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75 special events to make your April newsletters shine

· 19 min read · Email marketing · March 16, 2022
Anton (Designer), João (Developer) and Laura (Customer Support Manager).

‘Tis the season of Easter bunnies, April showers, rainbows—and 75 newsletter ideas that will keep your subscribers engaged.

If you’re feeling glum at the prospect of even more content planning, then you’ve come to the right place. This April newsletter ideas guide will walk you through the main events of the season, and give you a whole host of ideas to get you started. 

From more light-hearted events such as Unicorn Day and April Fool’s Day, to religious occasions including Ramadan and Easter, there are heaps of special events in April to mention in your emails.

Before you begin…

Remember that relevance is key. Pick events that relate to your business in some way—even if it is as simple as adding a P.S. to remind your readers of the special day. 

Some of these days hold special cultural and/or religious significance, so if you choose to refer to them in your content marketing strategy, remember to be sensitive and considerate. 

Use this as a guide to help plan your email newsletter ideas for April. We encourage you to experiment and to keep it Lite!

Famously known as the day for jokes, tricks and general goofiness, April Fool’s Day is the perfect time to show your wacky side!

  • Newsletter idea: Add a joke question in your subject line, with the answer in the preheader… Then in your email, include a list of things your company offers that are “no joke” (e.g. free delivery)

This upside-down email from Smith & Noble pays homage to April Fool’s Day, along with a special sale to celebrate the occasion.

Smith & Noble April Fool's Day newsletter
Image credit: Smith & Noble

Celebrated in the ninth month of the Islamic calendar, Muslims across the world celebrate Ramadan with prayer, fasting, reflection and community. 

  • Newsletter idea: Wish your subscribers ‘Ramadan Mubarak’ (‘blessed Ramadan’) for those who are celebrating

This Ramadan newsletter from Huda Beauty includes a special gift set to ‘Get Eid Ready’.

Ramadan newsletter from Huda Beauty
Image credit: Huda Beauty

This Christian festival and cultural holiday is marked by celebrations of new life. If you want to spruce up your newsletters with Easter bunnies and chocolate eggs to mark the occasion, then this is your moment!

  • Newsletter idea: Conceal 5 mini Easter egg graphics in your email design for your subscribers to have a virtual egg hunt

This Easter newsletter example from Tripadvisor does some wordplay with the heading ‘Hatching plans for Easter break?”, along with a list of ways people can celebrate. 

*Note: Orthodox Christians will celebrate Easter on April 24th, 2022.

Easter newsletter from Tripadvisor
Image credit: Tripadvisor

Earth Day is intended for raising awareness about environmental protection, and it’s now celebrated in over 193 countries!

  • Newsletter idea: List the steps your business is taking towards a more sustainable future

This Earth Day newsletter from Paravel features an eco-friendly giveaway of ‘Earth-approved’ prizes.

Earth Day newsletter from Paravel
Image credit: Paravel

Granted—this one is for those of you in the northern hemisphere. If you’re based elsewhere, keep this idea in reserve for when spring hits your side of the world!

  • Newsletter idea: Create a spring email coupon with a discount code or free delivery

This email GIF from Joules celebrates the rainy arrival of spring in Britain, along with a special promotion to celebrate the turn of the season.

Spring email GIF from Joules
Image credit: Joules

P.S. Are you looking for more spring email inspiration? Check out these 200 spring subject lines and our newsletter gallery to get started!

Download your free content calendar template

Are you planning out your emails for the year? Download a free email content calendar to take care of it all!

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1. World Autism Awareness Month

This month is all about promoting a society where people with autism can reach their full potential. Everyone is encouraged to share learning resources and become advocates.

  • Newsletter idea: Link to the World Autism Month page, which is packed full of resources and tips to get started

2. National Poetry Month (US)

It’s time to release your inner poet (go on, you know you want to 😉 ) and celebrate the magic of all-things words, rhymes and verses.

  • Newsletter idea: Write a poem about your company, celebrating a product, its features, or anything else that will make your subscribers smile

3. Stress Awareness Month

Stress is a major contributor to all kinds of health problems, so this month is all about reducing it as much as possible! 

  • Newsletter idea: Share 5 simple hacks that your subscribers can follow to reduce stress in their daily lives (e.g. a short walk, guided meditation, etc.)

4. Prevention Of Cruelty To Animals Month

Our fellow creatures deserve our love and respect, and this month is focused on promoting the wellbeing of animals everywhere.

