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The best Black Friday software deals to grow your business for less

· 20 min read · Email marketing · Nov 16, 2023
The MailerLite People & Culture team

Black Friday isn’t just for consumers! Businesses can also save a ton of cash by stocking up on software deals at this time of year. And unlike a hastily bought pair of shoes that barely fit, buying SaaS tools is a sound investment that you’ll value for the long term.

To help you find products worth splashing out on, we’ve gathered a list of the best Cyber Monday and Black Friday software deals from around the web. Each offers big discounts on the tool’s regular price. 

First up, we’ve got a Black Friday SaaS deal so hot there’d be fighting in the aisles if it wasn’t sold exclusively online. 👇

MailerLite Black Friday offer banner
Source: MailerLite

MailerLite is a top email marketing tool that helps creators and small businesses attract more customers, earn more revenue, and grow their businesses. Our tool comes with everything you need to promote your brand online. You can send beautiful emails with our campaign builder, streamline your marketing and send targeted messages with automation, grow your email list with landing pages, forms, and pop-ups, increase your online presence with our website builder, and generate more sales with e-commerce and Stripe integrations.  

  • Create beautiful emails people can’t wait to receive with our intuitive Drag & drop builder with AI writing included

  • Automate marketing and sales with a powerful workflow builder that’s super easy to use

  • Boost your revenue with product boxes, sales-focused email automation and order tracking with e-commerce and Stripe integration 

Offer: Free and new users can get 90% off the first month of a paid monthly plan, or 33% off an annual advanced plan. Existing paid users can get 33% off the annual advanced plan.

Offer validity: November 16 to December 7

Find out more

Banner promoting MailerLite and Google Workspace collaboration
Source: MailerLite

Google Workspace is a suite of Google tools including Gmail, Drive, Docs, and Calendar that helps teams collaborate online. Users can also create email addresses that use their company domain for all team members. Google is offering all MailerLite Advanced plan customers 20% off a Google Workspace Business Standard plan for Black Friday, an increase on the 15% discount that is on offer during the rest of the year. 

  • Create email addresses using your business domain

  • Host and record video meetings with up to 150 participants

  • Enjoy 2 TB of cloud storage per user

Offer: MailerLite Advanced plan customers can get 20% off a Google Workspace Business Standard plan

Offer validity: November 13 to November 27

Find out more

Brand24 homepage
Source: Brand24

Brand24 is a social listening tool driven by AI. It’s one of the best software tools to monitor online conversations about brands, products, and competitors for businesses of all sizes. The tool offers customer insights, community engagement, sales lead identification, influencer research, and competition monitoring. 

  • Monitor mentions across social media, blogs, news, reviews, videos and more

  • Analyze the sentiment of discussions and segment mentions

  • Use the data to create reports

Offer: 50% off any premium plan for 3 months

Offer validity: November 20 to November 27

Find out more

HelpCrunch software Black Friday deal
Source: HelpCrunch

HelpCrunch is an AI-powered platform for building customer relationships. The software offers tools for customer service automation including live chat, chatbots, a knowledge base, and a shared inbox which unifies all communication channels in one place.

  • Communicate with customers via a multichannel chat widget

  • Enable customers to get help independently with a knowledge base

  • Access AI tools to help with writing articles

Offer: Get 30% off your first payment on top of existing annual discounts with promo code: BFCM2023

Offer validity: Open until November 27

Find out more

Plerdy saas Black Friday deal
Source: Plerdy

Plerdy is an all-in-one website analysis tool designed for Conversion Rate Optimization (CRO) and Search Engine Optimization (SEO). It allows businesses to track, analyze, and convert visitors into buyers with AI assistance. Features include UX analytics, e-commerce insights, AI-powered reports, and heatmap capabilities. Setup is easy thanks to the WordPress plugin for websites or the Shopify app for online stores.

  • See how visitors interact with your website content with the website heatmap tool 

  • Identify UX flaws and understand user behavior with session reply features

  • Test different versions of a website page with the A/B testing tool

Offer: Get 50% off annual plans using the deal promo code: plerdyBF2023

Offer validity: November 24 to December 1 

Find out more Black Friday banner
Source: is a no-code platform for reporting and analytics. It allows users to automate data flows from 70+ apps, transform their data, and export it on a chosen schedule to spreadsheets and business intelligence tools. also supports numerous integrations with various apps—from ad platforms to CRMs.

