Ignas from MailerLite

Ignas2 min readTips & resourcesApril 29, 2016

Growing your list with Facebook Lead Ads and Zapier

Growing your list with Facebook Lead Ads and Zapier

Facebook Lead Ads help businesses connect with potential customers by making it very fast and easy to sign up for your newsletter, special offers, email courses and much more.

How does Facebook Lead Ads work?

Facebook Lead Ads look the same as regular ads, except they have those special action buttons like “Subscribe” or “Sign up”.

By clicking your lead ad, customers will get a form that’s already filled with info they’ve shared with Facebook – like their email, name, or number.

Congratulations, you have a new subscriber! The subscribe process is quick as never before. Moreover, it gives you accurate and actionable data.

You can find more information about Facebook Lead Ads and how to get started on Facebook for Business website.

How can I send leads data to MailerLite?

Leads can be collected through a CSV file export that you could import to MailerLite. You can also request lead data through the API.

Keep in mind, that Facebook will store your leads only for 90 days. So it’s recommended to export leads regularly.

Therefore, we recommend using Zapier to create real-time integration with Facebook Lead Ads and your MailerLite account.

Facebook Lead Ads + Zapier + Mailerlite = Your list growth

Zapier is a 3rd party integration tool that connects 2 applications based on a trigger and action method. The service is paid and starts at $15/month, but it’s really worth as it makes your job much easier.

To start using MailerLite with Zapier you will just need your MailerLite API Key, which you can find in your account, under Integrations.

Here’s a Zap template to connect Facebook Lead Ads with your MailerLite account: (real zap is waiting for review)

That’s it! Once this is done and someone clicks your Facebook Lead Ad, email address and all the data will be immediately zapped to your MailerLite account.

P.S. Zapier has more integrations for MailerLite.