Having worked in the IT sectors for nearly 20 years, I took a leave to venture into customised application development for small medium business (SMB) as well as in insurance sales. I am returning to workforce after completing web development and digital marketing course. Currently working in marketing to create awareness for IT and ERP solutions. From my limited understanding of digital marketing, I realised that building long trusting relationship with customers is the key for every success. And providing good quality and targetted content is the first step that I will begin to build my foundation on. The other important aspect to maintain good relationship with your clients is to continue to communicate. And I use MailerLite.