Ilma from MailerLite

Ilma4 min readTips and resourcesApril 28, 2020

31 awesome quotes to inspire your email marketing

31 awesome quotes to inspire your email marketing

Did you know that the Internet attributes dozens of quotes to Mark Twain, Albert Einstein and Ernest Hemmingway that they never said? Fake quotes!

Luckily for you, we’ve researched, vetted and confirmed these 31 email marketing quotes.  We hope the words of wisdom and insights inspire you and give you some new perspectives on how you approach email marketing.


1. "Average conversion rates are meaningless. Switzerland on average is flat." - Chris Goward

2. "Marketing is like sex: everyone thinks they’re good at it." - Steve Tobak

3. "A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed." - Ramsay Leimenstoll

4. "Email has an ability many channels don’t: creating valuable, personal touches – at scale." - David Newman

5. "People need stories more than bread itself. They tell us how to live, and why." - Arabian Nights 

6. "Don’t use big words, they mean so little." - Oscar Wilde 

7. "Start testing and stop arguing." - Jon Correll 

8. "Why waste a sentence saying nothing?" - Seth Godin

9. "That which is measured improves." - Karl Pearson

10. "Done is better than perfect." - Facebook

11. "Signing up is a powerful signal of intent to buy. Send them emails until they do." - Jordie van Rijn

12. "Treat your subject line like the movie trailer – give a preview so they know what to expect." - Anonymous

13. "Make the customer the hero of your story." - Ann Handley

14. "Focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI." - ‪Karl Murray

15. "Don’t continue to do what you’ve always done just because it’s easy to do!" - Ian Minnis

16. "Personalization – it is not about first/last name. It’s about relevant content." - Dan Jak

17. "Quality over quantity – Emails may best cost-efficient but it’s no excuse to not produce quality content to give to a targeted audience." - Benjamin Murray

18. "Open, click and unsubscribe rates are pretty poor measures for email engagement." - Jordie van Rijn

19. “If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think.” - David Ogilvy

20. “How to write a good email: 1. Write your email. 2. Delete most of it. 3. Send” - Dan Munz

21. “To get the right message to the right person at the right time you first need to get the right data to the right database at the right time.” - John Caldwell

22. “I want to do business with a company that treats emailing me as a privilege, not a transaction.” - Andrea Mignolo

23. “On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest.” - Brian Clark

24. "Not enough talk about the importance of brand in email. Customers don’t sign up for email – they sign up for your brand." - Bob Frady

25. “Stop trying to be amazing and start being useful.” - Jay Baer

26. “Every email is a customer survey of your target market, by testing they vote on what resonates best with them.” - Kath Pay

27. "People don’t buy what you do, they buy why you do it." - Simon Sinek

28. “The best marketing doesn’t feel like marketing." - Tom Fishburne

29. “Good Marketing makes the company look smart. Great Marketing makes the customer feel smart." - Joe Chernov

30. "Content builds relationships. Relationships build on trust. Trust drives revenue." - Andrew Davis


P.S. There is a lot more inspiration out there. Add your favorite quote in the comments. Or better yet, add your own quote. Our favorite reader quote so far:  

31. "Email is the Jason Bourne of online: somebody’s always trying to kill it. It can’t be done!" - Abdul Aziz


Editor's note: This post was originally published in April 2013 but has been updated with new quotes.

Ilma Nausedaite

I’m Ilma, COO at MailerLite. I love seeing our customers succeed. When they win, we win (like being named one of the top 5 fastest growing SaaS companies). Email is my passion, although I took a rather unusual path. Before MailerLite, I worked in finance and art, which turned out to be the perfect mix for marketing.