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78 special events to level up your March newsletter ideas

· 22 min read · Email marketing · February 8, 2022
Javi, from the Customer Support team.

The month of March is about to get more interesting for your subscribers, thanks to these special events that you can add to your newsletters.

Thinking up new content ideas all the time is a lot of work. So we have a shortcut for you! Take inspiration from the upcoming events in March and watch the new ideas roll in.

From National Women’s History Month to Tolkien Reading Day, there are plenty of March newsletter ideas to keep your email content fresh and engaging. There’ll also be some March email subject lines to get your creative juices flowing (and boost those open rates)!

Before you begin…

Remember that relevance is key. Pick events that relate to your business in some way—even if it is as simple as adding a P.S. to remind your readers of the special day. 

Some of these days hold special cultural and/or religious significance, so if you choose to refer to them in your content marketing strategy, remember to be sensitive and considerate. 

Use this as a guide to help plan your email newsletter ideas for March. We encourage you to experiment and to keep it Lite!


1. International Women’s Day email (8 March 2022)

A global holiday since 1977, International Women’s Day is a time to highlight the political, cultural and socioeconomic advances made by women in your email marketing campaigns.

  • Newsletter idea: Share the story of an important woman in your life and celebrate the contribution she made

This ‘Visionary Women’ newsletter from Apple Books shines a light on some of their most inspiring reads written by women.

International Women's Day email from Apple Books
Image credit: Apple Books
Bonus: International Women’s Day subject line ideas
  • Sustainable Living: International Women’s Month (Paravel)

  • The Women That Made Us (Cath Kidston)

  • Read About Visionary Women (Apple Books)

  • Here’s to strong women (Brooks Running)

  • What clean water means for women (charity: water)

2. UK Mother’s Day email (27 March 2022)

In the UK, Mother’s Day is connected with Easter, so it’s always celebrated on the fourth Sunday during Lent. This is a great moment to do something special for our mothers—and mother figures—in our lives.

  • Newsletter idea: Mother’s Day can also be a sensitive season for many people. Send an email asking if your subscribers would like to opt out of Mother’s Day promotions during this time

Peloton shares the inspiring story of ‘World-Class Mom’ Allyson Felix and offers a special discount to celebrate the occasion.

Peloton Mother's Day email example
Image credit: Peloton
Bonus: Mother’s Day email subject lines
  • We’ve got Mother’s Day sorted for you Meg! (Pink Hibiscus)

  • 20% OFF just for your mom 🌼 (Love Sweat Fitness)

  • hey ma (goop)

  • One day left for Mother’s Day gifts (Paravel)

  • Don’t Forget About Mum This Weekend (Cath Kidston)

3. St. Patrick’s Day email (17 March 2022)

Saint Patrick is the main patron saint of Ireland, and this cultural and religious celebration marks the traditional date of his death. Nowadays, this day celebrates Irish culture and heritage, with festivals, parades, and green decorations and clothing.

  • Newsletter idea: Launch a new product and tie it to the themes of St. Patrick’s Day and promote it in your email 

This newsletter from Harry’s (a men’s personal care brand) takes a lighthearted approach, reminding people to shave off their mustache in time for Saint Paddy’s day.

St. Patrick's Day email example from Harry's
Image credit: Harry's
Bonus: St. Patrick’s Day email subject lines
  • Get Lucky in Time 🍀 (MeUndies)

  • Did someone say nutrient-rich greens? 🥬 (Pulp & Press)

  • Celebrate St. Paddy’s Day with Uber Eats (Uber)

  • 🍀 Happy Saint Patrick’s Day 🍀 (Hipmunk)

  • You're In Luck With St. Patrick's Day Savings 🍀  (Rugs.com)

4. Holi newsletter (18 March 2022)

Holi is an ancient Hindu festival known for its color-spraying, water fights, singing and dancing in the streets. It celebrates love, spring, and the victory of good against evil. 

