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81 special events to make your April newsletters shine

· 21 min read · Email marketing · Mar 15, 2023
Sthefani (people and culture)

‘Tis the season of Easter bunnies, April showers, rainbows—and 81 newsletter ideas that will keep your subscribers engaged.

If you’re feeling glum at the prospect of even more content planning, then you’ve come to the right place. This April newsletter ideas guide will walk you through the main events of the season and give you a whole host of newsletter campaign inspiration. 

From more light-hearted events, such as Unicorn Day and April Fool’s Day, to religious occasions including Passover and Easter, there are heaps of special events in April to mention in your emails.

Before you begin…

Remember that relevance is key. Pick events that relate to your business in some way—even if it is as simple as adding a P.S. to remind your readers of the special day. 

Some of these days hold special cultural or religious significance. Be sensitive and considerate if you choose to refer to them in your content marketing strategy. 

Use this as a guide to help plan your email newsletter ideas for April. We encourage you to experiment and to keep it Lite!


Famously known as the day for jokes, tricks and general goofiness, April Fool’s Day is the perfect time to show your wacky side!

  • Newsletter idea: Add a joke question in your subject line, with the answer in the preheader… Then in your email, include a list of things your company offers that are “no joke” (e.g. free delivery)

This upside-down email from Smith & Noble pays homage to April Fool’s Day and promotes a special sale to celebrate the occasion.

Smith & Noble April Fool's Day newsletter
Image credit: Smith & Noble

By April, winter is well and truly over. E-commerce stores can use this time to get rid of any excess winter stock with a sale. Alternatively, they can encourage people to get ready for the warmer seasons with discounts on spring and summer items.

  • Newsletter idea: Create a newsletter promoting spring discounts. Make the offer time-sensitive and add a countdown timer to incentivize purchases. Promote your top products within your email with product blocks

This spring sale email from Tattly encourages subscribers to prepare for the upcoming warm weather by buying one of its spring-themed temporary tattoos.

Spring sale newsletter from Tattly
Image credit: Tattly

This Christian festival and cultural holiday is marked by celebrations of new life. If you want to spruce up your newsletters with Easter bunnies and chocolate eggs to mark the occasion, then this is your moment!

  • Newsletter idea: Conceal 5 mini Easter egg graphics in your email design for your subscribers to have a virtual egg hunt

This Easter newsletter example from Tripadvisor does some wordplay with the heading ‘Hatching plans for Easter break?” along with a list of ways people can celebrate. 

*Note: Orthodox Christians will celebrate Easter on April 16th, 2023.

Easter newsletter from Tripadvisor
Image credit: Tripadvisor

Earth Day is intended to raise awareness about environmental issues, and it’s now celebrated in over 193 countries!

  • Newsletter idea: List the steps your business is taking toward a more sustainable future

This Earth Day newsletter from Paravel features an eco-friendly giveaway of ‘Earth-approved’ prizes.

Earth Day newsletter from Paravel
Image credit: Paravel

April falls bang in the middle of spring, meaning the month is a great time to send some spring-themed newsletters. Granted—this one is for those of you in the northern hemisphere. If you’re based elsewhere, keep this idea in reserve for when spring hits your side of the world! 

Spring newsletter ideas

Create spring newsletters on topics such as spring cleaning, flower themes, baby chicks and goats, and seasonal sales. Use one of our spring subject line ideas to maximize email open rates.

This email from Joss & Main celebrates the arrival of spring by highlighting how people can give their homes a spring-themed makeover. It also promotes the brand’s latest product collection.

Spring email from Joss & Main
Image credit: Joss & Main

Spring newsletter design

Are you looking for more spring email inspiration? Check out our newsletter gallery to see over 25 spring-themed emails created on the MailerLite platform. Use them as inspiration to kick-start your campaign today!

The gallery has spring designs inspired by easter, cherry blossom, sales and offers, spring break, flowers, and more! See a preview of some of our favorite designs below or visit our spring newsletter gallery to see all the emails.


1. World Autism Awareness Month

This month is all about promoting a society where people with autism can reach their full potential. Everyone is encouraged to share learning resources and become advocates.

  • Newsletter idea: Link to the World Autism Month page, which is packed full of resources and tips to help you start

2. National Poetry Month (US)

It’s time to release your inner poet (go on, you know you want to 😉 ) and celebrate the magic of all-things words, rhymes and verses.

  • Newsletter idea: Write a poem about your company, celebrating a product, its features, or anything else that will make your subscribers smile

3. Stress Awareness Month

Stress is a major contributor to all kinds of health problems, so this month is all about reducing it as much as possible! 

  • Newsletter idea: Share 5 simple hacks that your subscribers can follow to reduce stress in their daily lives (e.g. a short walk, guided meditation, etc)

4. Prevention Of Cruelty To Animals Month

Our fellow creatures deserve our love and respect, and this month is focused on promoting the well-being of animals everywhere.

