April showers bring... May content ideas! Here are 75 events to help you plan your May newsletters.
There’s plenty of great content inspiration in May, from Star Wars Day (May the Fourth be with you) to Get Caught Reading Month (Shakespeare, anyone?). Use these special events in May to inspire your newsletters, ramp up your open rates and delight your subscribers.
Remember that relevance is key. Pick events that relate to your business in some way—even if it is as simple as adding a P.S. to remind your readers of the special day.
Some of these days hold special cultural and/or religious significance, so if you choose to refer to them in your content marketing strategy, remember to be sensitive and considerate.
Use this as a guide to help plan your email newsletter ideas for May. We encourage you to experiment and to keep it Lite!
National Teacher Day (US) is the best time to celebrate the contributions and support our teachers gave us, which will no doubt carry into the rest of our lives. Teachers, we salute you!
Newsletter idea: Offer a special discount or email coupon for teachers to treat themselves on this special occasion
This email newsletter from Paperchase offers a special product selection for students to ‘Treat your Teacher’.
Teachers, we salute you! 🙌
Shoutout to the teachers that made us
Here’s to you, teacher 🥂
Who wants 30% off for National Teacher Day?
Thank you, teachers everywhere
May the fourth be with you. Sorry, I couldn't resist! 😅 If you’re a George Lucas fan, then this is the ultimate day to celebrate all things Star Wars.
Newsletter idea: Add a short Star Wars trivia email quiz to your campaign to test your subscribers’ knowledge
Just in time for May 4, MeUndies released their very own Star Wars-themed line of underwear and PJs.
🤳🏽 Calling All Jedis and Siths (MeUndies)
Celebrate May the 4th with The Child (MeUndies)
The ultimate Star Wars experience (Disney+)
Celebrated in Mexico every year, Cinco de Mayo highlights their victory against the French at the Battle of Puebla in 1862.
Newsletter idea: Decorate your newsletter design with some Mexico-themed graphics to commemorate the occasion
In this company newsletter, Linen Chest celebrates this special event with some fun wordplay and a special discount for its subscribers.
Taco 'bout a FIESTA! Happy Cinco de Mayo💃 (Linen Chest)
Celebrate Cinco with savings + recipes 🌮🛳️ (Carnival Cruise Line)
🎊 Save A CINCO! (Rock ‘Em)
Happy Cinco De Mayo 🌶🔥 (alice + olivia)
Too much fiesta-ing? Get $12 off! (Alimenus)
This is a golden opportunity to celebrate the mother figures in our lives, and treat them to something special to thank them for everything they do.
Newsletter idea: Send a countdown email reminding people to buy their Mother’s Day gifts in plenty of time
Remember—this can be a sensitive occasion for some, so it may be a good idea to use segmentation to separate those who do not wish to receive Mother’s Day marketing campaigns. You could send an email several weeks before, allowing them to click and opt-out (you can then segment them by link click).
This email newsletter from Papier reminds people to get their Mother’s Day cards before it’s too late.
Get yourself a Mother’s Day gift ❤️ (Purple)
A Gift She’ll Wear Forever (The Sak)
Who runs the world? Mom. (Brooks Running)
The Mother of all Gift Guides (Victoria’s Secret)
Props to all the mamas and mom figures (Madewell)
This is a US federal holiday to remember those who lost their lives serving in the armed forces. People attend ceremonies, decorate with flags, thank veterans and buy poppies.
Newsletter idea: Offer a special Memorial Day promotion for veterans to thank them for their service
In the Memorial Day newsletter below, NatureBox offers a 25% discount and free shipping to celebrate.
⏲ Clock's ticking on the Memorial Day Sale! (Havaianas)
Spin The Wheel 📍 Memorial Day Deal (Tillys)
✨ Yay, 20% OFF for Memorial Day ✨ (Cure)
🇺🇸 Memorial Day Sale 🇺🇸 (BACtrack)
25% Off Your Snack-Tastic Memorial Day! (NatureBox)
Are you planning out your emails for the year? Download a free email content calendar to take care of it all!
