Playable is designed to make it super easy to add short video clips to your MailerLite email campaigns, which play automatically the moment the email is opened. The key features of the MailerLite integration are:
- Use any type of video file for your video email - All video formats
are accepted by Playable including links to hosted videos on YouTube,
Vimeo, facebook, Instagram, Wistia and Brightcove, plus you can also
drag a video file into Playable from your computer.
- Create a 10 second clip - Once imported, you can create a 10 second
edit of your video, using the WISYWIG editor, it is this edited clip which
will be embedded in your MailerLite email campaign.
- Drive response and Engagement - Add a Call to Action, captions, a
landing page URL and end cards to your edited video clip. These
enhancements consistently deliver response and engagement rates
over 5x those of static image email campaigns.
- Simple point and click process embedding your Playable video clip
into your MailerLite campaigns is as simple as a few point and clicks,
no need to dive into the HTML. Playable is fully compatible with the
MailerLite Block Builder.
- Works across all email clients - Playable reaches 98% of email clients with AutoPlay video at the moment the recipient opens the email. The 2% who are unable to receive video older Desktop Windows Microsoft Outlook versions are shown a static image, selected by the user, with a CTA to view the video on line.
How it works: