We are all human, and humans sometimes make mistakes. From time to time, an email is sent out with an error. While panic is the first natural reaction, it’s important to keep perspective. Mistakes happen and it's how you respond that makes all the difference.
The good news is that you are not alone. Email marketing mistakes can happen to anyone. Even brands like Adidas and Airbnb have experienced email gaffes, from sharing a random cat photo to more serious incidents, such as referring to the Boston Marathon bombings.