To create a Net Promoter Score survey, you can use our powerful survey block. Drag it to the right place, choose the NPS template and edit the rules. You can also add an outro template to thank subscribers for their participation after they’ve completed the survey.
This automation workflow is triggered when a subscriber clicks a score and a custom field is updated. Based on what scoring they gave, you can send a personalized follow-up email.
For one of our NPS survey emails, we categorized the MailerLite subscribers into 3 groups: Detractors, Passives and Promoters.
The Promoters received a follow-up email that asked them to leave an online review
The Passives were encouraged to share their email marketing challenges with us
The Detractors were contacted by our customer success manager, so we could see why they weren’t happy with our software
How do I build this workflow?
Create a new email and drag the survey block in there, or pick an email template from the gallery that already has the NPS survey included
In the editor, click on the survey block and click the edit icon (pen)
From the dropdown menu, click Net Promoter Score and edit the text fields, if needed.
If you want to display a message after the customer clicks on a score, you can select Add a question template and choose Outro from the dropdown menu. Click on the edit icon to edit the text
Now set the rules. Click the tab Rules, select the question and create a rule for each score (from 1-10)
The rule should be: “Question” - “Is answered with a specific answer” - “1” - “Update custom field”. Then create a new custom field and give it a name, e.g. NPS
Repeat this process for each of the scored, so 1-10. Then save the email
Go to your dashboard, navigate to the Automation tab and Create a new workflow
Give your workflow a name, for example: “NPS Detractors”
Select the trigger Updated field, then NPS, then Is one of and then 1,2,3,4,5,6 (= the Detractors group)
Add a delay in the workflow if you want to wait with sending the follow-up email
Click the plus again and add a new email, then design the email with a message specifically for the subscribers that scored 1 to 6 (e.g. a message from customer support asking if they need any help)
Save the workflow and repeat the process for the remaining 2 groups