Mental Health Awareness Month began in 1949 and was started by Mental Health America to promote mental health as a critical part of overall wellness, including prevention.
Newsletter idea: Help raise awareness by promoting Mental Health Awareness Month, and sharing a link to the MHA website where people can learn more.
Better Hearing And Speech Month (BHSM) is all about raising awareness of how hearing loss or speech problems can impact communication.
Newsletter idea: Remind people to check their hearing and speech regularly and link to the BHSM resource page for more information
This month is all about ditching the car and jumping on a bike—it’s fun, it’s healthy, and it’s much better for the planet!
Newsletter idea: Create a 3-day challenge where your subscribers can only use their bicycles to get around (although this may work better for some regions rather than others 😂)
Books and words really do make the world go round, so this is the perfect month to lose yourself in some pages.
Newsletter idea: Share an important book related to your niche/industry, and explain what it taught you
If you’re a photographer, an artist or a creative, this month is the time to celebrate photos in all their forms.
Newsletter idea: Add an accordion block to your email newsletter, showing different photos of your product/workspace/community or something else linked to your niche
Hosted by the American Humane Association in the US, this week celebrates all the steps made towards improving animal safety everywhere.
Newsletter idea: Post a selfie with your pet doing something they love, like being out on a walk, or eating their favorite snack
It’s important to honor the efforts of entrepreneurs and small business owners, for their creativity and contribution to the economy.
Newsletter idea: List your favorite small businesses in your area (or highlight your own), share the local industry news and encourage your subscribers to check out their products
We owe a lot to nurses, and this week is dedicated to celebrating their life-saving work and contributions.
Newsletter idea: If you have a close friend or relative who works as a nurse, post a photo of them (with their permission) in your newsletter and give them a shoutout for everything they do
May Day: Have a May Day promotion or discount in your newsletters
World Laughter Day: Embed a video in your newsletter doing something goofy to make your subscribers laugh
Global Love Day: Tell your subscribers how much you appreciate them, and gift them with a discount or free delivery
Baby Day: Share about your “baby” (e.g. the business you’ve built, the novel you’re writing, or the sport you’re obsessed with)
National Teacher Day: See key events
Poem On Your Pillow Day: Write a poem about your projects and include it in your newsletter
Garden Meditation Day: Encourage your subscribers to spend some time outdoors, and share a link to a guided meditation that you enjoy
Star Wars Day: See key events
International Firefighters’ Day: Give a shoutout to your local firefighters for the vital work they do
Renewal Day: If you’ve been waiting to introduce a new brand style, then plaster it over your newsletter in celebration of Renewal Day
Cinco de Mayo (Mexico): See key events
Revenge Of The Fifth: Turn to the Dark Side and continue the Star Wars Day celebrations with a Sith-themed email quiz
Cartoonists Day: Commission a cartoon that links with your business and embed it in your newsletter
International Midwives’ Day: Link to a charity that supports the training of midwives
International No Diet Day: Share positive steps your subscribers can take to celebrate themselves the way they are (e.g. throwing out the scales, cooking adventurous new things, eating what they love, etc.)
No Homework Day: List some family-friendly activities where kids can try something new, like a new sport or cooking activity, instead of homework
World Naked Gardening Day: Actually, please don’t include this in your newsletters 😂
Join Hands Day: Share some advice you received from an older person which impacted you
Mother’s Day (US): See key events
Military Spouse Appreciation Day: Link to charities that support the families of people in the armed forces
Sleepover Day: List some fun family sleepover activities (movie marathons, karaokes, pillowcase drawings, etc.)
Mother Ocean Day: Give a roundup of 5 crazy facts about the ocean (e.g. did you know that we’ve explored less than 5% of our oceans?)
Stay Up All Night Night: Write about a time when your business/project kept you up all night
Donate A Day’s Wages To Charity Day: Share a non-profit organization that holds special meaning for you and encourage your audience to donate (P.S. did you know that MailerLite offers a 30% discount to non-profits?)
