You present your company a certain way, but is that how customers also perceive your brand? If you want to get more insights into what people think about your company, just ask! Our in-email Net Promoter Score survey is a great way to quickly collect feedback from existing subscribers.
The Net Promoter Score measures customer loyalty by asking subscribers how likely they are to recommend your brand to friends or colleagues. The scale goes from 1-10. People scoring up to 6 are likely to Detractors, or unhappy customers that are likely to churn in the next 3 months. People rating a 7 or 8 are Passives and are more indifferent towards your brand. The people giving out a 9 or 10 are called Promoters and will cheer for your business!
The NPS score ranges from -100 to +100. Your NPS is calculated by subtracting the percentage of respondents who are Detractors from the percentage who are Promoters.
To create a Net Promoter Score survey, you can use our powerful survey block. Drag it to the right place, choose the NPS template and edit the rules. You can also add an outro template to thank subscribers for their participation after they’ve completed the survey.
This automation workflow is triggered when a subscriber clicks a score and a custom field is updated. Based on what scoring they gave, you can send a personalized follow-up email.
For one of our NPS survey emails, we categorized the MailerLite subscribers into 3 groups: Detractors, Passives and Promoters.