There are more WordPress plugins than there are cracks in a New York City sidewalk. The only difference is your WordPress plugins should make your life easier, not bring you down (literally).
Sifting through 50,000+ WordPress plugins might seem… overwhelming. But luckily, you won’t have to! We’ve curated a list of the 6 best WordPress newsletter plugins, so you can start building engagement and driving sales through email marketing today. Like right now.
But that’s not all! We also looked into the 4 best WordPress subscription plugins for maximum conversions so that you can capture more leads and grow your audience—so much so that you could sell out Madison Square Garden.
Before we dive in, let’s take a look at the 7 key factors you should look at in your WordPress newsletter plugins →
When sifting through the vast array of WordPress newsletter plugins, you want to find high-quality plugins that are as robust as they are intuitive. So, what should you be looking for in a WordPress newsletter plugin? Here’s the lowdown:
Time is precious. A plugin that offers email marketing automation can take a load off your plate by sending emails to your subscribers at pre-scheduled times or triggered by specific actions. It also gives subscribers a personalized, real-time experience with your brand.
Want to keep your subscribers in the loop without lifting a finger? That’s where RSS campaigns come in, automatically sending updates whenever you drop new content on your site.
It’s all about getting those emails seen! Look for plugins that ensure your email newsletters land in the inbox and not the spam folder, keeping you on the good side of your subscribers (and email providers!). You can check with reputable sources like Email Tool Tester to compare the deliverability of top ESPs.
A/B testing lets you play around with different elements of your newsletters, forms and landing pages to see what your subscribers like most. It’s a cool feature to have in a plugin because it takes the guesswork out of your email strategy.
Playing it safe and staying legal is non-negotiable. Ensure your chosen plugin is GDPR compliant to keep user data secure and avoid any unnecessary legal hassles.
It may come as no surprise that we think MailerLite is the best WordPress newsletter plugin, but we aren’t the only ones. MailerLite's newsletter plugin is dedicated to simplifying the process, making it an appealing choice for small to medium-sized businesses (SMBs), entrepreneurs, non-profits, and e-commerce platforms.
The user-centric design aims to make the entire journey a stress-free experience, from drafting your first newsletter to managing an advanced automated email series.
The app was built with a gentle learning curve, ensuring that even email marketing newbies can effortlessly navigate through our extensive catalog of features.
MailerLite’s feature set is tailored to help you maximize the potential of your email list while growing alongside your business. We offer a generous free tier, allowing users to test the waters before committing to a paid plan. As your needs evolve, you can easily transition to a higher tier to access more advanced features.
Connect your WooCommerce store in minutes with a native integration built by MailerLite developers
Automate emails based on buyer behavior such as purchases or abandoned carts
Sync contacts between your email platform and your e-commerce tool
Share product recommendations in emails with e-commerce product blocks
Sell digital products—such as paid newsletter subscriptions—from your online store, landing page, or newsletter with Stripe integration
AI text generation: Use the AI subject line generator or AI email writing assistant to save time, optimize your email copy and refine your ideas
Risk-free 30-day free trial: When you create a MailerLite account you get access to premium features like unlimited templates, AI text generation and more! Plus you’ll also have access to 24/7 live chat support during your first month to make getting started a total breeze
User-friendly interface: The MailerLite dashboard and editors are all really easy to navigate
Best email deliverability: MailerLite is repeatedly ranked no. 1 in email deliverability by Email Tool Tester. So you can rest assured that your emails are landing in inboxes
Free automation and advanced segmentation: Everyone, including free plan users, can deliver the right messages at the right times to the right folks with zero hassle
Budget-friendly pricing: Enjoy the liberty of a robust free plan with plan upgrades that deliver even more value starting from just $9 a month
E-commerce integrations: Connect your online shop to MailerLite to send triggered emails to customers when they buy a product or abandon their carts, and track e-commerce conversions from your newsletters
Language support: The MailerLite app is available in English, Spanish and Polish. Additionally, customer support is available in English, Spanish, Polish, Lithuanian, Russian, Portuguese and French
Analytic capabilities: While you can track all the essential metrics, plus additional e-commerce metrics with a native integration, power users might want something more in-depth in the analytics department
Free unlimited signup forms and up to 10 landing pages
Free for up to 1,000 subscribers with a sending limit of 12,000 emails per month
Paid plans start at $10 per month
Sign up for a free MailerLite account and integrate with WordPress to start collecting subscribers, designing newsletters, and forging long-lasting relationships with your audience.