  • Newsletter idea: List ways your subscribers can get involved, such as by purchasing cruelty-free products, adopting pets from rescue shelters or volunteering

5. Move More Month

“I like to move it, move it…” (Just to get the song in your head 😜 ) This special event was created by the American Heart Association to get people walking 10,000 steps a day, or doing 20 minutes of aerobic exercise.

  • Newsletter idea: Announce a “move it” challenge with your subscribers, with a downloadable checklist to do something active each day this month

1. Laugh at Work Week (April 1—7th, 2022)

This week is dedicated to adding more fun into your workplace. After all, a healthy dose of laughter is good for creativity, engagement and problem-solving! 

  • Newsletter idea: Share some harmless office pranks for your subscribers to try this week (that won’t get them fired!)

2. National Library Week (April 3—9th, 2022)

Libraries are the central hub for every community, and it’s important that we cherish them and keep that spark alive. 

  • Newsletter idea: Challenge your subscribers to take out one library book this week, or to get a library card if they don’t have one already

3. National Volunteer Week (April 17—23rd, 2022)

This is a week in the US to celebrate all-things volunteering, and to encourage people to give some of their time to make a positive impact.

  • Newsletter idea: If you’re a nonprofit organization, give a shoutout to all the volunteers who are helping you to make a difference 

4. Every Kid Healthy Week (April 25—29th, 2022)

Celebrating everything that schools and families do to protect childrens’ wellbeing, this is a great opportunity to promote kids’ health and help them to thrive.

  • Newsletter idea: Post an RSVP button in your newsletter, inviting your subscribers to a fun virtual workout session for the whole family to try

April 1st, 2022

  • April Fools’ Day: See key events

  • Walk To Work Day: Encourage your subscribers to get outside and get walking

  • International Fun At Work Day: Share a funny story that happened in your workplace recently

April 2nd, 2022

  • Ramadan begins: See key events

  • Handmade Day: Create a downloadable worksheet of family craft activities for your subscribers to try

April 3rd, 2022

  • World Party Day: Use your email to promote a virtual games night event on Zoom with your subscribers

  • Find A Rainbow Day: Hide a rainbow graphic somewhere in your newsletter design, and leave a note in the P.S. telling your audience to find it

April 4th, 2022

  • Tell A Lie Day: List two truths and a lie about your company and let your audience guess which is which with an embedded email quiz

April 5th, 2022

  • First Contact Day: For all you Star Trek fans out there, add a sign-off photo of yourself doing the Vulcan salute 

  • Qingming Festival: Decorate your newsletter with “God’s Lanterns”; kites with strings of lanterns tied to them

April 6th, 2022

  • National Walking Day (US): Embed an image showing a map of your favorite walking route

  • Plan Your Epitaph Day: Describe how you want your business to be remembered through history, including your core values and the difference you make

April 7th, 2022

  • World Health Day: List several steps your audience can take to stay physically and mentally healthy this year

  • No Housework Day: Remind your subscribers to put their feet up and relax from time to time

April 8th, 2022

  • National All Is Ours Day (US): Remind people to step outside and appreciate the beauty of nature 

April 9th, 2022

  • Name Yourself Day: Reveal a new product name that’s coming soon

  • Unicorn Day: Add a GIF to your email with plenty of colors and sparkles 

April 10th, 2022

  • Palm Sunday: Write out a prayer, verse or meditation for your subscribers to reflect on

  • Hug Your Dog Day: Feature a selfie with your pet pooch (or a random stranger’s, if you don’t have a dog!)

  • National Encourage A Young Writer Day (US): Include a downloadable PDF of kids’ writing prompts to get them inspired

April 11th, 2022

  • Education And Sharing Day: Share some top industry facts and benchmarks in your niche and link them to your business

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April 12th, 2022

  • Library Workers Day: Give a shoutout to library workers everywhere who keep our community hubs running

  • International Be Kind To Lawyers Day: Describe your favorite book or movie that features lawyers (e.g. ‘To Kill A Mockingbird', ‘Legally Blonde’ etc.)

