You can create targeted cross-sell or upsell automated workflows that build a bond between your brand and your customers while encouraging them to shop again.
What’s the difference between cross-selling and upselling?
Cross-selling is when you sell an additional product or service to your customers. This product or service is usually related to their initial purchase.
Upselling is offering a larger or upgraded version of the product or service they already purchased. This may include access to gated content or additional features or services.
This automation is triggered by the e-commerce trigger: Purchases a specific product. E-commerce triggers are a feature of the free MailerLite plugins for WooCommerce and Shopify.
If you’re not using WooCommerce or Shopify, don’t worry! You can simply use the workflow trigger: When a subscriber joins a group. That way, when any customers are added to that group, they will trigger the workflow. Then you can design an automated email tailored to offer your customers a related product or upgrade.
Finally, elevate your workflow by using a Delay step combined with a Condition step to separate those who engaged with your cross-sell/upsell email in order to send them separate, more relevant follow-up emails.