Mailster is a WordPress newsletter plugin that allows users to create, manage, and track email campaigns directly within the WordPress dashboard. This plugin eliminates the need to work with external platforms by providing a comprehensive email marketing solution within WordPress itself. With a focus on integration, it provides facilities to manage subscribers, create campaigns using its built-in editor, and monitor email performance without leaving your site's backend.
400+ free and premium email templates
All-in-one dashboard: Provides functionality to handle all email marketing-related tasks within the WordPress dashboard
No subscriber or email sending limits: Offers unlimited email sending and subscriber management without additional costs per tier
Affordable plans: Mailster is quite cheap compared to other WordPress newsletter plugins
Deliverability challenges: Some users might encounter deliverability issues, depending on their web hosting service, and may need to configure additional SMTP settings to improve it
No monthly plans: Mailster requires users to commit to an annual subscription
No free trial: Mailster doesn’t offer a free trial of email features, however, they do offer a 14-day money-back guarantee if you’re not satisfied
Mailster plans start at $49 per year
Mailpoet is another WordPress newsletter plugin that markets itself as a seamless plugin for inside your WordPress dashboard. They offer all of the basic features like the creation and distribution of newsletters, subscriber management, and statistics regarding the newsletters sent, all without needing to leave WordPress.
Drag & drop email editor
Last post notifications
Integrated experience: Manage, create and analyze newsletters all within your WordPress website backend
Limited segmentation in free plan: Basic segmentation available in the free version only allows you to segment subscribers based on a singular characteristic.
Limited support: Mailpoet doesn’t offer live chat support on any of their plans, and priority email support included in premium versions may take up to 2 business days
Free for up to 1,000 subscribers with a sending limit of 5,000 emails per month
Paid plans start at $10 per month
Brevo caters predominantly to small and medium businesses, along with e-commerce platforms and entrepreneurs seeking a unified communications tool. It differentiates itself by not just being an email service provider (ESP) but by also offering SMS marketing, live chat, and CRM functionalities under one roof.
The platform comes with a tiered pricing model that is unique in the sense that it's centered around the number of emails sent, not the number of contacts stored, which can be beneficial for businesses with larger contact lists but low emailing frequency.
Drag & drop email editor
Live chat widgets
Automated chatbot features
Multi-channel communication: Brevo offers both SMS and WhatsApp marketing, as well as marketing chatbots
Surprise costs: Some features need to be purchased as an add-on, such as additional account users ($12/month per user) and additional landing pages ($24/month per 5 additional landing pages)
Limited templates: Brevo only offers 65 pre-designed email templates
Free plan with a sending limit of 300 emails per day
Paid plans start at $25 per month
Constant Contact provides email marketing services, along with features for SMS and social media communication. Its social media capabilities include ad design, post scheduling, and comment interactions, while the SMS functions allow for text messaging to contacts. However, accessing some valuable email features, like dynamic content, surveys, and advanced automation tools requires a pricier Plus plan.
Forms, popups and landing pages
Drag & drop email builder
Ability to create and schedule social media posts
Autoresponders and workflows
SMS marketing features
300 integrations with tools including Shopify, Canva, and Vimeo
Unique multi-channel features: Manage social media accounts and connect with customers via SMS from a single tool
Plenty of templates: Shortcut the email design process with templates. Customizing these templates is easy thanks to the drag-and-drop builder
Phone support: Get help from Constant Contact experts via phone on weekdays
No free version: Even those with a small subscriber list have to pay to use Constant Contact
Sending limits: Plans have a sending limit of 24 times your total contacts
No website builder: You’ll need to build your website on another platform, which will add to your digital marketing costs
Constant Contact pricing:
Lite plan starts at $12 per month
Newsletter Glue, the new kid on the block, launched in August 2020. This is another WordPress newsletter plugin that allows you to write, design and publish newsletters directly within WordPress. Their main USP is that Newsletter Glue lets you publish your newsletter to your subscribers and website at the same time, without having to copy-paste between them. They claim this frees up an hour or more per newsletter.
