There’s a lot of data that’s in favor of using emojis. As research and testing have shown, emojis can:
Increase the open and click-through rate
Make emails stand out in an inbox that mostly contains hues of grey, white and black
Replace entire words, saving you space to communicate more with fewer characters
Help convey a mood or reinforce a message its meaning
Give your brand personality
Be inserted and used easily
Then again, emojis can also make your message seem less serious or miss the mark with your target audience. Using too many emojis can influence your email deliverability as well.
As you can tell, the answer to emojis isn’t crystal clear. In this article, we’ll review the pros and cons of using emojis, show examples to inspire you and finish up with best practices.