Introducing MailerLite Academy: Your free online learning platform
First came Oxford and Cambridge. Centuries later—Harvard and Stanford. Today, the next generation of higher education has arrived and you’ve been accepted!
MailerLite Academy is our new online learning platform (and it’s free). We created it to help you jumpstart and sharpen your email marketing skills. This is your official acceptance letter!
Everyone who successfully completes the courses will receive a certificate recognizing them as an email marketing expert. That will look pretty good on your LinkedIn, right?
The idea for MailerLite Academy came up thanks to our customers. We’re committed to helping them get the most out of MailerLite, and we realized that the right online courses could get people to the next level—and boost their businesses in the process!
Who wants to become a certified email marketing expert?
For the past 8 months, we’ve been building practical, hands-on email marketing courses to help you get the most out of your campaigns. Now, the big day has come, and we’re thrilled to introduce you to MailerLite Academy.
Let’s take a closer look at:
Our vision and goals for the Academy
The course content ( + our plans for upcoming courses)
How certification can help boost your career
We’re excited for you to grow your skill set, confidence and credibility in the email marketing industry! Who’s excited?
Why we launched MailerLite Academy
We dream big! Our goal is to provide the email marketing knowledge and practices you need to help you be the best you can be. It doesn’t matter if you’re a beginner or you’re looking to brush up on your email marketing skills, our courses are designed for all levels.
You’ll start with the MailerLite Fundamentals course covering the basics, before exploring the more advanced features, so you’ll never feel out of your depth.
To help you along the way, we’ve also created a community of learners and experts who will support each other. As for the Academy community, we decided to give Slack a shot. We created private channels for each course and new enrollments will be added to the respective channels automatically. Students can ask questions in these channels and hopefully help each other.
The email marketing industry is growing faster than ever, and we want you to stay ahead of the game. Ready to hear about the first course?
How MailerLite Academy works
Whilst we’d all love to stop everything and spend the day learning about email marketing and dreaming of the future, we lead busy lives!
MailerLite Academy is designed to work with your schedule, so you can take the course in your own time. There’s no deadline, and you’ll have lifetime access, so you can learn at a pace that works for you.
The course is divided into modules, with videos to help you along. At the end of each module, you’ll take a quiz to consolidate what you’ve learned before you move on to the next one.
At the end of the whole course, you’ll take a final exam, consisting of multiple-choice questions. To get your certificate, you need to pass with a 90% score. But don’t worry if you don’t get it the first time, you can always retake it!
What you'll learn at the MailerLite Academy
Our MailerLite Fundamentals course will equip you with everything you need to create email campaigns, landing pages and websites with MailerLite. It takes 5 hours to complete, and it will cover these 9 modules.
Welcome: This module will introduce you to your instructor and tell you what to expect from the course.
Getting started with MailerLite: This module will show you how to set up an account and get approved. You’ll also learn how to authenticate and verify your domain.
Subscriber management: This module will show you how to import and edit your subscribers, as well as how to use segments and groups.
Email campaigns and templates: This module will explain the different campaign types, and explore features such as RSS campaigns, results tracking and auto resend campaigns.
Pop-ups and embedded forms: This module will describe how to set up embedded forms, pop-ups, promotional pop-ups and unsubscribe pages.
Landing pages: This module will cover how to use surveys, quizzes, anchor blocks, A/B split testing, domains and analytics on your landing page.
Email automation: This module will explore different automations, including abandoned cart emails, freebies, workflows and integrations for WooCommerce and Shopify.
GDPR: This module will outline how GDPR affects email marketing, and list useful GDPR tools available.
Website builder: This module will show you how to set up a website and make the most of the different features.
And this is just the first course! We’re preparing a comprehensive suite of different courses, including masterclasses in Email Marketing and Email Automation.
What you'll gain from MailerLite Academy
Becoming a MailerLite certified email marketing expert opens new doors for you and/or your businesses.
1. You'll learn new skills to improve your business
With our MailerLite Fundamentals course, you’ll stay on top of the latest marketing trends, and learn how to use advanced tools for your business. The course will give you a full range of email marketing skills, helping you to improve your campaigns and industry knowledge.
2. You'll build professional credibility
Your official certification will allow you to establish your expertise and demonstrate your technical and strategic skills. You can add it to your CV, LinkedIn, professional website, your bedroom wall… and wherever else you’d like to share it!
3. You'll join a community of experts
The Academy doesn’t end when you receive your certificate. You’ll have lifetime access to a network of fellow email marketers, where you can share knowledge and ideas. With MailerLite Academy, you’ll always be part of a supportive community that can help you take your marketing campaign even further.
What are you waiting for?
It’s time to get certified, y’all! MailerLite Academy is 100% free. All you have to do is enroll here. Get a good night's sleep and we’ll see you on the first day of class!