Limerick Day: Write a 5-line limerick poem, and encourage your subscribers to write their own and share them on social media
World Cocktail Day: Share your favorite cocktail recipe and raise a virtual glass with your subscribers
World Fair Trade Day: Link to some of your favorite Fair Trade products
Dog Mom’s Day: Dedicate the P.S. line of your newsletter to your pet
International Day Of Families: Send an automated email series with free resources for families over the weekend, with a different activity on each day
MailerLite’s newsletter editor includes interactive email blocks like videos, surveys, coupons and more to catch your subscribers’ attention.
Drawing Day: If you’re an artist, add a photo of a recent drawing or painting that you did
Biographers Day: Share your company’s “bio”; the success story of how it all started
World Baking Day: Share the recipe for your favorite baked treats
Work From Home Day: Describe your home office setup and link to your top recommended pieces of equipment
Visit Your Relatives Day: Encourage your subscribers to check in on their loved ones today
International Museum Day: Write about your favorite museum, and explain why it inspired you
Global Accessibility Awareness Day: Share tips on how your subscribers can make their website more accessible to people with disabilities, with case studies from your own content
Be A Millionaire Day: Host a webinar answering FAQs on savings accounts, loans and investments, and add an RSVP button to your email
Endangered Species Day: Link to a wildlife conservation charity you care about
International Tea Day: “Spill the tea” on things your email subscribers can look forward to, such as a giveaway or a new podcast episode
Sherlock Holmes Day: Describe a “puzzle” or challenge you experienced in the early days of starting your business, and how you overcame it
International Day For Biological Diversity: Link to the 2022 resource page—this year’s theme is ‘Building a shared future for life’
Victoria Day (Canada): Mark the official start of the Canadian summer with a Victoria Day promotion for your subscribers
Title Track Day: If you’re a music lover, link to a favorite song that also shares the name of the album itself
International Tiara Day: Virtually “crown” one of your team members who has been extra amazing this month and give them a shoutout in your newsletter
Brother’s Day: Share two of your products that complement each other so well that they could be siblings
Geek Pride Day: Share a niche topic that you are unashamedly fascinated by
Senior Health And Fitness Day: List exercises and activities that older people can follow to stay active
Paper Airplane Day: Add a printable airplane template to your newsletter with folding lines as a kids’ activity
Don’t Fry Day: Create an infographic reminding people to stay safe in the sun, and embed it in your newsletter
Cellophane Tape Day: Describe the values and milestones which hold your company together (like cellophane tape)
Amnesty International Day: Direct your subscribers to the Amnesty International page for information, tutorials and resources on how to get involved
International Everest Day: Share a recap of the greatest “height” (aka milestone) your company reached, with testimonials and stories from your time
Memorial Day: See key events
Water A Flower Day: Talk about a project you’re currently nurturing, and what you hope it will become
World No Tobacco Day: Suggest positive habits people on your email list can try to replace tobacco products
Web Designer Day: Curate a list of top design tips your subscribers should keep in mind to boost their digital marketing efforts
May 5, 1821: Napoleon Bonaparte dies at the age of 51
May 5, 1961: Alan Shepard becomes the first American to enter space
May 6, 1856: Sigmund Freud is born in Freiberg, Moravia
May 8, 1429: Joan of Arc wins the siege at Orleans
May 10, 1994: Nelson Mandela is inaugurated as the president of South Africa
May 12, 1820: Nursing pioneer Florence Nightingale is born in Italy
May 19, 1536: Anne Boleyn (Henry VIII’s second wife) is beheaded
May 20, 1932: Amelia Earhart becomes the first woman to fly solo across the Atlantic
May 25, 1803: Author and philosopher Ralph Waldo Emerson is born
May 28, 1961: Amnesty International is founded
No need to worry about what to put in your next newsletter; these 74 ideas have you covered. Look for creative ways to connect each special event with your business in a way that will resonate with your subscribers, and then rest assured that your email marketing campaigns will be relevant throughout the month!