Email’s biggest advantage as a marketing tool is that you can automate personalization at scale. This means sending targeted emails to each subscriber. You can have millions of subscribers and still make each one feel special.
Since February, the number of email automations at MailerLite has grown by 60%. I’ve seen marketing automation done by one of our customers that lasts for a year. You can see how she took the time to think about the logical workflow and create personalized emails. After the automation was set up, she could sit back and let her emails do the work, giving her more time to focus on her business.
In 2020, we introduced MailerSend, a new kind of transactional email service. These automated emails have the technical bells and whistles that developers love, but also the drag & drop editor to easily create and edit emails for everyone. Now it’s much easier to get creative with transactional emails. I do believe that these automated emails are a missed opportunity for most businesses.
Recently I received an email from Epic, an app that my son uses to read English books. I was a proud mom to read the email and pay for more books to add to the app. Everyone is happy: mom, child and Epic: