Cookie Policy

This Cookie Policy applies to your use of MailerLite’s ("us", "we", or "our") website www.mailerlite.com and “Services” (any product or service provided by MailerLite pursuant to our Terms of Use), and explains what cookies are, how we use cookies, how third-parties that we may partner with may use cookies, your choices regarding cookies and further information about cookies.

By continuing to browse or use our Services, you agree that we can store and access cookies and other tracking technologies as described in this Cookie Policy.


1. What are cookies

Cookies are tiny pieces of text that are placed on your device when you visit a website meant to improve your experience. A cookie file is stored in your web browser and allows us or a third-party to recognise you on further visits, or to authorise other designated websites to recognise you for a particular purpose, such as to make your next visit easier or the Service more useful to you.


2. How and why MailerLite uses cookies

2.1. When you use our website and the Services, we may place a number of cookie files in your web browser.

2.2. We use cookies for a variety of reasons. The main purposes are: to let our website and Services operate, to enable certain functions of the Service, to identify you and your interests, to remember your preferences, to ensure that everyone who uses our website or Services has the best possible experience, to track the interests of our website visitors. Also, in connection with use of Services, our “Customers” (people or entities that are registered with MailerLite to use the Services) can employ cookies and other tracking technologies, which allow them to track their subscribers.

2.3. Third-parties may serve cookies through our website and Services to provide analytics, to store your preferences and personalize your experience, to enable delivery of advertisements, including behavioral advertising and other types. The cookies set by a third-party may change from time to time and we have no control over these cookies.

2.4. We may use cookies and other tracking technologies to collect “Personal Data” (any information relating to an identified or identifiable natural person), for more information about how we process your Personal Data, please review our Privacy Policy.

2.5. The data collected by our website and / or through Cookies that may be placed on your computer will not be kept for longer than is necessary to fulfil the purposes mentioned above.

2.6. Do Not Track (DNT) is a web browser setting that requests that a web application disable its tracking of an individual user. Some web browsers include the ability to transmit these signals. Since there is no universally-agreed upon standard for what a company should do when it detects a DNT signal, MailerLite doesn’t currently process or respond to DNT signals.


3. What types and categories of cookies do we use

3.1. Types:

  • “First-party” cookies are cookies that belong to MailerLite and that MailerLite places on your device.
  • “Third-party” cookies are cookies that another party places on your device through our website.
  • “Session” cookies are deleted from your device when you close your web browser;
  • “Persistent” cookies will remain stored on your device until deleted or until they reach their expiration date.

3.2. Categories:

(a) Strictly necessary cookies. These cookies are crucial to a website, they are necessary to provide you with Services available through our website and to use some of its features, such as access to secure areas, login-related cookies, which we use when you are logged in so that we can remember this fact. This prevents you from having to log in every single time you visit a new page. You can refuse or delete these cookies, but in this case, our website page might not function properly.


HostnameCookiesDescriptionPartyDuration
MailerLitePHPSESSIDPHP session cookie associated with embedded content from this domain.First-PartySession
__cfduidThis CloudFlare cookie is set by MailerLite and is used to speed up page load times. According to CloudFlare it is used to override any security restrictions based on the IP address the visitor is coming from. It does not contain any user identification information.First-PartyPersistent
connect.sidThis cookie is set by MailerLite and is used to show the user the ideal sizes on the website.First-PartyPersistent
XSRF-TOKENThis cookie is set by MailerLite to help with site security in preventing Cross-Site Request Forgery attacks.First-PartyPersistent
6bdfac53cbfb648b7ebe7a1fe1b93f4dThis cookie is set by MailerLite and it blocks fake leads and fraud sign-ups.First-PartyPersistent
ml-traffic-sourceThis cookie is set by MailerLite and it helps to set the cookies for the visitors of the website.First-PartyPersistent
mailerlite:renew:tokenThis cookie is set by MailerLite and is used for the authorization process.First-PartyPersistent
qkpdvawautThis cookie is used for MailerLite's affiliate program.First-PartyPersistent
OneTrust
For more information about OneTrust cookies, please click here.
OptanonConsentThis cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category.First-PartyPersistent
OptanonAlertBoxClosedThis cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down.First-PartyPersistent
Amazon Web Services
For more information about Amazon Web Services cookies, please click here.
AWSELBAWS Load Balancing Cookie which is used to map the session to the instance.Third-PartySession
AWSELBCORSElastic Load Balancing creates a cookie that is used to map the session to the instance.Third-PartySession
Cloudflare
For more information about Cloudflare cookies, please click here.
__cfduidCookie associated with sites using CloudFlare, used to speed up page load times. According to CloudFlare it is used to override any security restrictions based on the IP address the visitor is coming from. It does not contain any user identification information.First-PartyPersistent
Readme
For more information about ReadMe cookies, please click here.
__cfduidThis CloudFlare cookie is set by Readme and is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information.Third-PartyPersistent
Google Tag Manager
For more information about Google cookies, please click here.
_dc_gtm_UA-xxxxxxxxThis cookie is associated with sites using Google Tag Manager to load other scripts and code into a page. The end of the name is a unique number which is also an identifier for an associated Google Analytics account.First-PartyPersistent


