Great things happen when you bring powerful tools together. By connecting MailerLite to Zapier, you can access thousands of features from the most popular apps, ready to come together to level up your email marketing.
What is Zapier?
Zapier is an automation platform that lets you connect MailerLite with other web-based tools such as Typeform, Google Drive and HubSpot – no code required. These connections, called “Zaps”, start with a trigger, which is an event that occurs in the first application that sets off an action in the second.
For a bit of inspiration, see everything that’s possible with MailerLite and Zapier.
How to connect MailerLite to Zapier
To connect your MailerLite account to Zapier:
Log in to your Zapier account and start at your Dashboard.
Click + Create Zap.
Under “App event”, type MailerLite. If you want events in MailerLite to trigger actions in a second app, type "MailerLite" into the App event field. If you want events in a different app to trigger actions in MailerLite, type the name of the other app into the App event field.
Choose “MailerLite” to connect to the newest version of the app or “MailerLite Classic” for the Classic version, depending on which account you are currently using.
Select your event, which is the action or “Zap” that starts the flow. In this example, we would like an action to occur in a second application once a subscriber is added to a group in MailerLite. Click Continue.
Choose your MailerLite account. If you have already connected an account, choose it from the list. If not, click + connect a new account.
If you already logged into MailerLite, you will see a pop up with a list of the accounts you are currently logged into. Choose the account you wish to connect to Zapier. If you are not logged into MailerLite, you will see the login screen. Be sure to log into the account that you want to connect to Zapier.
Authorize your account by clicking on the “authorize” button when shown.
Note: If you are using a MailerLite Classic account, you will need to enter your account's API key in this step instead of authorizing. See our guide on where to find the MailerLite API key.
You will be redirected back to Zapier and your account should now be connected. Click Continue to finish setting up the trigger.
Click Test trigger to make sure the account is connected and the trigger is set up properly.
Select an Action. This is the second event that will happen after your trigger. In this example, we are setting up an event to occur (the creation of a spreadsheet row) in Google Sheets after a subscriber is added to a specific group in MailerLite. Click Continue.
Choose your account. Connect to your account in the second application. This process will vary depending on the app you are connecting to. Click Continue.
Set up the Action. Depending on the app you have chosen, you will need to set up the details of the action you want to occur. Click Continue.
Click Test action. Again, Zapier will run a test to make sure everything is working and set up properly.
If everything is correct and the test is successful, you will see the option to publish your Zap by clicking Publish & Turn on.
Once you’ve published your Zap, Zapier automatically checks if there have been any new triggers every few minutes. Once Zapier detects a trigger that matches the Zap that you have set up, it automatically executes the respective action.
Keep in mind, you can always go back and edit your Zaps. Learn how to manage published Zaps and even share a Zap with your team!
Actions and triggers
With MailerLite, you can find 10 triggers:
Campaign Sent: Triggers when a campaign has been sent out.
Spam Complaint: Triggers when a subscriber issues a spam complaint about an email
Subscriber Added to Group: Triggers when a subscriber is added to a group.
Subscriber Completed Automation: Triggers when a subscriber completes a selected workflow.
Subscriber Bounced: Triggers when an email to a subscriber bounces.
Subscriber Created: Triggers when a subscriber was created on your mailing list.
Subscriber Removed From Group: Triggers when a subscriber has been removed from a group.
Subscriber Triggered Automation: Triggers when a subscriber triggers a selected workflow.
Subscriber Unsubscribed: Triggers when a subscriber has unsubscribed from your mailing list.
Subscriber Fields Updated: Triggers when subscriber fields (such as name, date of birth or a custom field) have been updated.
You can also find 5 actions:
Create or Update Subscriber: Create a new subscriber or Update an existing subscriber based on their email.
Add Subscriber to a Group: Add subscribers to a specific group by email address.
Remove Subscriber From a Group: Remove a subscriber from a specific group by email address.
Unsubscribe Subscriber: Sets the contact's status to "Unsubscribed".
Send a Campaign: Send a campaign to a subscriber group or segment.
If you have any questions, contact our friendly support team and we will gladly assist you.
Please note: While we’re happy to help with any issues taking place on our end, we do not have access your accounts with other apps or tools, even if they are connected to your MailerLite account. This limits the support we can offer, so we encourage reaching out directly to the support team of those third-party tools for better assistance.
Ask the experts! Since our team's expertise is with MailerLite, feel free to reach out to Zapier support for any questions regarding your Zapier account.