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75 special events to warm up your June newsletters

· 21 min read · Email marketing · May 7, 2024
Developers Remigijus (left) and Giannis (Right).

“Can you believe it’s June already?!” We’re fast approaching the halfway point of 2024. That time of year that makes you stop and gasp “Wasn’t it Christmas just yesterday?”

As we prepare to say goodbye to May and welcome in June, there are plenty of reasons to celebrate the mid-year. From Father’s Day and the start of summer to wacky holidays like Monkey Around Day, we’ve found lots of fun upcoming events to inspire some June newsletter ideas.

Before you begin…

Remember that relevance is key. Pick newsletter topics that relate to your business in some way—even if it is as simple as adding a P.S. to remind your readers of the special day. 

Some of these days hold special cultural and/or religious significance, so if you choose to refer to them in your content marketing strategy, remember to be sensitive and considerate. 

Use this as a guide to help plan your email newsletter ideas for June. We encourage you to experiment and to keep it Lite!

Father’s Day is the perfect opportunity to celebrate our Dads, father figures and influential men in our lives. While Father’s Day is celebrated at different times of the year depending on which country you’re in, most of the world will celebrate this special day on June 16th in 2024.

  • Newsletter idea: Share your favorite ‘Dad jokes’ with your subscribers! The cheesier the better. Encourage engagement by asking your subscribers to reply with their favorite ‘Dad joke’, maybe the funniest response could even win a prize such as a coupon or discount code.

FitVine absolutely nails the brief by including not one, but two cracking Dad jokes in their Father’s Day newsletter, along with an exclusive Father’s Day discount.

Father's Day newsletter example from Fitvine that shows two wine bottles telling each other Dad jokes on a blue background.
Image credit: Dollar Shave Club
👉Father’s Day newsletter tip:

Father’s Day can be a sensitive occasion for many people. Use a survey block to ask if your subscribers would like to opt out of Father’s Day content during this time.

Pride Month (US, though increasingly being recognized internationally) commemorates years of struggle for civil rights and the ongoing pursuit of equal justice under the law for the LGBTQI+ community, and celebrates the accomplishments of LGBTQI+ individuals.

  • Newsletter idea: Share the story of an influential LGBTQI+ figure to pay tribute and celebrate pride month. It’s also the perfect opportunity to play around with color and add a splash of rainbow to your newsletter design. 🏳️‍🌈

MailerLite customer, Brewery Branding Co. hasn’t shied away from color in their preparation for Pride Month.

Brewery Branding Co. Pride newsletter example
Image credit: Brewery Branding Co. (created in MailerLite)

June 21 marks the longest day of the year in the northern hemisphere and kicks off the start of summer (and summer email marketing campaigns). 

  • Newsletter idea: The first day of summer is the perfect time to have a summer sale. Celebrate the warmer weather with a discount code for your customers. Heighten urgency with a countdown timer making the code valid only for solstice.

Aesop uses their summer newsletter to highlight their after-sun skincare range, knowing its customers are about to be getting plenty of sunshine.

Aesop summer newsletter example
Image credit: Aesop

Juneteenth (US) is a public holiday commemorating the emancipation of enslaved African-Americans. It’s observed on June 19th every year, often by celebrating African-American culture.

  • Newsletter idea: Feature an influential member of your community or industry and shine a light on their experiences as an African-American and find out what Juneteenth means to them.

Hosting a Juneteenth event? Check out our pre-designed event newsletter templates.

Skillshare provides an excellent example, as they interviewed Black artists in honor of Juneteenth. 

Juneteenth newsletter example from Skillshare
Image credit: Skillshare

World Rainforest Day is about raising awareness of the importance of the rainforest and what it does for us. It was first created in 2017 by Rainforest Partnership. They work with Indigenous Peoples living in rainforest environments and launch projects to help restore healthy rainforests with local communities.

  • Newsletter idea: Launch a tree planting initiative!🌲This could be by running a promotion where a percentage of the proceeds go to a tree-planting charity (or directly to Rainforest Partnership).