  • Import data from 50+ apps including Google Analytics and Ads

  • Built custom reports to analyze the data

  • Intuitive UI means you don’t need to be a data engineer to use the tool

Offer: 30% off all pricing plans for new users. Use the coupon code “BFCM23” to get a one-time discount

Offer validity: November 1 to November 30

Find out more

Userguiding homepage
Source: UserGuiding

UserGuiding is a no-code user onboarding platform that helps startups increase product adoption and reduce churn with interactive walkthroughs. As the tool is no-code, anyone in your team can create pro onboarding experiences. Use it for product onboarding, introducing new features, or simplifying roadblocks to using your product.

  • Build in-app product tours to help onboard new users

  • Add user-friendly checklists to highlight the customer’s next steps

  • Measure the onboarding experience with analytics and surveys

Offer: 50% off all yearly plans with the discount code: BLACKFRIDAY23

Offer validity: November 10 to December 18

Find out more

Dorik Black Friday offer
Source: Dorik

Dorik is a no-code and AI website builder that makes it easy for anyone to create a beautiful website in minutes, without any design or coding experience. Users can easily make their desired website with its 80+ free unique templates, 250+ stunning UI blocks, and 20+ elements.

  • Build websites without using code with templates and a drag & drop builder

  • Access 250+ pre-designed design blocks

  • Create membership sites with content paywalls

Offer: Get 30% off all paid plans

Offer validity: November 14 to December 9

Find out more

Landingi saas Black Friday deal
Source: Landingi

Landingi is the no-code landing page platform for data-driven marketers. The tool lets you design, publish, and optimize digital marketing assets like landing pages, pop-ups, or one-pagers. It also tracks micro-conversions for better conversion rates and has plenty of templates to help you start.

  • Drag-and-drop landing page builder

  • Track landing page events such as scroll depth with the built-in tracking tool

  • Integrate with 170+ tools, including MailerLite

Offer: Landingi is offering a discount on its annual plans as well as $147 in bonus add-ons.

  • Get $50 off a Lite plan with $147 bonus in add-ons

  • Get $100 off a Professional plan with $147 bonus in add-ons

  • Get $300 off an Agency plan with $297 bonus in add-ons

Offer validity: November 7 to December 2

Extra info: Log in or sign-up to your Landingi account, activate an annual subscription and the discount will be automatically applied

Find out more

Content studio Black Friday offer graphic
Source: ContentStudio

ContentStudio is a social media management platform that helps businesses manage their social media presence more effectively. It offers a comprehensive suite of features that can help you save time, create better content, and better understand your audience.

  • Plan, create and schedule social media posts in a single platform

  • Save time when writing social copy with AI writing features

  • Understand performance with analytics and reports

Offer: 67% off the Agency Max plan and 30% off all regular plans

Offer validity: November 1 to November 30

Find out more

EngageBay homepage screenshot
Source: EngageBay

EngageBay is a comprehensive platform for small to medium-sized businesses, offering marketing, sales, and customer support tools. It simplifies customer interaction management by combining CRM, marketing automation, and helpdesk functionalities in one unified platform.

  • Track all customer details and automate marketing and sales with the CRM tool

  • Resolve customer queries with helpdesk software

  • Speak with customers in real-time with live chat software

Offer: Get 40% off lifetime on all first-time purchases across all plans

Offer validity: November 14 to November 30

Find out more

Firewards homepage screenshot
Source: Firewards

Firewards is a tool that lets you launch a simple yet effective referral program for your subscribers. It allows you to incentivize subscribers to refer their friends by offering rewards. You can track each referral and send out rewards once they reach referral tiers.

  • Integrate with major newsletter providers including MailerLite

  • Easily define rewards and add the referral status to every email

  • Create customizable share pages

Offer: Get 35% off all plans for the first 12 months with the coupon code MAILERLITE35

Offer validity: November 16 to December 16

Find out more

NiceJob BlackFriday offer banner
Source: NiceJob

NiceJob simplifies the process of garnering reviews, referrals, and sales, essentially putting your reputation marketing on autopilot.

  • Generate customer reviews on autopilot

  • Grow your customer base with automated referral invites

  • Increase sales with social proof widgets for your website

Offer: Get 50% off your first 2 months of any plan

Offer validity: November 16 to December 1

Find out more

Screenshot of the GrowSurf homepage
Source: GrowSurf

Build your referral program without the dev time. GrowSurf is referral program software that helps marketing, product, and engineering teams launch a customer referral program in days, not weeks.