Email template builder
Ability to show/hide content from either the newsletter or blog version of your post
Integrated experience: Creating, writing and publishing newsletters all take place in the WordPress dashboard
Searchable newsletter archive: By publishing your newsletters and blog posts on your website, they are easily shareable and search engine-friendly
Time efficient: By sending your newsletter and publishing it as a blog post at the same time in a single click, you can cut your publishing time in half
Limited design options: Newsletter Glue’s email template builder is much more basic than other plugins
Limited templates: Other newsletter plugins offer a richer variety of email templates, called “patterns” in Newsletter Glue
Expensive: Newsletter Glue is significantly more expensive than some of the other plugins featured in this list
No free plan or trial: Newsletter Glue doesn’t offer a free plan or a free trial of premium features. However, they do offer a 30-day money-back guarantee
Newsletter Glue pricing:
Monthly plans start at $89 per month
OptinMonster markets itself as a “conversion optimization toolkit”. They offer a whole host of opt-in forms, including lightbox pop-ups, floating bars, scroll boxes, gamified wheels, and exit intent pop-ups.
Drag & drop form builder
Animation and sound effect features
Advanced targeting options
High customization: From the form’s design to when it appears and who it appears for, you can completely customize your OptinMonster forms
Onboarding: All OptinMonster plans come with “Done-For-You Setup” where you get 1 complete campaign pre-made in your account
Feature-rich: All OptinMonster plans come with a lot of features centered around creating pop-up campaigns
Limited to pop-up forms: OptinMonster specializes exclusively in pop-ups, so there are no options for embedded forms or landing pages
No monthly plans: All plans are billed annually, which can be a big commitment for new businesses
No free plan or trial: OptinMonster doesn’t offer a free plan or trial. However, they do offer a 14-day money-back guarantee
Plans start at $9 per month billed annually
WPForms is a drag-and-drop WordPress form builder plugin that offers over 1,000 templates for contact forms, payment forms, survey forms, newsletter forms, and registration forms, which gives users a pretty well-rounded set of tools that go above and beyond subscription forms alone. One downside is that in order to integrate an ESP like MailerLite, you would need to upgrade to a more expensive Plus plan.
Drag & drop form builder
Conditional logic settings
File upload option in forms
Beginner-friendly: Users report a minimal learning curve with WPForms
Extensive knowledge base: WPForms has a large number of help articles and video tutorials available for users
No free plan or trial: However, WPForms does offer a 14-day money-back guarantee if you aren’t satisfied
No email add-ons for Basic plan users: Marketing integrations for ESPs such as MailerLite, Mailchimp, GetResponse, etc, are only available on the Plus plan tier and above (starting at $99.95 per year)
No monthly plan options: All of WPForms plans are billed annually
The Basic plan starts at $49.50 per year
Bloom is a WordPress form builder created by the team behind Divi, the visual WordPress site builder by Elegant Themes. Bloom is specifically designed to work with Divi. In fact, in order to purchase Bloom, you need to purchase an Elegant Themes subscription which comes with Divi, Extra, Bloom & Monarch.
So if your website is already designed, up and running, and ready to go, this might not be the best option for you. But if your website is still in its early stages, you might want to check out Elegant Themes.
Visual form builder
Various form types
Targeted display settings
Forms for gated content
Design-focused: High-quality design options for a professional look
Requires Elegant Themes membership: The whole Elegant Themes package may be unnecessary if your website is already built
Elegant Themes memberships are $89 per year or $249 for lifetime access
WS Form is a highly flexible WordPress form plugin that caters to people with more complex form-building requirements. Its advanced features and developer-friendly tools make it a formidable choice for professionals and businesses with specific needs, such as customizing product or check-out forms.
Drag & drop form builder
55+ field types
High customizability: You can pretty much tailor every aspect of your form to meet your specific needs
Developer-friendly: Advanced tools and custom coding options for developers
Comprehensive documentation: Extensive guides and tutorials available
Learning curve: Might be challenging for beginners due to the advanced feature set
No pop-ups or landing pages: WS forms focuses exclusively on embedded website forms
Email add-ons only on Freelance plan: ESP integrations are only available on the more expensive Freelance plan tier
No monthly plans: All WS Form plans are billed annually
No free plan or trial: However it does come with a 14-day money-back guarantee
WS Form pricing
The Personal plan starts at $59 per year
Choosing the right WordPress newsletter plugin for you comes down to your business, your goals and your specific needs. If you take the time to assess what you want and follow the guidelines laid out in this article, you’ll have all the info you need to be tap dancing over those cracks like a native New Yorker.