(b) Functionality cookies. These cookies are used to improve the performance and functionality of our websites, allow to remember the choices you make, to provide enhanced and more personal features. Functionality cookies will not track your activity on other websites. These cookies are not strictly necessary, however, without them, certain services may be unavailable.


HostnameCookiesDescriptionPartyDuration
MailerLitemailerlite:webform:shown:This cookie is set by MailerLite and is used to determine if website visitor has seen pop-up or not, and when to show the pop-up again regarding your behavior settings.First-PartyPersistent
laravel_sessionThis cookie is set by MailerLite and is used to identify a session instance for the user.First-PartyPersistent
HotJar
For more information about HotJar cookies, please click here.
_hjAbsoluteSessionInProgressThis HotJar cookie is used to detect the first pageview session of a user. This is a True/False flag set by the cookie.First-PartyPersistent
_hjIncludedInPageviewSampleThis cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's daily session limit.First-Party / Third-PartyPersistent
_hjIncludedInSessionSampleThis cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's daily session limit.First-Party / Third-PartyPersistent
_hjFirstSeenThis HotJar cookie is used to determine if the visitor has visited the website before, or if it is a new visitor on the website.First-PartyPersistent
_hjTLDTestWhen the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed.First-PartySession
_hjidThis HotJar cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.First-PartyPersistent
Vimeo
For more information about Vimeo cookies, please click here.
vuidThis cookie is set by Vimeo and is used to assign a Vimeo Analytics unique id.Third-PartyPersistent
Zapier
For more information about Zapier cookies, please click here.
zapforeversessionThis cookie is set by Zapier and is used to show user preferences in embedded Zap-Catalogues.Third-PartyPersistent
ex543This cookie is set by Zapier and is used for its functionality.Third-PartyPersistent
zapidentityThis cookie is set by Zapier and is used to show user preferences in embedded Zap-Catalogues.Third-PartyPersistent
zapsessionThis cookie is set by Zapier and is used for session management.Third-PartyPersistent


(c) Performance (analytical) cookies. These cookies help improve the way a website and Service work. They may measure usage of our website, track things, such as how long you spend on the site and the pages that you visit. For example, performance (analytical) cookies may show the most frequently visited pages, help to record any difficulties with a website and show whether advertising on a website is effective or not. Performance (analytical) cookies do not collect Personal Data and all the information that is collected by these cookies is aggregated and anonymous.


HostnameCookiesDescriptionPartyDuration
MailerLiteajs%3AcookiesThis cookie collects data on visitors. This information is used to assign visitors into segments, making website advertisement more efficient.First-PartyPersistent
ajs%3AtestThis cookie collects data on visitors. This information is used to assign visitors into segments, making website advertisement more efficient.First-PartyPersistent
Google Analytics
For more information about Google cookies, please click here.
_gaThis cookie name is associated with Google Analytics and is used to distinguish users.First-PartyPersistent
_gidThis cookie name is associated with Google Analytics and is used to distinguish users.First-PartyPersistent
_gatThis cookie name is associated with Google Analytics and it is used to throttle the request rate - limiting the collection of data on high traffic sites.First-PartyPersistent
Google
For more information about Google cookies, please click here.
_gclxxxxThis cookie is Google conversion tracking cookie and it allows us to count visits and traffic sources, so we can measure and improve the performance of our site.First-PartyPersistent
New Relic
For more information about New Relic cookies, please click here.
JSESSIONIDThis cookie is set by New Relic and is used to store a session identifier so that New Relic can monitor session counts for an application.Third-PartySession
Bing Ads
For more information about Bing Ads cookies, please click here.
MRThis cookie is used to measure the use of the website for analytics purposes.Third-PartyPersistent


(d) Advertising (targeting) cookies. These cookies are used to deliver adverts which are more relevant to you and your interests while also limiting the number of times you see the same advert on a website. These cookies record your visit to the website, the pages you have visited and the links you have followed. We may also share this information with third-parties for this purpose. Several partners advertise on our behalf and affiliate-tracking cookies simply allow us to see if our Customers have come to the website through one of our partner sites so that we can credit them appropriately, and where applicable, allow our affiliate partners to provide any bonus that they may provide you for making a purchase.


