These terms (hereinafter - Terms) govern the use of reviews, testimonials, and/or user-generated content, such as a video, a blog post, or any other social media post, provided by MailerLite customers to MailerLite for its marketing purposes (hereinafter - Feedback).
1. MAIN OBJECTIVES
1.1. As part of MailerLite’s ongoing commitment to transparency and its dedication to empowering customer creativity and experiences, MailerLite may showcase the feedback and content, as they are further defined in Clauses 2 and 3, for marketing, educational and promotional purposes.
1.2. These Terms explain how feedback and content material may be submitted, collected, used, and displayed across MailerLite’s official channels, ensuring that customers are fully informed and empowered when consenting to their usage.
2. FEEDBACK COLLECTION
2.1. Reviews, testimonials, and/or user-generated content portraying the overall experience of the use of MailerLite (hereinafter - Feedback) is collected through various channels and methods, which may include, but are not limited to, sending Feedback requests during conversations with the client, directly contacting customers because of their social media posts, through case studies, using Feedback submitted to MailerLite’s customer support team, or through various campaigns where Feedback is collected.
2.2. Feedback may include, but is not limited to, reviews, testimonials, customer opinions, customer-generated content, such as a video, a blog post, a social media post, or any other type of feedback provided voluntarily by the customer.
3. CONTENT COLLECTION
3.1. Email templates, campaign previews, blog posts, and any other creative materials submitted or shared by the customer and created through MailerLite (hereinafter - Content) may be submitted voluntarily through forms, surveys or during interactions/communications with the customer.
3.2. By submitting Content, the customer confirms they have the right to share it and grant MailerLite permission to use it as outlined in these Terms.
4. USAGE AND PROMOTION CHANNELS
4.1. The Feedback and Content provided by the customer may be used and promoted across a variety of MailerLite’s marketing and promotional channels to enhance the visibility and credibility of MailerLite services. These channels include, but are not limited to:
MailerLite’s official website www.mailerlite.com;
advertisements: incorporating the Feedback and Content into search engine ads, social media ads, display ads, and other paid placements to showcase positive user experiences;
social media platforms, such as Instagram, Facebook, X, Linkedin, or Quora;
conferences and sales presentations;
review websites;
forums;
press releases;
influencer collaborations;
podcasts, webinars and YouTube videos;
pop-ups;
automation set up;
lead magnet examples.
4.2. In addition to the Feedback channels listed above, case studies featuring customer experiences, performance metrics, testimonials, and other voluntarily shared data may be created and distributed. These case studies may be shared across MailerLite’s official website, social media platforms (organic and paid channels), email campaigns, and search ads. They may also be featured in webinars, podcasts, or other videos. Apart from the exposure to MailerLite's audience via distribution and cross-promotion efforts, MailerLite offers one link to the customer’s desired page on their website, which will remain active for the same duration as the case study is live. Unless the customer withdraws their consent, the link will stay live indefinitely.
4.3. Content such as email templates or campaign previews may also be included in galleries, blog posts, and promotional articles produced by MailerLite.
5. INTELLECTUAL PROPERTY
5.1. Customers retain full ownership of their intellectual property included in the submitted Content or Feedback, such as logos, copyrights, trademarks, design, and original text.
5.2. By submitting Content, customers grant MailerLite a non-exclusive, royalty-free, worldwide licence to use and display the Content and associated intellectual property in marketing and promotional materials. This license is limited to the purposes outlined in these Terms and does not transfer ownership of any intellectual property to MailerLite.
5.3. If any third party’s intellectual property is included in the Content, the customer confirms they have secured all necessary permissions to grant MailerLite the above license.
6. CUSTOMERS’ INFORMATION
6.1. MailerLite may display customers’ first names, or, if the customer is the company, representatives’ first names, job titles, role functions, and companies’ names, as well as pictures and logos, when featuring their Feedback or Content to enhance authenticity and credibility.
6.2. MailerLite understands that some customers may prefer to remain anonymous. Therefore, customers have the option to choose anonymity when submitting their Feedback or Content, ensuring their first name and/or their representative’s first name and company name will not be displayed. Customers shall state this preference when submitting their Feedback or Content to MailerLite.
7. ALLOWABLE FEEDBACK AND CONTENT
7.1. By providing Feedback and Content, customers confirm the authenticity and accuracy of their Feedback and Content.
7.2. MailerLite maintains a zero-tolerance policy for any Feedback or Content intended to deceive or manipulate customers, meaning that any such Feedback or Content will be removed.
7.3. MailerLite may publish Feedback and Content it receives, provided such Feedback and Content does not include or reference any of the following:
politically sensitive comments;
promotional content or purposes;
illegal activities;
personal or sensitive information (e.g. emails, phone numbers, or credit card information);
swear words, sexual references, hate speech, discriminatory remarks, threats, or references to violence;
spam and fake content;
impersonation (e.g., if the writer is claiming to be someone else); and/or
any violation of these Terms or MailerLite’s Terms of Use.
8. REVOKING CONSENT
8.1. Customers may revoke their consent to use their Feedback or Content at any time by emailing MailerLite at community@mailerlite.com.
8.2. Upon receipt of a revocation request, MailerLite will cease using the customer’s Feedback or Content in future marketing materials and will make every effort to remove the Feedback or Content from the current marketing materials, if possible, within a reasonable timeframe.
8.3. While MailerLite does not specify a timeframe for how long the Feedback or Content may be used, customers retain the right to revoke their consent at any time, ensuring control over the usage of their Feedback and Content.
9. ADDITIONAL PROVISIONS
9.1. These Terms are subject to change at MailerLite’s sole discretion. If MailerLite decides to change these Terms, all changes will be posted on this page. All changes are effective immediately upon posting and we suggest that you check these Terms periodically.
By submitting Feedback or Content for marketing purposes, you acknowledge that you have read, understood, and agree to these Terms and grant MailerLite permission to use your Feedback and Content, as outlined in these Terms.
Last updated on May 2, 2025