1. Update your external database
Having the most accurate subscriber information across all your tools is critical. Use unsubscribe, email bounce or spam complaint triggers to change the status in your external database (outside MailerLite). Or, keep your subscriber details up to date using the Subscriber field updated trigger.
2. Create an internal newsletter archive
While Campaign sent trigger allows you to get notifications when a campaign is sent, you can also use it to create a newsletter archive. You will automatically get a preview link of the campaign, which allows you to create a newsletter archive for record-keeping. If you haven’t explored the no-code tool, Airtable, it’s worth checking out. It’s a customizable spreadsheet/database tool that makes it easy to add newsletter links.
3. Connect MailerLite lead-gen forms with your CRM
Your website, pop-ups and landing pages are great for lead generation. If you want those leads to be part of your email marketing campaigns and your inbound sales strategy, you can use the Subscriber added through form trigger to send the new lead’s information to your CRM. Both your sales and marketing teams will have the same subscriber details in their respective tools within seconds of signing up.
4. Expand your audience beyond email with Facebook
You may want to exclude certain subscribers from seeing your Facebook ads, or you may want to reach people similar to your current customers by using lookalikes. Keep your Facebook Custom Audiences up-to-date by adding new subscribers, or certain groups, to your chosen custom audience on Facebook. Three triggers, Subscriber field updated, Subscriber removed from group and Subscriber added to group, can all be implemented to keep your Facebook custom audience up-to-date.
5. Connect your e-commerce to email automation
Your customer relationship does not end with a purchase. In fact, that’s just the beginning of building customer loyalty. Why not send them an automated email series after a purchase? If they still don't buy after the automation, you can use the Subscriber completes automation trigger to send a final coupon.