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Cookie Policy

This Cookie Policy applies to your use of MailerLite’s ("us", "we", or "our") websites www.mailerlite.com, www.academy.mailerlite.com and “Services” (any product or service provided by MailerLite pursuant to our Terms of Use and MailerLite Academy courses provided pursuant to our Terms of Use), and explains what cookies are, how we use cookies, how third-parties that we may partner with may use cookies, your choices regarding cookies and further information about cookies.

1. What are cookies

Cookies are tiny pieces of text that are placed on your device when you visit a website meant to improve your experience. A cookie file is stored in your web browser and allows us or a third-party to recognise you on further visits, or to authorise other designated websites to recognise you for a particular purpose, such as to make your next visit easier or the Service more useful to you.

2. How and why MailerLite uses cookies

2.1. When you use our website and the Services, we may place a number of cookie files in your web browser.

2.2. We use cookies for a variety of reasons. The main purposes are: to let our website and Services operate, to enable certain functions of the Service, to identify you and your interests, to remember your preferences, to ensure that everyone who uses our website or Services has the best possible experience, to track the interests of our website visitors. Also, in connection with use of Services, our “Customers” (people or entities that are registered with MailerLite to use the Services) can employ cookies and other tracking technologies, which allow them to track their subscribers.

2.3. Third-parties may serve cookies through our websites and Services to provide analytics, to store your preferences and personalize your experience, to enable delivery of advertisements, including behavioral advertising and other types. The cookies set by a third-party may change from time to time and we have no control over these cookies.

2.4. We may use cookies and other tracking technologies to collect “Personal Data” (any information relating to an identified or identifiable natural person), for more information about how we process your Personal Data, please review Privacy Policy of MailerLite and Privacy Policy of MailerLite Academy.

2.5. The data collected by our websites and / or through Cookies that may be placed on your computer will not be kept for longer than is necessary to fulfil the purposes mentioned above.

2.6. Do Not Track (DNT) is a web browser setting that requests that a web application disable its tracking of an individual user. Some web browsers include the ability to transmit these signals. Since there is no universally-agreed upon standard for what a company should do when it detects a DNT signal, MailerLite doesn’t currently process or respond to DNT signals.

3. What types and categories of cookies do we use

3.1. Types:

  • “First-party” cookies are cookies that belong to MailerLite and that MailerLite places on your device.

  • “Third-party” cookies are cookies that another party places on your device through our website.

  • “Session” cookies are deleted from your device when you close your web browser;

  • “Persistent” cookies will remain stored on your device until deleted or until they reach their expiration date.

3.2. Categories:

(a) Strictly necessary cookies. These cookies are crucial to a website, they are necessary to provide you with Services available through our website and to use some of its features, such as access to secure areas, login-related cookies, which we use when you are logged in so that we can remember this fact. This prevents you from having to log in every single time you visit a new page. You can refuse or delete these cookies, but in this case, our website page might not function properly.