  • Newsletter idea: List ways your subscribers can get involved, such as by purchasing cruelty-free products, adopting pets from rescue shelters or volunteering

5. Move More Month

“I like to move it, move it…” (Just to get the song in your head 😜 ) This special event was created by the American Heart Association to get people walking 10,000 steps a day, or doing 20 minutes of aerobic exercise.

  • Newsletter idea: Announce a “move it” challenge with your subscribers. Include a downloadable checklist to encourage people to do something active each day this month


1. Laugh at Work Week (April 1—7th, 2023)

This week is dedicated to adding more fun to your workplace. After all, a healthy dose of laughter is good for creativity, engagement and problem-solving! 

  • Newsletter idea: Share some harmless office pranks for your subscribers to try this week (that won’t get them fired!)

2. National Library Week (April 23—29th, 2023)

Libraries are the central hub for every community, and it’s important that we cherish them and keep that spark alive. 

  • Newsletter idea: Challenge your subscribers to take out one library book this week, or to get a library card if they don’t have one already

3. National Volunteer Week (April 16—22nd, 2023)

This is a week in the US to celebrate all things volunteering and to encourage people to give some of their time to make a positive impact.

  • Newsletter idea: If you’re a nonprofit organization, give a shoutout to all the volunteers who are helping you to make a difference 

4. Every Kid Healthy Week (April 24—28th, 2023)

This week celebrates everything that schools and families do to protect children’s well-being. It is an excellent opportunity to promote kids’ health and help them to thrive.

  • Newsletter idea: Post an RSVP button in your newsletter, inviting your subscribers to a fun virtual workout session for the whole family to try


Here is a list of events and celebrations for every day in April. Use these ideas to inspire your upcoming newsletters.

Consider downloading our email content calendar to make planning and managing your campaigns for the month a breeze. Drop your email in the form below to download yours today.

April 1st, 2023

  • April Fools’ Day: See key events

  • International Fun At Work Day: Share a funny story that happened in your workplace recently

  • Handmade Day: Create a downloadable worksheet of family craft activities for your subscribers to try

April 2nd, 2023

  • International Children's Book Day: Introduce your favorite children’s books and ask your subscribers to do the same

  • Palm Sunday: Write out a prayer, verse or meditation for your subscribers to reflect on

  • Education And Sharing Day: Share some top industry facts and benchmarks in your niche and link them to your business

April 3rd, 2023

  • World Party Day: Use your email to promote a virtual games night event on Zoom with your subscribers

  • Find A Rainbow Day: Hide a rainbow graphic somewhere in your newsletter design, and leave a note in the P.S. telling your audience to find it

April 4th, 2023

  • Tell A Lie Day: List two truths and a lie about your company and let your audience guess which is which with an embedded email quiz

April 5th, 2023

  • First Contact Day: For all you Star Trek fans out there, add a sign-off photo of yourself doing the Vulcan salute 

  • Qingming Festival: Decorate your newsletter with “God’s Lanterns”; kites with strings of lanterns tied to them

  • Pesach begins: Link to a video tutorial on how to make matzah and share some of your favorite Passover traditions

  • National Walking Day (US): Embed an image showing a map of your favorite walking route

April 6th, 2023

  • Plan Your Epitaph Day: Describe how you want your business to be remembered through history, including your core values and the difference you make

April 7th, 2023

  • World Health Day: List several steps your audience can take to stay physically and mentally healthy this year

  • No Housework Day: Remind your subscribers to put their feet up and relax from time to time

  • Walk To Work Day: Encourage your subscribers to get outside and get walking

  • Good Friday: Share a hot cross buns recipe or suggest volunteering at a local community center in the spirit of giving back

April 8th, 2023

  • National All Is Ours Day (US): Remind people to step outside and appreciate the beauty of nature 

April 9th, 2023

  • Easter: See key events

  • Name Yourself Day: Reveal a new product name that’s coming soon

  • Unicorn Day: Add a GIF to your email with plenty of colors and sparkles 

April 10th, 2023

  • Hug Your Dog Day: Feature a selfie with your pet pooch (or a random stranger’s, if you don’t have a dog!)

  • National Encourage A Young Writer Day (US): Include a downloadable PDF of prompts to inspire kids to write

April 11th, 2023

  • National Clean Up Your Pantry Day: Highlight the importance of reducing food waste and include tasty tips for using up food staples

  • International Be Kind To Lawyers Day: Describe your favorite book or movie that features lawyers (e.g. ‘To Kill A Mockingbird', ‘Legally Blonde’ etc.)

