The Directive forbids submitting fake responses, assessments, recommendations, or “likes” on social media. It also forbids justifying consumer reviews and endorsements, such as only publishing positive reviews and repealing the negative ones.
Traders are responsible for ensuring that the feedback comes from actual customers. Business owners will have limited ability to post a review, so only verified, real customers can do it.
Since positive reviews remain a key for traders to sell their products or services, the best way to get them is to make sure that you are offering excellent products and/ or services. If you continue to tamper with customer reviews, then you may have to pay a fine.
3. The identity of the seller
Consumers must also be informed about whether the person selling the goods or services online is a trader (someone who owns a business) or a non-trader (a regular person selling things, without their own business).
If a customer purchases something online from a non-trader, it is also necessary to specify that they won’t be able to receive the appropriate consumer protection guarantees.
4. Creating price reductions and sales
“-40% off today only!” Have you seen this kind of advertisement recently?