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Automation templates

Purchased specific product workflow

E-commerce integrations

MailerLite accounts integrated with Shopify, WooCommerce, BigCommerce or PrestaShop can use this template to add your customers to a specific group after buying a particular product. You can also send them a feedback email encouraging them to share comments about your product.

Browse the rest of our template gallery for more pre-built workflows, newsletters and landing pages, or sign up for MailerLite and try them all out today!
Purchased specific product workflow


This workflow template uses an e-commerce trigger. E-commerce triggers are exclusively available on accounts that are integrated with Shopify, WooCommerce, BigCommerce or PrestaShop.

How do I use this template?

  1. Go to the Automation page and click New automation

  2. Select the Abandoned cart template

  3. Select a shop for the Purchases specific product e-commerce trigger and then choose the specific product

  4. Click the Action step and select a group (e.g. White Cap) for the Copy to group action

  5. Then click the next Email step to design a thank you email

  6. Use the following Email step to ask for feedback about the product

  7. Below you’ll see a Condition step set to Workflow activity, Email #2, had a specific link clicked

  8. On the Yes path, add an Email step to send thanks for any feedback shared (you can leave the No path blank)

  9. Click the next Action and set it to update a custom field (e.g. feedback shared) with the value: Yes

  10. Save the step and turn ON your workflow

This is just one great example of how you can use this template. You can edit this template as much as you want to make it work for you. The sky is the limit!

Note: You can only use this template when you have an ecommerce store connected to your account.