Hostname Cookies Description Party Duration
MailerLite PHPSESSID PHP session cookie associated with embedded content from this domain. First-Party Session
__cfduid This CloudFlare cookie is set by MailerLite and is used to speed up page load times. According to CloudFlare it is used to override any security restrictions based on the IP address the visitor is coming from. It does not contain any user identification information. First-Party Persistent
connect.sid This cookie is set by MailerLite and is used to show the user the ideal sizes on the website. First-Party Persistent
XSRF-TOKEN This cookie is set by MailerLite to help with site security in preventing Cross-Site Request Forgery attacks. First-Party Persistent
6bdfac53cbfb648b7ebe7a1fe1b93f4d This cookie is set by MailerLite and it blocks fake leads and fraudulent sign-ups. First-Party Persistent
ml-traffic-source This cookie is set by MailerLite and it helps to set the cookies for the visitors of the website. First-Party Persistent
mailerlite:renew:token This cookie is set by MailerLite and is used for the authorization process. First-Party Persistent
qkpdvawaut This cookie is used for MailerLite's affiliate program. First-Party Persistent
intercom-session This Intercom cookie is set by MailerLite to keep track of sessions. First-Party Persistent
_verify This cookie is set by MailerLite to determine whether the browser accepts cookies. First-Party Session
cookietest This session cookie is set by MailerLite to check if the broser is set to block or allow cookies. First-Party Session
_gat_tenantTracker This cookie is set by MailerLite Academy to create a tracker object. First-Party Persistent
ml_guid This cookie is used to identify users which are submitting MailerLite surveys and based on this item show accurate survey results. First-Party Persistent
OneTrust
For more information about OneTrust cookies, please click here.
OptanonConsent This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. First-Party Persistent
OptanonAlertBoxClosed This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down. First-Party Persistent
Amazon Web Services
For more information about Amazon Web Services cookies, please click here.
AWSELB AWS Load Balancing Cookie which is used to map the session to the instance. Third-Party Session
AWSELBCORS Elastic Load Balancing creates a cookie that is used to map the session to the instance. Third-Party Session
Cloudflare
For more information about Cloudflare cookies, please click here.
__cfduid Cookie associated with sites using CloudFlare, used to speed up page load times. According to CloudFlare it is used to override any security restrictions based on the IP address the visitor is coming from. It does not contain any user identification information. First-Party Persistent
Readme
For more information about ReadMe cookies, please click here.
__cfduid This CloudFlare cookie is set by Readme and is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information. Third-Party Persistent
_csrf This cookie is set by ReadMe to store the token secret. Third-Party Session
XSRF-TOKEN This session cookie is set by Read Me. Third-Party Session
Google Tag Manager
For more information about Google cookies, please click here.
_dc_gtm_UA-xxxxxxxx This cookie is associated with sites using Google Tag Manager to load other scripts and code into a page. The end of the name is a unique number which is also an identifier for an associated Google Analytics account. First-Party Persistent
Google
For more information about Google cookies, please click here.
_GRECAPTCHA This cookie is set by Google to help protect websites from spam and abuse. Third-Party Persistent
Remote Company __cfduid This CloudFlare cookie is set by Remote Company and is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information. Third-Party Persistent
Product Hunt
For more information about Product Hunt cookies, please click here.
__cfduid This CloudFlare cookie is set by Product Hunt and is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information. Third-Party Persistent
Nfcube __cfduid This CloudFlare cookie is set by Nfcube and is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information. Third-Party Persistent
BootstrapCDN
For more information about BootstrapCDN cookies, please click here.
__cfduid This CloudFlare cookie is set by BootstrapCDN and is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information. Third-Party Persistent
VigLink
For more information about VigLink cookies, please click here.
__cfduid This CloudFlare cookie is set by VigLink and is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information. Third-Party Persistent
Font Awesome
For more information about Font Awesome cookies, please click here.
__cfduid This CloudFlare cookie is set by Font Awesome and is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information. Third-Party Persistent
Zopim
For more information about Zopim cookies, please click here.
__cfduid This CloudFlare cookie is set by Zopim and is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information. Third-Party Persistent

(b) Functionality cookies. These cookies are used to improve the performance and functionality of our websites, allow to remember the choices you make, to provide enhanced and more personal features. Functionality cookies will not track your activity on other websites. These cookies are not strictly necessary, however, without them, certain services may be unavailable.