You can also integrate apps like EcoMatcher with your online store to add a “Plant a tree” button at checkout that allows customers to instantly donate to a trusted tree-planting charity.

Ando used email to announce their own tree-planting initiative that’s both educational and visually appealing.

World Rainforest Day newsletter example from Ando
Image credit: Ando

Father’s Day email subject lines
  • For the rad dad (Brother Moto)

  • Dad–don’t open this email, you’ll ruin the surprise (Yelp)

  • Last chance! Save extra on a gift for Dad (Ring Alarm)

  • You know it’s almost Father’s Day, right? (Dollar Shave Club)

Pride email subject lines
  • Celebrate Pride all month long 🏳️‍🌈 (Yelp)

  • It’s time to kick-off Pride Month and #RideProud (Peleton)

  • 4 Glitterastic✨ Ways to Celebrate PRIDE 🌈 With Your Crew (Drag Taste)

  • Everybody has a Right to Pride 🌈 (Uber Eats)

Summer email subject lines
  • Summer beckons (Sonos)

  • Happy Summer Solstice ☀ (Gabi Robledo)

  • LAST CALL - Our Summer Solstice ☀️ Sale ENDS tonight (Mala and Mantra)

  • Free guided Summer Solstice meditation today for you, Erin (Kerby Method Consulting)

Juneteenth email subject lines
  • Join us in honoring Juneteenth (The Little Market)

  • Honoring Juneteenth, a celebration of Black liberation ✊ (Juanita C. Grant Foundation)

  • Explanation Kids' guide to a great Juneteenth! (Explanation Kids)

World Rainforest Day email subject lines
  • Help us plant 200,000 trees (Ando)

  • Saving the planet one tree at a time (outer)

  • Here’s how you can celebrate World Rainforest day

1. African-American Music Appreciation Month (US)

African-American Music Appreciation Month (or Black Music Appreciation Month) is an annual celebration of African-American music in the United States. It was started by President Jimmy Carter who, on June 7, 1979, declared that June would be the month of Black music.

  • Newsletter idea: Observe African-American Appreciation month by including a video block in your newsletter that showcases your favorite African-American artist(s).

2. Men’s Health Month

Throughout June, Men’s Health Month focuses on improving the lifestyles of men. Particularly through diet and exercise.

  • Newsletter idea: In honor of Men’s Health Month, include a list of tips to get more exercise and easy, healthy recipes to make at home.

3. Adopt a Cat Month

National adopt a cat month was created to shine the spotlight on shelter cats who are often overlooked by families considering a furry addition to their home.

  • Newsletter idea: Give a shout-out to your local cat shelter and encourage readers who are considering adopting a new pet to visit and meet some of the feline friends. Include quizzes to see if a cat is right for them.

4. Give a Bunch of Balloons Month

National Give a Bunch of Balloons Month is a time to celebrate the joy that balloons can bring to children battling an illness or facing a life-changing diagnosis.

  • Newsletter idea: Balloon it up! Use images and GIFs to decorate your newsletter and bring awareness to children stuck at home or in hospital with a debilitating disease. 

5. International Candy Month

National Candy Month was established by the National Confectioners Association to celebrate over 100 years of candy production.

  • Newsletter idea: Get subscribers involved and include a survey block asking subscribers what their favorite sweet treat is. 🍭 

1. Volunteers Week (UK) (June 1 - 7)

During Volunteers Week the UK celebrates volunteers and says thank you to volunteers for the contribution that they make. The week also raises awareness about the benefits of becoming a volunteer and the diverse volunteering roles that are available.

  • Newsletter idea: If you yourself have volunteered, share your experience with your readers and encourage them to seek out opportunities to volunteer.

2. Helen Keller Deaf-Blind Awareness Week (June 25 - July 1, 2024)

Designed to raise awareness about deaf-blindness and highlight the contributions of those in the community, Helen Keller’s life and accomplishments are celebrated each year during Helen Keller Deaf-Blind Awareness Week.

