Ilma from MailerLite

Ilma3 min readTips & ResourcesJune 1, 2017

9 reasons you should use GIFs in your newsletter

9 reasons you should use GIFs in your newsletter

Animations are everywhere nowadays. It is widely considered to be the best way to attract attention to your brand or to market your product online. Animation and movement allow for content that is interactive, visually engaging, and can hold the user’s attention longer.

Today I want to talk about why and how to use GIFs in your newsletters. There are great newsletter examples for inspiration, and links to a tool of GIF creation.

1. Movement Attracts Attention

Email marketing GIF - animation

Numerous studies show that we are attracted by movement. Movement attracts human attention much faster than still images. That’s why it’s a good idea to grab your customers attention instantly when they open the newsletter.

If they’ll like the GIF they will be more prone to read the whole newsletter.

2. People Watch Them Till the End

Animated gifs in email newsletter

Usually, GIFs are short. People expect that. And that’s why they are more keen to watch it to the end than average video. It doesn’t require dedication and your readers are more likely to remember the message.

3. GIFs Are Really Popular Nowadays

In recent years, GIFs have established themselves as one of the most trendy communication forms on the internet. And people love it. GIFs are used in conversations, as reactions on social media, even in work environments. We sure love to use GIFs in our conversations within the Mailerlite team!

So keep up with the trends and speak to your customers in their own language.

4. Stand Out from the Competition

Despite the popularity of the GIF, not so many marketers employ it in their email marketing. So there is still some space to stand out! So an email with a lovely GIF will have much bigger visibility than its competitors.

5. Show, don’t tell

GIF countdown clock for email newsletters - MailerLite

GIF is really handy when you have lots of products to show. Instead of creating a gallery of pictures you can show everything in one GIF.

It can work wonders when you have to explain a complex product. Movement tells more in a smaller amount of time.

6. Show a short snippet of your video

animated video gif in email

Do you have a video? Use MailerLite video block to use a GIF in your newsletter. Just paste video URL into the editor and an animated image will be created. It’s a great way to show a snippet of your video and attract people to watch more.

7. Most Email Clients Support GIF

Majority of email clients will display your animated GIF properly. Sad exception is only Outlook.

In Outlook the first frame of the GIF will be displayed. So make sure that frame can be meaningful on its own.

8. Use a GIF for the CTA (call-to-action)

cta gif in email newsletters

Do you use GIFs? How does it affect your click-through rates? Share your experience in the comments.

Get more inspiration from newsletter design gallery
Animated Newsletter Examples
Editor’s note: This post was originally published in November, 2013 but has been updated for accuracy and comprehensiveness.
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