Hostname Cookies Description Party Duration
MailerLite mailerlite:webform:shown: This cookie is set by MailerLite and is used to determine if website visitor has seen pop-up or not, and when to show the pop-up again regarding your behavior settings. First-Party Persistent
laravel_session This cookie is set by MailerLite and is used to identify a session instance for the user. First-Party Persistent
split This cookie is set by MailerLite and is used to test a new single page checkout to increase conversions on your landing pages. First-Party Persistent
JSESSIONID Session cookie set by MailerLite. First-Party Session
__adroll_consent_params This cookie is non-tracking cookie (not unique) to store user decisions in terms of your ad consent and opt-out choices. First-Party Persistent
HotJar
For more information about HotJar cookies, please click here.
_hjAbsoluteSessionInProgress This HotJar cookie is used to detect the first pageview session of a user. This is a True/False flag set by the cookie. First-Party Persistent
_hjIncludedInPageviewSample This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's daily session limit. First-Party / Third-Party Persistent
_hjIncludedInSessionSample This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's daily session limit. First-Party / Third-Party Persistent
_hjFirstSeen This HotJar cookie is used to determine if the visitor has visited the website before, or if it is a new visitor on the website. First-Party Persistent
_hjTLDTest When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed. First-Party Session
_hjid This HotJar cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. First-Party Persistent
Vimeo
For more information about Vimeo cookies, please click here.
vuid This cookie is set by Vimeo and is used to assign a Vimeo Analytics unique id. Third-Party Persistent
Zapier
For more information about Zapier cookies, please click here.
zapforeversession This cookie is set by Zapier and is used to show user preferences in embedded Zap-Catalogues. Third-Party Persistent
ex543 This cookie is set by Zapier and is used for its functionality. Third-Party Persistent
zapidentity This cookie is set by Zapier and is used to show user preferences in embedded Zap-Catalogues. Third-Party Persistent
zapsession This cookie is set by Zapier and is used for session management. Third-Party Persistent

(c) Performance (analytical) cookies. These cookies help improve the way a website and Service work. They may measure usage of our website, track things, such as how long you spend on the site and the pages that you visit. For example, performance (analytical) cookies may show the most frequently visited pages, help to record any difficulties with a website and show whether advertising on a website is effective or not. Performance (analytical) cookies do not collect Personal Data and all the information that is collected by these cookies is aggregated and anonymous.

Hostname Cookies Description Party Duration
MailerLite ajs%3Acookies This cookie collects data on visitors. This information is used to assign visitors into segments, making website advertisement more efficient. First-Party Persistent
ajs%3Atest This cookie collects data on visitors. This information is used to assign visitors into segments, making website advertisement more efficient. First-Party Persistent
swym-session-id This cookie is set by MailerLite to manage customers' favorite products. First-Party Persistent
swym-np_r This cookie is set by MailerLite to manage customers' favorite products. First-Party Persistent
__mp_opt_in_out_* This cookie is set by MailerLite and allows Mixpanel to save opt-in preferences in your browser to know if you want to be tracked or not. First-Party Persistent
mp_(hexdigits)_mixpanel This Mixpanel Analytics cookies is set by MailerLite and is used to analyze traffic, and, in particular, how users reached the platform. First-Party Persistent
Mailerlite:user:registered This cookie is set by MailerLite to understand if the visitor is a registered user. This is a True/False flag set by the cookie. First-Party Persistent
Google Analytics
For more information about Google cookies, please click here.
_ga This cookie name is associated with Google Analytics and is used to distinguish users. First-Party Persistent
_gid This cookie name is associated with Google Analytics and is used to distinguish users. First-Party Persistent
_gat This cookie name is associated with Google Analytics and it is used to throttle the request rate - limiting the collection of data on high traffic sites. First-Party Persistent
_gali This cookie name is associated with Google Analytics and is used to distinguish users. First-Party Persistent
_gat_UA- This Google Analytics cookie is set to collect information how visitors use the website. First-Party Persistent
Google
For more information about Google cookies, please click here.
_gclxxxx This cookie is Google conversion tracking cookie and it allows us to count visits and traffic sources, so we can measure and improve the performance of our site. First-Party Persistent
New Relic
For more information about New Relic cookies, please click here.
JSESSIONID This cookie is set by New Relic and is used to store a session identifier so that New Relic can monitor session counts for an application. Third-Party Session
Bing Ads
For more information about Bing Ads cookies, please click here.
MR This cookie is used to measure the use of the website for analytics purposes. Third-Party Persistent
Shopify
For more information about Shopify cookies, please click here.
_shopify_sa_p This cookie is associated with Shopify's analytics suite concerning marketing and referrals. First-Party Persistent
_shopify_fs This cookie is associated with Shopify's analytics suite. First-Party Persistent
_shopify_sa_t This cookie is associated with Shopify's analytics suite concerning marketing and referrals. First-Party Persistent
_s This cookie is associated with Shopify's analytics suite. First-Party Persistent
_shopify_s This cookie is associated with Shopify's analytics suite. First-Party Persistent
_y This cookie is associated with Shopify's analytics suite. First-Party Persistent
_shopify_d This cookie is associated with Shopify's analytics suite. First-Party Persistent
_shopify_y This cookie is associated with Shopify's analytics suite. First-Party Persistent
Thinkific
For more information about Thinkific cookies, please click here.
_thinkific_session This Thinkific cookie is used to store the authentication for the user’s session. First-Party Session