  • Newsletter idea: Splatter some colors across the background image in your email to celebrate Holi

Bonus: Holi subject line ideas
  • Add a splash of color to your Holi celebrations

  • Your Holi gift guide is inside 🤫

  • Holi giveaway - win a celebration hamper 😍

  • Wishing you a joyful Holi

5. First day of spring (20 March 2022)

For those of us in the Northern hemisphere, spring is well and truly on its way, with the official first day on 20 March. So what better way to celebrate than with a bright, cheerful spring newsletter?

  • Newsletter idea: Tell your subscribers how your product/service will help them to face the coming months with a “spring in their step” (pardon the pun)

For inspiration, check out this spring newsletter example from Lookiero, featuring their fresh spring-themed products to get their subscribers in the mood.

Lookiero spring newsletter example
Image credit: Lookiero

Bonus: Check out these 101 spring subject line ideas to inspire your own...

Create your own email content calendar

Are you planning out your emails for the year? Here’s how to set up an email content calendar to take care of it all! 

Read the article

1. National Small Press Month (US)

Calling all writers, book lovers, publishers and bookshop owners! This is the perfect opportunity to celebrate authors and the small publishers who support them.

  • Newsletter idea: Write a roundup of your favorite books from small publishers and recommend them to your email list

2. Multiple Sclerosis Awareness Month

This autoimmune disease is believed to affect 2—2.5 million people across the world, but there is no official treatment to halt its progress. This month is all about raising awareness and recognizing the people who live with MS.

3. Women’s History Month

This month is all about celebrating the women who have made an impact throughout history, such as Amelia Earhart, Maya Angelou, Harriet Tubman, and thousands of others!

  • Newsletter idea: Tell the story of a woman in history who made an impact in your niche/business field 

4. National Nutrition Month (US)

This month is a great time to make healthy eating and exercise a priority, and there are plenty of fun and creative ways to do just that.

  • Newsletter idea: Create a fun infographic about healthy foods and embed it in your newsletter (e.g. did you know that a hard-boiled egg spins, but a soft-boiled egg doesn’t?)

5. International Ideas Month

If an idea has been nagging at the back of your mind for a while now, this is your chance to share it with the world! International Ideas Month celebrates the power of (you guessed it) ideas, and encourages people to innovate and think outside the box.

  • Newsletter idea: Share an idea that you have for your business, and use an email survey to find out what your audience thinks about it 

6. Craft Month

Knitting… painting… woodwork… There are so many crafts to choose from, and this month is all about releasing our inner creatives and getting stuck in! 

  • Newsletter idea: If you’re an artist or creative, prepare some free resources (such as video tutorials, PDF guides, podcast episodes etc.) to share about your craft, and link them in your newsletter so that others can try


1. Universal Human Beings Week (1 - 7 March 2022)

This is a week to celebrate the art, history, culture and community of humanity, and to improve human rights and understanding.

  • Newsletter idea: Show your subscribers “the human behind the email”, with a selfie and a short bio about yourself

2. Procrastination Week (6 - 12 March 2022)

We all need a break sometimes, and it’s OK to put off a task and catch up later on if you need it for your mental and emotional health. Procrastination Week is an excuse to slow things down a notch.

  • Newsletter idea: Create a downloadable template for people who want to organize their to-do lists, but then remind them that it’s also OK to take a break 

3. Sleep Awareness Week (13 - 19 March 2022)

This is the time to talk about all things sleep-related, including how we can start a healthy sleep routine, the benefits of sleep, and so on.

  • Newsletter idea: Share your sleep routine in your email (e.g. bubble bath, reading, chamomile tea etc.) and list tips on how people can improve their sleep

4. National Introverts Week (US, 21 - 27 March 2022)

Calling all introverts! This week celebrates the valuable contributions that introverted people can make in business, politics and society.

  • Newsletter idea: Write about a famous introverted person who has inspired you (and perhaps even your business)

Plus, 4 bonus events 🧙

Are you a Harry Potter fan? Do you know which Hogwarts house you’re in? Then there’s a special day dedicated just for you, between 20-24 March!  

