter. Now, it’s time for spring!

It’s a great time to send emails, especially when your campaigns coincide with the many spring events and holidays like Easter, St. Patrick’s Day and Mother’s Day.

As with any busy email marketing season, inbox competition is fierce. One way to stand out is to start with a spring email subject line that speaks directly to your subscribers. 

Spring subject lines don’t need to be too clever or creative to increase open rates. The most compelling factor and subject line best practice for improving opens is relevance

To get you in the spirit of spring, we’ve compiled lists of winning spring subject lines for different events and holidays. We want your subscribers to open your emails this spring. So, let’s get like the Easter Bunny and hop to it!

Before we get into specific spring events, we’re starting strong with general spring-themed subject lines that generated over 40% open rates for our customers. 

  1. Put some sizzle into your spring!
  2. Woo-hoo! It's almost Spring, {$name}!
  3. Don't let ☔weather get you down?!  We have events, fundraisers, and upcoming springtime fun!
  4. Digital Spring Cleaning 
  5. Is it Spring yet?
  6. New Spring Releases
  7. Spring (and rain...) is in the air.
  8. What screams spring to you?
  9. Spring late at your place too, {$name}
  10. What’s Blue and Screams Spring?
st patricks email subject lines

Are you feeling lucky? St. Patrick’s Day is a great holiday to have fun with your emails. St. Pats doesn’t come with as much pressure as the bigger holidays. It’s a time to goof around and be more social. While there will be plenty of shamrock emojis in people’s inboxes, you’ll see from these subject lines that the best ways to get people excited are to celebrate the holiday by offering a gift, such as freebies, holiday ideas or special promotions.

  1. ☘️☘️☘️ Lots a St. Patrick’s Day Dessert Ideas for Your Celebration! ☘️☘️☘️
  2. Exciting News and St. Patrick's Day Music Lessons!
  3. FREEBIE! Saint Patrick's Day Printable Stickers
  4. A FREE St. Patrick's Day Activity for you {$name}
  5. Free St. Patrick's Day Silhouette Design: Who Needs Luck
  6. St Patrick's Day Sale!, 12% Off 
  7. Are you feeling lucky? St. Patrick's Day Giveaway!
  8. St. Patrick's Day Fun for the Whole Family!
  10. St. Patrick's Day Fun + Spring Inspiration 
  11. 12 St. Patrick's Day Ideas to DIY this Spring 
  12. A St. Patrick's Day Activity for you {$name}
  13.  St. Patrick's Day Giveaway and Sneak Peek 
  14. SXSW 2020: A SHAMELESS St. Patrick’s Day Celebration
easter email subject lines

Easter is another big-spending holiday. The NFR estimates consumers dish out over $18 billion during the holiday. You’ll see from our Easter email subject line list below, that your text doesn’t need gimmicks or eggs-quisite wordplay to be successful. These lines focus on personalization and giveaways.

  1. What will the Easter Bunny put in your basket?
  2. Keto Easter Bunny Bringing You Keto Tips
  3. {$name}, Last Chance: Custom Animated Video For Only $199 on Easter Sale
  4. A Belated Easter Gift!
  5. (*FREE*) Happy Easter <3
  6. Easter is Coming...And so are Some Other Cool Things!
  7. {$name} Wishing you a joyful Easter with two giveaways
  8. Happy Easter, {$name}. Coupon Inside!
  9. Let's get creative! Coolest DIY gift ever | Easter Fun
  10. Do you Dress up for Easter?
  12. {$name}, here is a little Easter treat from us!
  13. Who Wants a Free Box Set & Easter Freebies?
  15. Last-minute special: 40% off for Easter weekend
  16. An Easter Surprise For You
  17. Easter Treats? Features, Giveaways and More??
  18. Happy Easter! And some exciting news…
  19. Mindful Activities for Easter Holidays
  20. Make a cool 3D Easter egg card
memorial day email subject lines

In the U.S., Memorial Day is a holiday for remembering and honoring the people who died while serving in the United States Armed Forces. From a marketing standpoint, it’s an opportunity for your brand to acknowledge the fallen and celebrate patriotism.

  1. Something to Think About on Memorial Day
  2. Memorial Day Treats and Stuff
  3. 15% Off Site-Wide Memorial Day Sale Starts Now For Instant Rewards Members!
  4. A red, white and blue dessert to make your Memorial Day DELICIOUS!
  5. ⚡ Memorial Day - FLASH Sale! ⚡
  6. How to Have an EPIC Memorial Day Weekend With a Baby
  7. Memorial Day Sale - Promo Code Inside
  8. Thank you for your service ❤ - Happy Memorial Day (Enjoy your Freebie on me!)
  9. CAN YOU SAY EPIC?! Amazing Memorial Day Sales happening!
  10. Do you need a FUN treat for Memorial Day that your kids will LOVE?
mothers day email subject lines

Mother’s Day is a great email marketing event. Yes, it’s a busy spending holiday, but let’s not forget the main reason—moms are the best. Make your campaigns all about moms and the rest will take care of itself. 

  1. [Freebie Friday] What? It's almost Mother's Day
  2. IMPORTANT: We've just extended the Mother's Day Sale by 24 hours!
  3. May your Mother be with you! Save up to $75 this weekend!
  4. An apology, an announcement, and a BIG Mother’s Day multi-author sale!
  5. How are you celebrating Mother's Day? 
  6. It's Mother's Day ... relax with a freebie 
  7. Recipes that will win your Ma's heart this Mother's Day!
  8. Psst... It's Mother's Day in less than a month! 
  9. Are you ready for Mother's Day yet {$name}? 
  10. 3 Last-Minute Mother's Day Ideas for March 11th
  11. Friday Freebie! Printable Mother's Day Cards ❤️
  12. {$name} What does Mother's Day mean to you?
  13. Shower Mummy with ❤ this Mother's Day
  14. Anyone thinking about Mother's Day yet, or is it just me? 
  15. 25 Mother’s Day “Sweet Things” That Will Impress the Queen, Herself! Hail the Mom!

Like every holiday campaign, your newsletter design and content should incorporate some festive iconography of the holiday while sticking to newsletter design best practices.

Need an extra dose of inspiration? Check out our gallery of Spring and Easter newsletter template examples.

spring and easter design gallery

Jonas Fischer

I'm Jonas, Content Manager at MailerLite. I’m not the 4th Jonas Brother, but I do write content (which is similar to being a teen heartthrob). After writing for a bunch of companies over the years, I discovered my professional passion—helping add some humanity to B2B marketing. Email is the perfect place to start!