(d) Advertising (targeting) cookies. These cookies are used to deliver adverts which are more relevant to you and your interests while also limiting the number of times you see the same advert on a website. These cookies record your visit to the website, the pages you have visited and the links you have followed. We may also share this information with third-parties for this purpose. Several partners advertise on our behalf and affiliate-tracking cookies simply allow us to see if our Customers have come to the website through one of our partner sites so that we can credit them appropriately, and where applicable, allow our affiliate partners to provide any bonus that they may provide you for making a purchase.

Hostname Cookies Description Party Duration
MailerLite __tld__ This cookie is used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. First-Party Session
visitor_id This cookie is set by MailerLite and is used to append a unique identifier for a website visitor, used for tracking purposes. First-Party Session
DoubleClick
For more information about DoubleClick cookies, please click here.
IDE This cookie is set by DoubleClick and is used for serving targeted advertisements that are relevant to you across the web. Third-Party Persistent
Test_cookie This cookie is set by DoubleClick and is used for serving targeted advertisements that are relevant to you across the web. Third-Party Persistent
Bing Ads
For more information about Bing Ads cookies, please click here.
MUID This is Microsoft User Identifier tracking cookie used by Bing Ads. Third-Party Persistent
_uetsid This Bing cookie is used to determine what ads should be shown that may be relevant to the end user perusing the site. First-Party Persistent
SRCHUID This cookie is an analytics service that connects data from the Bing advertising network with actions performed on the website. Third-Party Persistent
SRCHD This cookie is an analytics service that connects data from the Bing advertising network with actions performed on the website. Third-Party Persistent
SRCHHPGUSR This cookie is an analytics service that connects data from the Bing advertising network with actions performed on the website. Third-Party Persistent
SRCHUSR This cookie is an analytics service that connects data from the Bing advertising network with actions performed on the website. Third-Party Persistent
Facebook Custom Audience
Facebook Impressions For more information about Facebook cookies, please click here.
_fbp This Facebook cookie is used to distinguish and keep track of your unique users. First-Party Persistent
fr This Facebook cookie is used to deliver, measure and improve the relevancy of ads. Third-Party Persistent
ATN This Facebook cookie is set for advertising purposes. Third-Party Persistent
Google
For more information about Google cookies, please click here.
NID This Google cookie is used to help optimize ads on Google properties, like Google Search. Third-Party Persistent
__Secure_3PSIDCC This Google cookie is used to build groups of users to target advertising. Third-Party Persistent
__Secure-3PAPISID This Google cookie is used to build groups of users to target advertising. Third-Party Persistent
__Secure-3PSID This Google cookie is used to build groups of users to target advertising. Third-Party Persistent
SIDCC This Google cookie is used as security measure to protect users data from unauthorised access. Third-Party Persistent
SSID This Google cookie stores the preferences and other information of the user. Third-Party Persistent
HSID This Google cookie contains digitally signed and encrypted records of a user’s Google Account ID and most recent sign-in time. The combination with SID cookie allows to block many types of attack, such as attempts to steal the content of forms submitted in Google services. Third-Party Persistent
SID This Google cookie contains digitally signed and encrypted records of a user’s Google Account ID and most recent sign-in time. The combination with HSID cookie allows to block many types of attack, such as attempts to steal the content of forms submitted in Google services. Third-Party Persistent
APISID This Google cookie is used to personalize ads on websites based on recent searches and interactions. Third-Party Persistent
SAPISID This Google cookie is used to collect visitor information for videos hosted by YouTube. Third-Party Persistent
1P_JAR This Google cookie is used to display personalized advertisements on Google sites, based on recent searches and previous interactions. Third-Party Persistent
OTZ This cookie is used by Google Analytics to provide an aggregate analysis of website visitors. Third-Party Persistent
