Acceptance of Terms
MailerLite (“Service”) is a service
that provides people with a means to collect email addresses and to
create, send and track email promotions. This service may not be used
for the sending of unsolicited email ("spam"). By signing up or by using
the site, you accept these terms and conditions.
Privacy and Communications
acknowledge and agree that MailerLite may occasionally send you
communications regarding your account or the Service via email.
Accounts, Passwords, and Security
must be a registered user to access the Service. You are responsible
for keeping your password secure. You will be solely responsible and
liable for any activity that occurs under your user name.
Appropriate Email Practices
email lists contained and sent to using Service must be
permission-based subscriptions. It is absolutely never acceptable or
allowable to use a list that has been purchased, rented or from a
MailerLite reserves the right to terminate any
abuse complaints higher than allowed, without refund.
We allow sending only relevant content, which is requested by subscribers and corresponds to CAN-SPAM Act.
You can’t send pornography, affiliate marketing, pyramid schemes, MLM,
"Get Rich Quick", Forex, Escort services, gambling, weight loss
material, mobile unlocking services or offer illegal goods and services.
You can send newsletters using MailerLite only if content is created by
you (or you have the right to use it).
Affiliate Marketing and Affiliate Links
Marketing and Affiliate Links are two different things. Affiliate
Marketing is prohibited in MailerLite, but Affiliate Links are fine in
- Affiliate Marketing (Prohibited)- is a type of business where you earn commission by promoting other
company’s products. We don’t allow this activity, because there’s no
direct relationship between you and your subscribers. You are not
allowed to send unrelated offers to your subscribers or pretend to be
- Affiliate Links (Allowed) - is
a way to recommend product or service to your subscribers in your
campaigns. Advertisement for another company (Affiliate Link) can only
appear under your branding and be clearly presented as a special offer
from another company. Moreover, the offer has to be related to your
content and meet subscriber expectations. You are not allowed to send
Campaigns with blacklisted links will be stopped automatically and we
may be forced to close the account permanently.
Multiple account abuse
multiple accounts with overlapping uses (similar email content, same
links) or in order to evade the permanent suspension of a separate
account is strictly forbidden.
Limitation of Liability
no event shall MailerLite be liable for any indirect, special,
incidental or consequential damages (including but not limited to loss
of use, loss of profits, or loss of data) whether in an action in
contract, equity or otherwise, arising out of or in any way connected
with the use of or inability to use this site or the materials therein
or resulting from unauthorized access to or alteration of data.
You are not allowed to use our tracking/campaign preview links when
sending mails with other services than ours. Repetitive reports about
this may lead to account suspension.
Termination of Service
reserve the right to terminate your account at any time. You also have
the option of canceling your account at any time without penalty. In the
event of account cancellation you will lose all data related to Your
We are required to provide a refund
only if we terminate our Services to you without cause before the end
of a year for which you have paid. There is no other circumstance in
which you will be entitled to a refund from us. We do not provide
refunds if your account is suspended because of violation of our Anti –
Spam Policy or Terms of Service. We do not refund if it turns out that
you’re sending (or going to send) newsletters without having permission
from your subscribers.
We may, at our sole discretion, offer
refunds in other situations subject to any member seeking such refund
applying for the refund in accordance with the requirements we post on
the website, which may be changed from time to time.
may not cheat by deleting subscribers and uploading new ones in order
to send newsletters to more unique users than your plan allows. Emails
are unlimited in all plans but the number of subscribers is limited. You
must upgrade your plan if you want to add new subscribers to your
We may modify or terminate our
services at anytime, for any reason, and without notice. We reserve the
right to modify these Terms of Service at any time without notice.
Please review these Terms of Service on occasion as they may change in
the future. We may, but have no obligation to, remove accounts and
content containing what we determine as unlawful, offensive,
threatening, defamatory, obscene or otherwise objectionable material. We
will remove content that violates any party’s intellectual property or
these Terms of Service.
claims no intellectual property rights over the material you provide to
the Service. You acknowledge that MailerLite owns all right, title and
interest in and to the Service, including without limitation all
intellectual property rights, and such rights are protected by
international intellectual property laws. You agree that you will not
copy, reproduce, alter, modify, or create derivative works from the
- Emails are only sent to
receivers who have given their consent to receive these emails according
to section 7, paragraph 2, number 3 UWG (Act Against Unfair
Competition) - (opt in) - or have a business relationship with the
advertiser, and the conditions according to article 13 section 2 of the
European Parliament and Council Directive 2002/58/EU on Privacy and
Electronic Communication are met.
- The consent to receive
advertisements through email has to be given separately. The receiver
must either click/mark a box or otherwise give a comparatively clear
declaration of consent to receive advertisements via email. This
declaration may not be part of other declarations (such as agreeing to
terms and conditions).
- The receivers must give their consent actively through a conscious act. Preclicked/pre marked boxes may not be used.
contracting entity- that means the contracting partner of the sender of
an advertisement must be clearly recognizable. Every sent email shall
contain an easily noticeable ‘about us’; either in the text or through a
direct link. The ‘about us’ section shall contain the following
- Name and address of the sender, for legal entities
in addition to name and address the legal form of the entity,
authorized representative and the Commercial Registry, Association
Registry, Partnership Registry or Cooperative Society Registry they are
registered with, as well the appropriate registration number.
- Contact information, at least a valid telephone number or an electronic contact form, as well as email address.
there is a value added tax identification number according to section
27a of the value added tax act or a business identification number
according to section 139c of the tax code, this number shall be
provided. Further reaching information obligations, for example
according to section 5, paragraph 1 of the Telemedia Act
(Telemediengesetz –TMG) remain untouched.
- Each email must
contain an option to withdraw permission to send any further emails.
Cancellation must be possible for the receiver, without having to know
access data (such as login/password). Exceptions may be admissible in
single cases as special cases occur in the administration of the
offering party.Cancellations must be processed promptly.
- Neither the sender nor the commercial character of the message may be
obscured or concealed in the header or the subject header of the email.
Obscuring or concealing is taking place when the header and subject
header are composed in such a way that the receiver cannot get any or
can get only misleading information about the actual identity of the
sender or the commercial nature of the message before the message is
opened and read.
- The sender must remove email addresses from the mailing list after three hardbounces.
customer has to name a contact (name/phone number/e-mail address) for
complaints. Response time for complaints must not exceed 24 hours on
- When using email addresses that the sender or
his customers received from third parties, the sender or his customer is
obligated to make sure before the advertisement action is taken that
only receivers who have given their consent according to these criteria
are emailed; a consent that not only refers to mailings sent by a third
party but also by the sender himself or the sender’s customer.
retrieval of address data for third parties (such as through co
sponsoring) should be transparent to the user. More so, address data
retrieved in such a way should only be used for a mailing if:
a) The companies for which the address data is generated were named individually, transparently, and categorized by industry.
b) The access to the list of companies was clearly possible and easy for the users.
c) the number of companies or persons for whom the address data was
collected is reduced in a way that excludes the forwarding of user data
to an unreasonably large circle of third parties and that allows the
user to easily comprehend the consequences and the extent of his consent
as well to easily control the legal handling of his data.
clarification purposes we would like to point out that the companies for
which the address data is generated may not forward this address data
to third parties without a special consent from the user to do so.