  • 🦡 Hufflepuff Pride Day - 20 March 2022 

  • 🐍 Slytherin Pride Day - 21 March 2022 

  • 🦁 Gryffindor Pride Day - 22 March 2022

  • 🦅 Ravenclaw Pride Day - 23 March 2022

On your day, decorate your newsletter in the colors of your Hogwarts house and add the animal insignia to mark the occasion.


1 March 2022

  • World Compliment Day: Give your subscribers an email coupon and tell them how awesome they are

  • National Wedding Planning Day: If you’re a wedding planner or vendor, share case studies and testimonials from people you’ve worked with to promote your business

2 March 2022

  • National Read Across America Day: Link to the book which has inspired you most as a creative/entrepreneur/business owner

  • Dr. Seuss Day: Write part of your email out in rhyme to celebrate Dr. Seuss’ writing style

3 March 2022

  • World Wildlife Day: Draw a digital coloring-in template showing different wildlife in your area for parents and teachers to download as an activity

  • National Anthem Day: Compose an “anthem” for your company newsletter, celebrating your business’ milestones 

  • World Book Day: If you’ve written a book, take this opportunity to promote it in your email newsletter and get some extra sales

4 March 2022

  • National Day of Unplugging: In the P.S. line of your email, encourage your subscribers to unplug from their screens for a couple of hours and reconnect with themselves and the world around them

  • Employee Appreciation Day: Include an email GIF showing your employees’ headshots, and write a thank you note beneath

5 March 2022

  • Overseas NHS Workers Day (UK): Recognize the contributions of overseas workers to the National Health Service (especially during the pandemic) by decorating your newsletter in the traditional green and blue colors

  • Open Data Day: Link to some open data that’s connected with your industry, and share what it means for you and your business

6 March 2022

  • Namesake Day: Describe the meaning behind the name of your brand

  • National White Chocolate Cheesecake Day: Unleash your inner baking aficionado and link to a video of your favorite cheesecake recipe

7 March 2022

  • Be Heard Day: On a day that’s all about getting small businesses heard, run a giveaway in partnership with one of your favorite local business owners

  • Fun Facts About Names Day: Uncover the meaning behind your name and share it with your subscribers

8 March 2022

9 March 2022

  • Panic Day: Describe how your business or service can help people to stay calm and live panic-free

  • National Get Over It Day: Share the things you’re letting go of to enjoy the rest of this year to the full

10 March 2022

  • International Day of Awesomeness: Host an "awesome discount for awesome people" in your email to drive conversions

11 March 2022

  • No Smoking Day: List helpful strategies for people who are looking to quit smoking

12 March 2022

  • National Girl Scout Day: Organize a fundraising campaign with a link in your email for people to donate

  • Plant A Flower Day: Hide a flower graphic somewhere in your newsletter. The first 3 subscribers who spot it and share it on social media win a prize

13 March 2022

  • National Open an Umbrella Indoors Day: Share any age-old superstitions that you have, and describe some rituals you follow when running your business

14 March 2022

  • National Pi Day: Share some free resources to teach kids all about the magic of pi

  • Crowdfunding Day: Link to your favorite crowdfunding campaign and get your subscribers on board

  • International Ask A Question Day: To make things more interactive, add an NPS customer feedback survey to your email to find out what people think of your brand

15 March 2022

  • World Speech Day: Film yourself giving a “speech” about your business, highlighting the industry news, anniversaries and milestones in 2022, and embed the video in your newsletter

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16 March 2022

  • National Panda Day: Embed an image of a cute panda in your email… because why not? 🐼

17 March 2022

18 March 2022

  • Holi: (See key events)

  • National Awkward Moments Day: Tell a funny story of a time when you goofed and what it taught you

  • Companies That Care Day: Share a recap of how you care for your customers and give them the best experience

19 March 2022

  • International Client’s Day: Make your subscribers feel special by offering them free delivery, a discount or a coupon

  • International Read To Me Day: Record a video of yourself reading your favorite book chapter, poem or article aloud, and embed it in your email newsletter

20 March 2022

  • International Day of Happiness: Spread the happiness in your email with a list of 5 things you’re grateful for, and create a gratitude journalling template for your subscribers to do the same

  • National Proposal Day: Make a “proposal” to your subscribers, telling them how committed you are to them and offering them a “ring” (aka an extra incentive or discount)!