  • Newsletter idea: Share the story of Helen Keller and link to the Helen Keller Foundation website where people can learn about the research being conducted and make donations.

June 1, 2024

  • Say Something Nice Day: Lift your subscribers up with kind words and encourage them to do the same in their community

  • National Go Barefoot Day: Go on a barefoot walk and share it with your subscribers (more ways to observe)

  • Dare Day: Give your subscribers a dare or set them a challenge

  • World Reef Awareness Day: Raise awareness about reef health and link to charities people can support

  • Global Day of Parents: Feature your parent(s) or share your own experiences of being a parent

June 2, 2024

  • National Rocky Road Day (US): Get yourself a tub of Rocky Road to enjoy while you write your newsletter and share a picture with your subscribers

June 3, 2024

  • World Bicycle Day: Go on a bike ride and encourage subscribers to swap a car trip for a bike ride today

  • National Donut Day: Share your favorite donut flavor and ask subscribers to engage and share theirs

  • Repeat day (repeat day): Get a little silly and play with words by obviously and intentionally repeating yourself (repeating yourself) in your newsletter

June 4, 2024

  • Hug Your Cat Day: Need I say more? Hug your cat and share a photo with subscribers!

  • National Cheese Day (US): Use this as an excuse to make your email copy extra cheesy

June 5, 2024

  • World Environment Day: Share simple ways subscribers can protect the environment and reduce their carbon footprint with some visually appealing infographics

  • National Cancer Survivors Day: Feature the story of a loved one who has survived cancer (with their permission)

June 6, 2024

  • National Yo-Yo Day: Include an eye-catching yo-yo GIF in the newsletter or feature a yo-yo video tutorial so your subscribers can join in on this holiday

June 7, 2024

  • World Food Safety Day: Everyone has a food poisoning horror story. If it’s not too gory, share yours with subscribers and share tips on preventing foodborne illnesses

June 8, 2024

  • World Ocean’s Day: Highlight some at-home tips readers can implement to help protect the ocean (and share your favorite maritime pic)!

  • Best Friends Day: Tell your subscribers all about your best friend (with their permission) and what they mean to you

  • Name Your Poison Day: Create ‘cocktail recipes’ using your offerings and ask readers to ‘name their poison’ (e.g ‘Mystery tonic’ ⅓ intrigue, ⅔ plot twists)

June 9, 2024

  • Donald Duck Day: Feature Donald Duck in your newsletter

June 10, 2024

  • Ball-Point Pen Day: Write your intro paragraph with a ball-point pen and upload it in an image block

June 11, 2024

  • National Corn on the Cob Day: Share some ‘corny’ jokes in honor of Corn on the Cob day

June 12, 2024

  • National Peanut Butter Cookie Day: Share a recipe for your favorite peanut butter cookies

  • Red Rose Day: Send your subscribers a virtual bouquet of red roses using an image or GIF

June 13, 2024

  • Weed Your Garden Day: Use ‘weed your garden’ as an analogy for removing something negative (e.g MailerLite would use this analogy to encourage cleaning your subscriber list)

June 14, 2024

  • Monkey Around Day: Go bananas and feature some silly monkies in today’s newsletter

June 15, 2024

  • Nature Photography Day: Set a challenge for subscribers to get outside and photograph nature

  • Smile Power Day: Smile power is the release of happy chemicals when you smile. Share a smiling picture with subscribers and make them smile too

  • Global Wind Day: Use a meme generator to create a ‘windy’ meme

June 16, 2024

  • Fresh Veggies Day: Feature a local greengrocer or farmers' market

  • International Waterfall Day: Share a picture and story from a waterfall, and ask subscribers to reply with their own waterfall pics

June 17, 2024

  • Eat Your Vegetables Day: Share healthy recipes packed full of veggies (that even kids will love)

  • Nursing Assistants Day: Ask a CNA friend if you can feature them in your newsletter

