It’s perfectly fine to send emails to your friend or colleague from domains like @gmail.com, @yahoo.com, @hotmail.com, etc. However, when it comes to bulk email delivery, it is not a good idea.
To prevent emails from going to spam, you should always send newsletters from your own domain email that matches your domain name.
Why? Because MailerLite works closely with email clients, such as Gmail and Yahoo Mail, to whitelist your domain or IP address. If you send bulk email from other domains, you are running the risk of sending your newsletters straight to the junk pile or landing on a blacklist. Spammers will send phishing emails from domains that aren’t their own. So if email client algorithms can’t determine your identity, they may assume you’re sending spam emails.
You should also avoid making frequent changes to your “From” field names, and don’t use strange names like “firstname.lastname@example.org”. Use clear and reliable names like “newsletter@”, “contact@” or “feedback@”.
The best approach is to personalize your address using a real name, e.g. email@example.com. It’s much more engaging than something uninviting like “firstname.lastname@example.org”.
Personalization is important in email marketing, in the guide below we'll explain why.