21 March 2022

  • World Poetry Day: Write a poem about your brand, or a new product launch, or your favorite puppy… whatever gets you inspired!

  • World Down Syndrome Day: Share the World Down Syndrome Day list of events and activities taking place this year

  • International Day of Forests: Remind your subscribers to get out in nature and enjoy the simple things 

22 March 2022

  • National Goof Off Day: Add something goofy to your newsletter to make your subscribers smile

23 March 2022

  • National Puppy Day: Host a webinar to explore common FAQs (here’s how to create a newsletter RSVP button) and have a surprise visit from your puppy/dog halfway through. Bonus points if they’re dressed up 🐕

  • World Maths Day: Share some printable maths activities for families and schools to download and use

24 March 2022

  • Flatmate’s Day: Share an accompanying “flatmate” that goes well with your product (for example, if you’re selling mascara, you could promote an eyeliner to go with it)

25 March 2022

  • Tolkien Reading Day: Unleash your inner LOTR fan and have some well-known quotes dotted throughout your newsletter

26 March 2022

  • Earth Hour: Encourage your subscribers to switch off their electricity consumption for an hour to raise awareness for the environment

  • Make Up Your Own Holiday Day: Invent a special occasion for your business or your industry, and specify in your newsletter how your target audience can celebrate it

27 March 2022

  • UK Mother’s Day: (See key events)

  • Quirky Country Music Song Titles Day: List your favorite country music songs (and add a video of yourself singing along, if you’re musically inclined)

  • World Theater Day: Share the play or musical that you feel is most relevant to your business’ journey, and explain why

28 March 2022

  • Black Forest Cake Day: Post your favorite recipe and a selfie with the end result, and encourage your subscribers to get baking

29 March 2022

  • International Mermaid Day: Share a kids’ mermaid activity worksheet, with coloring sheets, word searches and join-the-dots

  • World Piano Day: Embed a video of yourself playing the piano or showing one of your favorite artists

  • Smoke and Mirrors Day: Do a “magic trick” with a GIF or embedded video, showing how your product can transform a situation

30 March 2022

  • National Doctors Day (US): Give a shoutout to doctors by decorating your newsletter with a red carnation flower, or highlight some of the most influential doctors throughout history

  • Take A Walk In The Park Day: Remind your subscribers to get up and stretch their legs whenever they can

31 March 2022

  • International Transgender Day of Visibility: Share the Trans Student Education Resource in your newsletter for people who want to watch educational videos and read real-life stories


  • 6 March 1475: Michelangelo is born in Caprese, Italy

  • 14 March 1879: Albert Einstein is born in Ulm, Germany

  • 15 March, 44BC: Julius Caesar is assassinated in Rome

  • 21 March 1685: Bach, the organist and composer, is born in Eissenach, Germany

  • 24 March 1944: ‘The Great Escape’ (immortalized by the 1963 film) from a prisoner of war camp occurs

  • 30 March 1853: Vincent Van Gogh is born in Groot Zundert, Holland

  • 31 March 1889: The Eiffel Tower opened to the government and press


March newsletter ideas? All sorted

Congratulations—your email content schedule is all mapped out for this first quarter of 2022! These upcoming events will have you geared up to create some great newsletters. Just remember to keep it relevant and link it with your brand and your subscribers will love it. 

Are you featuring any of these events in your email marketing campaigns? Post a preview link in the comments. We’d love to see it! 

Jonas Fischer
Jonas Fischer
I'm Jonas, Content Manager at MailerLite. I’m not the 4th Jonas Brother, but I do write content (which is similar to being a teen heartthrob). After writing for a bunch of companies over the years, I discovered my professional passion—helping add some humanity to B2B marketing. Email is the perfect place to start!
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