  • Automatically create links for each user

  • Automate reward fulfillment

  • Integrate with top tools including MailerLite

Offer: Get $200 off your first month with the coupon code mlbf2023

Offer validity: November 16 to November 30

Find out more

Cloudways Black Friday offer page
Source: Cloudways

Cloudways is a managed cloud-hosting platform known for its lightning-fast speeds, with a choice between DigitalOcean, Google Cloud Platform, and AWS as your preferred provider.

  • Boost website performance with a built-in advanced cache and CDN

  • Access support engineers with a 90-second average response time

  • Get 24/7 server monitoring

Offer: Get 40% off for 4 months on all plans with 40 free migrations

Offer validity: November 14 to December 1

Find out more

LearnWorlds BlackFriday offer
Source: LearnWorlds

LearnWorlds is a user-friendly e-learning platform packed with powerful features for creating engaging learning experiences. Comprehensive and highly flexible, LearnWorlds empowers edupreneurs to sell and promote online courses and enables companies to train employees and educate customers.

  • Build a website for your course with 100's of templates

  • Sell courses, bundles and memberships plus offer upsell and cross-sell promotions

  • Integrate with your favorite tools, including MailerLite

Offer: Enjoy up to 39% off the monthly list price for a whole year! Early birds get the biggest discount

Offer validity: October 23 to November 27

Find out more

Beagle security Black Friday offer
Source: Beagle Security

Beagle Security is an automated AI penetration testing platform (DAST) that helps you identify vulnerabilities in your web applications, APIs & GraphQL endpoints and remediate them with actionable insights before hackers harm you in any manner.

  • Discover vulnerabilities with automated testing

  • Make fixes with contextual reports

  • Go from setup to running tests in minutes

Offer: 30% off all annual plans for the 1st year with the code BFCM2023

Offer validity: November 24 to November 27

Find out more

Stripo Black Friday offer banner
Source: Stripo

Stripo is a comprehensive email design platform trusted by over 1,000,000 users worldwide. It equips you with all the necessary tools to create emails of any complexity, including interactive, real-time, and AMP content.

  • Design emails with a drag and drop editor

  • Export the designs to any email service provider

  • Access 1,400+ free templates

Offer: Get 50% off annual Medium and Pro plans with the code BFSTRIPOYRzlXS

Offer validity: November 23 to November 28

Find out more

Astra theme Black Friday banner
Source: Astra

Astra is the most popular premium WordPress theme in the world with over 2.5 million users. It makes building a pro-quality website simple with its ever-growing library of pre-built starter templates created with your favorite page builders.

  • Access hundreds of pre-built website templates

  • Lightweight theme built for speed

  • A large array of customization options to create a site that meets your needs

Offer: Get up to 50% off all Astra premium plans

Offer validity: Until November 30

Find out more

Crocoblock Black Friday banner
Source: Crocoblock

Crocoblock offers JetPlugins designed for WordPress enthusiasts, simplifying dynamic site creation without extensive coding. Craft custom post types, set up taxonomies, establish relationships, design forms, and create dynamic page templates with diverse widgets.

  • Choose from over 60 ready-to-use templates

  • Build WordPress websites with No-Code

  • Access e-commerce features

Offer: Get 40% off all subscriptions

Offer validity: November 20 to November 30

Find out more

Weblium Black Friday banner
Source: Weblium

Weblium is a website builder to turn your ideas and conceptions into a ready-to-use functional site. With the assistance of our builder, you can create different types of websites and edit them at any time, adding more content.

  • Access ready-to-use templates

  • Create an online store

  • Get help from a 24/7 support team

Offer: 30% off the annual Pro plan

Offer validity: November 21 to November 30

Find out more

Remember, these Black Friday offers won’t be around forever. Keep an eye on the offer validity section and make sure to snap up any deals you’re interested in before the period ends. We also plan to keep adding more of the best Black Friday deals as we find them, so be sure to keep checking this article throughout the season.

Duncan Elder
Duncan Elder
I’m Duncan, a content writer at MailerLite. I love building websites with no-code tools and writing about what I learn. I created my first site in 2011 with Blogger—it’s safe to say that website builders have improved a lot since then!