June 18, 2024

  • International Picnic Day: Turn your newsletter into a virtual picnic, with a basket full of offerings and a plaid picnic blanket background image

  • International Sushi Day: Remind subscribers to get their favorite sushi and provide recommendations

  • National Splurge Day: Inspire subscribers to splurge and send an upsell campaign

June 19, 2024

  • World Sauntering Day: Hold a competition for the best, most confident saunter

  • International Box Day: Offer an exclusive mystery box on sale for one day only and use a countdown timer to generate urgency

June 20, 2024

  • World Refugee Day: Shine a light on the plight of refugees from all over the world today and link to charities or volunteer opportunities

June 21, 2024

  • International Yoga Day: Share a video tutorial of a relaxing yoga practice for beginners to help your busy readers rest

  • National Selfie Day: Make a call-out on social media for subscribers to share a selfie with a #hashtag and add those posts to your newsletter

  • Take Your Dog to Work Day: Bring Fido to the office (or home office) and share pictures with your subscribers

June 22, 2024

  • National Onion Ring Day: Share an easy recipe so everyone can enjoy some crispy onion rings

  • National Kissing Day: Send your subscribers a virtual smooch!

June 23, 2024

  • International Widows Day: Highlight the story of an influential widow in your life or that has inspired you

  • Let it Go Day: Help subscribers forget regretful experiences with the help of Disney’s Frozen hit Let it Go

June 24, 2024

  • International Fairy Day: Add a touch of magic to your newsletter and hide a fairy somewhere in your content

June 25, 2024

  • George Michael’s Birthday: Okay, not technically a ‘holiday’, but a great excuse to add a touch of WHAM to your newsletter and include your favorite music video!

June 26, 2024

  • Forgiveness Day: Encourage the art of forgiveness and share its healing powers with subscribers

June 27, 2024

  • Sunglasses Day: Change your email signature photo to a picture of yourself wearing sunglasses

  • Handshake Day: Send subscribers a virtual handshake in the form of a freebie or giveaway

June 28, 2024

  • International Body Piercing Day: Show off your adornments or share stories of body piercings ingrained in other cultures

  • Paul Bunyun Day (US): Delight subscribers with the folklore story of Paul Bunyun

June 29, 2024

  • Hug Holiday: Turn your newsletter into a warm hug complete with heart-warming stories about people coming together

  • International Mud Day: Mud day is about bringing people from around the world together and recognizing our similarities. Share the list of countries your subscribers are from to point out a mutual interest has brought them together

June 30, 2024

  • International Asteroid Day: Asteroids (small ones) collide with Earth all the time, share when the next asteroid is due with subscribers and ask them what they would do if they only had X days left on earth See events

  • National Food Truck Day: Include a food truck map for hungry subscribers

  • June 1, 1533 - Anne Boleyn is crowned Queen of England

  • June 1, 1938 - Superman Comic is published

  • June 2, 1692 - Salem Witch Trials begin

  • June 3, 1946 - The first bikini bathing suit is displayed in Paris

  • June 3, 1969 - The last episode of the original Star Trek television series airs

  • June 5, 1968 - Bobby Kennedy is assassinated

  • June 6, 1844 - The YMCA is founded in London, England

Woohoo! Now that your June content calendar is full to the brim of inspiring newsletter ideas, you can focus on the more important things—like running outside to enjoy the summer sunshine! (Or crisp autumn afternoons for Southern Hemispherians). 

Remember as always, choose events relevant to your business and your subscribers will surely be delighted. See you next month when we dive into July newsletter ideas!

Which of these special events will you celebrate and how do you plan to incorporate them into your newsletters? Share your thoughts and ideas in the comments below—let's inspire each other and make June unforgettable!

Erin Ford
Erin Ford
I’m Erin, I write content here at MailerLite. When I’m not typing away at my laptop, geeking out over email automation and targeting, you can find me at the nearest beach with my furry little rescue pooch, Alfie.