Want to educate your customers by offering them an email series containing a course or training? Excellent idea! With an automated workflow, you can be the teacher at any given time and date, as your virtual classes will be sent out automatically.
This automation workflow is triggered when a new subscriber signs up for your course or training. By doing this via a specific signup form, the subscriber automatically joins a group. After that, the fun begins with a confirmation slash welcome-to-the-course email.
*Note: You can also use the trigger When subscriber completes a form. The difference is that it applies to any form in your MailerLite account, so you don’t need to worry about what group is assigned to the form.
This works well if you have a form for a specific interest group or the form allows subscribers to self-select several groups. Since forms can have more than 1 interest group, you can target several groups at once and send them the same content offer email automatically.