I don’t know about you, but I currently have 12,223 unread emails in my inbox staring at me. I lost hope in reaching an inbox with zero unread emails a long time ago.
Yet there are a couple of newsletters I subscribe to that I never lose sight of, even amidst all the chaos. I always drag them into the primary tab, forward them to my friends and quote them in my blog posts.
These are my top 3 newsletters recommendations:
Curious to know about some other newsletter recommendations? Let’s see what newsletters the rest of the team is subscribed to...
With so many cool and informative newsletters floating around the Internet, I wondered what newsletter subscriptions our MailerLite team can’t do without. Their answers gave me a lot of new inspiration for future newsletters, and I hope sharing them will do the same for you!
What makes these newsletter recommendations great? Why do they pop into our minds directly when asked about our favorite things to read?
The main thing that all of them have in common is that they provide value, express their personality and represent uniqueness. These companies researched their target group, found out what it is their subscribers love to read and came up with a concept that fits those wishes.
While creating their concept, they made sure to stick to their unique personality. Take Hustle, this company sends out culture and tech articles to millennials. Nothing outstanding per se, but their conversational tone makes their readers feel like it’s their friend sending them article recommendations. Their tone of voice is bold, authentic and exactly the reason why their newsletter works so well. They’re not trying to please everyone, but focus on a specific niche and adapt their brand to these people.
Or let’s look at Hello Baby. As new parents, there’s a ton of questions that run through your mind every day. With articles like “How to choose a stroller” or “This is what you can expect when you’re 10 weeks pregnant,” Hello Baby offers useful knowledge and make life easier for their readers.
Same goes for the marketing newsletters our team loves so much, like MarTech Today. We want to be in the know, but we don’t have time to constantly browse the web looking for the latest trends. That’s why we subscribe, and while we are busy with our daily to-dos, we know that all the important trends will find a way to our inbox. Easy and free of charge!
For your branding, take a look at Bulletproof. This company sells high-performance food, drinks, and supplements, but don't expect product-packed newsletters. Instead, they worked out their personas, dissected what their lives look like and address much wider topics as a result. Living your best life doesn’t only mean eating the right food, it also means productivity hacks, sleep improvement tips and mental health.
If you want to create newsletters that subscribers love, it’s important to mix value with a strong personality and a voice that represents your uniqueness. Find out what your readers want to read (use our survey blocks!) and put exactly that information in your newsletter. Then, deliver the content in a way that it feels like they received it from a friend. Personal and valuable!
So, now that you know what newsletters make our hearts tick a little faster, we’d love to know your favorite newsletters. Please share in the comments!
I’m Ilma, COO at MailerLite. I love seeing our customers succeed. When they win, we win (like being named one of the top 5 fastest growing SaaS companies). Email is my passion, although I took a rather unusual path. Before MailerLite, I worked in finance and art, which turned out to be the perfect mix for marketing.