LinkedIn
For more information about LinkedIn cookies, please click here.
UserMatchHistory Cookie is used for LinkedIn Ads ID syncing. Third-Party Persistent
lissc This cookie is set by LinkedIn and is used to ensure there is correct SameSite attribute for all cookies in that browser. Third-Party Persistent
lang This cookie is set by LinkedIn and is used to remember a user's language setting. Third-Party Session
lidc This cookie is set by LinkedIn and is used to optimize data center selection. Third-Party Persistent
bscookie This cookie is set by LinkedIn and is used for saving the state of 2FA of a logged in user. Third-Party Persistent
bcookie This Browser Identifier cookie is set by LinkedIn and is used to uniquely identify devices accessing LinkedIn to detect abuse on the platform. Third-Party Persistent
AnalyticsSyncHistory This cookie is used to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries. Third-Party Persistent
YouTube
For more information about YouTube cookies, please click here.
VISITOR_INFO1_LIVE This cookie is set by YouTube and is used as a unique identifier to track viewing of videos. Third-Party Persistent
GPS This cookie is set by YouTube and is used to store location data. Third-Party Persistent
YSC This cookie is set by YouTube and is used to register a unique ID to keep statistics of what videos from YouTube the user has seen. Third-Party Session
CONSENT This cookie is set by Youtube for marketing purposes. Third-Party Persistent
Google Analytics
For more information about Google cookies, please click here.
_gat_xxxxxxxxxxxxxxxxxxxxxxxxxx This Google Analytics cookie is used to throttle request rate. First-Party Persistent
Google Tag Manager
For more information about Google cookies, please click here.
_uetvid This Google Tag Manager cookie is used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. First-Party Persistent
_gcl_au This cookie is set by Google Tag Manager to store and track conversions. First-Party Persistent
Twitter
For more information about Twitter cookies, please click here.
personalization_id This cookie is set due to Twitter integration and sharing capabilities for the social media. Third-Party Persistent
Disqus
For more information about Disqus cookies, please click here.
vglnk.PartnerRfsh.p This cookie is set by Disqus and is used to collect data from various website in order to present more relevant advertisement. Third-Party Persistent
vglnk.Agent.p This cookie is set by Disqus and is used to collect data from various website in order to present more relevant advertisement. Third-Party Persistent
Google Analytics
For more information about Google cookies, please click here.
_gat_xxxxxxxxxxxxxxxxxxxxxxxxxx This Google Analytics cookie is set for marketing purposes. First-Party Persistent
Adroll
For more information about Adroll cookies, please click here.
_adroll This cookie registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. Third-Party Persistent
__adroll_shared This cookie collects data on the user across websites. This data is used to make advertisements more relevant. Third-Party Persistent
__adroll_fpc This cookie is used to identify the visitor across visits and devices. This allows the website to present the visitor with relevant advertisements. Third-Party Persistent

4. What are your choices regarding cookies

4.1. If you would like to opt out of cookies on the MailerLite website, you can change your preferences in the cookie settings center, which is available here:

4.2. If you would like to delete cookies or instruct your web browser to delete or refuse cookies, you could visit the help pages of your web browser. Please note, if you delete cookies or refuse to accept them, you might not be able to use all of the features that we offer, store your preferences and our website pages might not display properly. Therefore, it is recommended that you do not disable cookies. You can learn more about cookies:

4.3. All of the major browsers offer tips and guidance for managing the cookies that are available on your browser. For your convenience, we have provided links to the cookie management page for the most popular web browsers:

5. Changes

MailerLite reserves the right to change this Cookie Policy at any time and if we decide to change it, we will post these changes on this page. All changes are effective immediately upon posting and we suggest that you check this Cookie Policy periodically.

6. Contacting MailerLite

If you have any questions about our Cookie Policy, please contact us any time via email: legal@mailerlite.com.