April 13th, 2022

  • Make Lunch Count Day: Remind your subscribers not to skip lunch and link to some easy recipes for them to try

  • National Scrabble Day: Use Scrabble tiles to spell out a word that’s important to your business, and embed a photo of it in your email

April 14th, 2022

  • International Moment Of Laughter Day: Make a funny joke or rhyme about one of your products to make your audience smile

  • Reach As High As You Can Day: Share some of the goals you’re “reaching high for” during the rest of 2022

April 15th, 2022

  • Pesach: Link to a video tutorial on how to make matzah and share some of your favorite Passover traditions

  • Good Friday: Share a hot cross buns recipe and/or suggest volunteering at a local community center in the spirit of giving back

  • World Art Day: Write several art prompts for your subscribers to choose from, and encourage them to share their creations on social media with a hashtag

  • Take A Wild Guess Day: Hold an email quiz linked to your industry/niche to test your subscribers’ knowledge

April 16th, 2022 

  • Husband Appreciation Day: Share a photo with your partner and list all the amazing things they’ve done to support you

April 17th, 2022

April 18th, 2022

  • Tax Day (US): Leave a friendly reminder for people to get their taxes in order and list some resources that can help

April 19th, 2022

  • Wear Pajamas To Work Day: Share a selfie wearing your PJs at the workplace

April 20th, 2022

  • Chinese Language Day: Celebrate by sharing your favorite language-learning platform, such as Duolingo, or by signing off with a traditional Chinese greeting

  • National Look-Alike Day (US): Add a photo of your celebrity twin and a picture of your face, side by side

April 21st, 2022

  • High Five Day: Give a shoutout to your colleagues and mentors who have helped you to get this far

April 22nd, 2022

  • Earth Day: See key events

  • Orthodox Good Friday: Encourage your subscribers to do a good deed, such as volunteering or donating to a fundraiser

April 23rd, 2022

  • Shakespeare Day: Share a hilarious list of Shakespearan insults, or describe which character from a Shakespeare play represents you/your company the most and why

  • World Book Day: List the top 5 books that impacted you and your business for the better

April 24th, 2022

  • Pet Parents Day: If you’re a proud pet owner, dedicate your newsletter to them by posting photos of them next to your product or hanging out with you at your workplace

April 25th, 2022

  • Anzac Day (Australia & New Zealand): Link to a remembrance service event happening in your area

  • National DNA Day: Describe what you think is the core “DNA” of your brand (such as your values, or your impact)

April 26th, 2022

  • Get Organized Day: Create a planner template for your subscribers to download from the newsletter

April 27th, 2022

  • Yom HaShoah (Israel & International): Share a memorial prayer, song or reading to commemorate the Jews who were killed in the Holocaust

  • Tell A Story Day: Tell the story of how your brand was born and your journey to growing it into the business it is today

April 28th, 2022

  • Great Poetry Reading Day: Share your favorite poem and what it means to you

  • Stop Food Waste Day: List some top tips for re-using leftover food in new recipes

  • Take Our Kids To Work Day: If they’re old enough, let your child type out a part of your newsletter to learn what it’s like to create an email marketing campaign

April 29th, 2022

  • International Dance Day: If you’re a dance fan, embed a video of one of your favorite routines (either by you or a dancer you admire)

April 30th, 2022

  • Honesty Day: Create a list of FAQs about your business to help your subscribers understand every part of it

  • International Jazz Day: If you’re musically inclined, post a video of yourself playing your favorite jazz tunes

  • April 2nd, 742: Emperor Charlemagne is born

  • April 3rd, 2010: Apple releases the iPad

  • April 7th, 1948: The World Health Organization (WHO) is established

  • April 10th, 1970: The Beatles break up

  • April 14th, 1912: The Titanic hits an iceberg and starts to sink

  • April 15th, 1452: Leonardo da Vinci is born

  • April 16th, 1746: The Battle of Culloden took place (for any Outlander fans 😉 )

  • April 21st, 1926: Queen Elizabeth II is born

  • April 23rd, 1616: William Shakespeare dies

  • April 30th, 1789: George Washington becomes the first US president

Phew! That was a whistle-stop tour through the month of April. Hopefully, you’ve reached this part feeling inspired and excited about your April newsletters! Remember to be sensitive and considerate when using events to inspire your campaigns, and be creative in finding ways to tie it together with your business.

Are you using any of these ideas in your April newsletters?

Jonas Fischer
Jonas Fischer
I'm Jonas, Content Manager at MailerLite. I’m not the 4th Jonas Brother, but I do write content (which is similar to being a teen heartthrob). After writing for a bunch of companies over the years, I discovered my professional passion—helping add some humanity to B2B marketing. Email is the perfect place to start!
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