Great, so your domain is authenticated and you’re ready to take it to the next level! You’ve got your passport, but now you need to make sure you pass every security check on your way to the airplane. If all your domains are consistent across your email campaign, then ISPs and spam filters will be giving you a big thumbs up, and you’ll be ready to fly into those inboxes.
Before you begin...
You need to make sure that these three domains are the same:
‘From’ address domain: Your visible sender address domain
Return-path domain: The technical sender’s domain (also known as the ‘bounce address’)
Custom link tracking domain: Your domain for tracking links
Let’s break these down.
‘From’ address domain
This is simply your name and email address. You’ll have to fill this in as a first step when creating your MailerLite account, and it’s the first thing your subscribers will see when receiving an email. This makes it the most important domain! It’s also the primary domain that email providers will use to track your reputation.