HostnameCookiesDescriptionPartyDuration
MailerLite__tld__This cookie is used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.First-PartySession
DoubleClick
For more information about DoubleClick cookies, please click here.
IDEThis cookie is set by DoubleClick and is used for serving targeted advertisements that are relevant to you across the web.Third-PartyPersistent
Test_cookieThis cookie is set by DoubleClick and is used for serving targeted advertisements that are relevant to you across the web.Third-PartyPersistent
Bing Ads
For more information about Bing Ads cookies, please click here.
MUIDThis is Microsoft User Identifier tracking cookie used by Bing Ads.Third-PartyPersistent
_uetsidThis Bing cookie is used to determine what ads should be shown that may be relevant to the end user perusing the site.First-PartyPersistent
Facebook Custom Audience
Facebook Impressions For more information about Facebook cookies, please click here.
_fbpThis Facebook cookie is used to distinguish and keep track of your unique users.First-PartyPersistent
frThis Facebook cookie is used to deliver, measure and improve the relevancy of ads.Third-PartyPersistent
Google
For more information about Google cookies, please click here.
NIDThis Google cookie is used to help optimize ads on Google properties, like Google Search.Third-PartyPersistent
LinkedIn
For more information about LinkedIn cookies, please click here.
UserMatchHistoryCookie is used for LinkedIn Ads ID syncing.Third-PartyPersistent
lisscThis cookie is set by LinkedIn and is used to ensure there is correct SameSite attribute for all cookies in that browser.Third-PartyPersistent
langThis cookie is set by LinkedIn and is used to remember a user's language setting.Third-PartySession
lidcThis cookie is set by LinkedIn and is used to optimize data center selection.Third-PartyPersistent
bscookieThis cookie is set by LinkedIn and is used for saving the state of 2FA of a logged in user.Third-PartyPersistent
bcookieThis Browser Identifier cookie is set by LinkedIn and is used to uniquely identify devices accessing LinkedIn to detect abuse on the platform.Third-PartyPersistent
YouTube
For more information about YouTube cookies, please click here.
VISITOR_INFO1_LIVEThis cookie is set by YouTube and is used as a unique identifier to track viewing of videos.Third-PartyPersistent
GPSThis cookie is set by YouTube and is used to store location data.Third-PartyPersistent
YSCThis cookie is set by YouTube and is used to register a unique ID to keep statistics of what videos from YouTube the user has seen.Third-PartySession
Google Analytics
For more information about Google cookies, please click here.
_gat_xxxxxxxxxxxxxxxxxxxxxxxxxxThis Google Analytics cookie is used to throttle request rate.First-PartyPersistent
Google Tag Manager
For more information about Google cookies, please click here.
_uetvidThis Google Tag Manager cookie is used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.First-PartyPersistent
Twitter
For more information about Twitter cookies, please click here.
personalization_idThis cookie is set due to Twitter integration and sharing capabilities for the social media.Third-PartyPersistent
Disqus
For more information about Disqus cookies, please click here.
vglnk.PartnerRfsh.pThis cookie is set by Disqus and is used to collect data from various website in order to present more relevant advertisement.Third-PartyPersistent
vglnk.Agent.pThis cookie is set by Disqus and is used to collect data from various website in order to present more relevant advertisement.Third-PartyPersistent


4. What are your choices regarding cookies

4.1. If you would like to opt out of cookies on the MailerLite Academy website, you can change your preferences in the cookie settings center, which is available here:

Cookie settings

4.2. If you would like to delete cookies or instruct your web browser to delete or refuse cookies, you could visit the help pages of your web browser. Please note, if you delete cookies or refuse to accept them, you might not be able to use all of the features that we offer, store your preferences and our website pages might not display properly. Therefore, it is recommended that you do not disable cookies. You can learn more about cookies:

4.3. All of the major browsers offer tips and guidance for managing the cookies that are available on your browser. For your convenience, we have provided links to the cookie management page for the most popular web browsers:


5. Changes

MailerLite reserves the right to change this Cookie Policy at any time and if we decide to change it, we will post these changes on this page. All changes are effective immediately upon posting and we suggest that you check this Cookie Policy periodically.


6. Contacting MailerLite

If you have any questions about our Cookie Policy, please contact us any time via email: legal@mailerlite.com.