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April 12th, 2023

  • International Day of Human Space Flight: Celebrate the anniversary of the first human in space with a space-themed newsletter

April 13th, 2023

  • Make Lunch Count Day: Remind your subscribers not to skip lunch and link to some easy recipes for them to try

  • National Scrabble Day: Use Scrabble tiles to spell out a word that’s important to your business, and embed a photo of it in your email

April 14th, 2023

  • International Moment Of Laughter Day: Make a funny joke or rhyme about one of your products to make your audience smile

  • Reach As High As You Can Day: Share some of the goals you’re “reaching high for” during the rest of 2023

April 15th, 2023

  • World Art Day: Write several art prompts for your subscribers to choose from, and encourage them to share their creations on social media with a hashtag

  • Take A Wild Guess Day: Hold an email quiz linked to your industry or niche to test your subscribers’ knowledge

  • Husband Appreciation Day: Share a photo with your partner and list all the amazing things they’ve done to support you

April 16th, 2023 

  • Good Deeds Day: Share ways that you or your business are doing good and helping others 

  • Wear Pajamas To Work Day: Share a selfie wearing your PJs in the workplace

April 17th, 2023

  • International Haiku Poetry Day: Write a haiku about your business and post it in your newsletter

  • Yom HaShoah (Israel & International): Share a memorial prayer, song or reading to commemorate the Jews who were killed in the Holocaust

April 18th, 2023

  • Tax Day (US): Leave a friendly reminder for people to get their taxes in order and list some resources that can help

April 19th, 2023

  • Humorous Day: Look on the lighter side of life by sharing a funny story about your life or business

April 20th, 2023

  • Chinese Language Day: Celebrate by sharing your favorite language-learning platform, such as Duolingo, or by signing off with a traditional Chinese greeting

  • National Look-Alike Day (US): Add a photo of your celebrity twin and a picture of your face, side by side

  • High Five Day: Give a shout-out to the colleagues and mentors who have helped you to get this far

April 21st, 2023

  • National Tea Day: Share images of your staff enjoying a cuppa, as well as information about their favorite types of tea

April 22nd, 2023

April 23rd, 2023

  • Shakespeare Day: Share a hilarious list of Shakespearean insults, or describe which character from a Shakespeare play represents you or your company the most and why

  • World Book Day: List the top 5 books that impacted you and your business for the better

April 24th, 2023

  • National Skipping Day: Encourage a healthy lifestyle by sharing how you and your team stay active

April 25th, 2023

  • Anzac Day (Australia & New Zealand): Link to a remembrance service event happening in your area

  • National DNA Day: Describe what you think is the core “DNA” of your brand (such as your values, or your impact)

  • Library Workers Day: Give a shoutout to library workers everywhere who keep our community hubs running

April 26th, 2023

  • Get Organized Day: Create a planner template for your subscribers to download from the newsletter

  • Stop Food Waste Day: List some top tips for reusing leftover food in new recipes

April 27th, 2023

  • Tell A Story Day: Tell the story of how your brand was born and your journey to growing it into the business it is today

  • Take Our Kids To Work Day: If they’re old enough, let your child type out a part of your newsletter to learn what it’s like to create an email marketing campaign

April 28th, 2023

  • Great Poetry Reading Day: Share your favorite poem and what it means to you

April 29th, 2023

  • International Dance Day: If you’re a dance fan, embed a video of one of your favorite routines (either by you or a dancer you admire)

April 30th, 2023

  • Honesty Day: Create a list of FAQs about your business to help your subscribers understand every part of it

  • International Jazz Day: If you’re musically inclined, post a video of yourself playing your favorite jazz tunes

  • Pet Parents Day: If you’re a proud pet owner, dedicate your newsletter to them by posting photos of them next to your product or hanging out with you at your workplace


  • April 2nd, 742: Emperor Charlemagne is born

  • April 3rd, 2010: Apple releases the iPad

  • April 7th, 1948: The World Health Organization (WHO) is established

  • April 10th, 1970: The Beatles break up

  • April 14th, 1912: The Titanic hits an iceberg and starts to sink

  • April 15th, 1452: Leonardo da Vinci is born

  • April 16th, 1746: The Battle of Culloden took place (for any Outlander fans 😉 )

  • April 21st, 1926: Queen Elizabeth II is born

  • April 23rd, 1616: William Shakespeare dies

  • April 30th, 1789: George Washington becomes the first US president


Phew! That was a whistle-stop tour through the month of April. Hopefully, you’ve reached this part feeling inspired and excited about your April newsletters! Remember to be sensitive and considerate when using events to inspire your campaigns, and be creative in finding ways to tie it together with your business.


Finished planning your April newsletters? Don’t stop now! Hit the link below to get a head start on your May emails.

Jonas Fischer
Jonas Fischer
I'm Jonas, Content Manager at MailerLite. I’m not the 4th Jonas Brother, but I do write content (which is similar to being a teen heartthrob). After writing for a bunch of companies over the years, I discovered my professional passion—helping add some humanity to B2B marketing. Email is the perfect place to start!