The best landing page builder for you depends on your specific needs. Just like a carpenter selects the best saw for the project, the tool you choose should help you create pages that push you toward your goals.
To help you make a decision, I've compiled this list of the 7 best landing page builders for 2025. Each option has its own unique features, from those that make it easy to create simple pages, to those that let you run A/B tests, sell products, collect leads and more.
Keep reading to find the best one for you. 👇
We spent hours researching each product and gathering the experiences of users to understand what each one excels at. As this is a “best of” list, all the tools have far more pros than cons, but we aim to highlight the specific reasons and use cases where one could be better than another. We don’t receive payments to place tools in our articles or earn money from affiliate links.
Want to skip ahead? Jump to the comparison table. ⬇️
Landing pages are used to drive a specific type of action. Typical reasons you might use a landing page include:
Collect email newsletter signups
Promote a lead magnet
Sell digital products and courses
Create a basic home page for a new idea
Convert people who click on paid ads
An effective landing page will include content that helps you achieve these goals.
Before deciding on a landing page builder, think about what you want to use your pages for and then consider the features, price, usability, and support you need. Here are some questions that can help with the selection process.
All the tools on this list have basic features like a visual builder and templates. But, many also have more advanced features like forms, pop-ups, A/B testing, prebuilt blocks, email marketing, AI generation, and more.
Landing page software pricing varies significantly—the tools on our list range from $9 per year to hundreds of dollars per month. Some tools even allow you to publish landing pages for free on a branded domain. Your budget will play a big part in the tool you choose.
Even easy-to-use tools require some getting used to. Customer support helps you get set up and create effective landing pages. All the tools on this list have extensive knowledge bases that will help with the majority of issues. Some also offer live support, although exact availability depends on the tool.
Here’s an easy-to-read comparison of the features offered by each of the tools on our list. The exact features you can access will depend on the plan you choose.
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Forms | |||||||
A/B testing | |||||||
Pop-ups | |||||||
Sell products | |||||||
Brand styles | |||||||
Landing page generation | |||||||
Save and reuse blocks | |||||||
Marketing automation | |||||||
Customer support | 24/7 chat | Reply in 24 hours | Live chat 9 AM to 5 PM CST | Chat support Mon to Fri | 24/7 chat | Chat and phone, Mon to Fri 6 AM to 6 PM PST | Via email or Discord |
Publish for free | |||||||
Starting price | $10 per month | $9 per year | $49 per month | $99 per month | $60 per month | $99 per month | $6 per month |
Here’s our review of each of the 7 best landing page builders that we’ve tried. Read on to discover what makes each one so special.
MailerLite’s landing page builder gives you advanced conversion features like A/B testing, forms, e-commerce blocks, and pop-ups at a price point that is far lower than other tools with similar functionality.
Plus, MailerLite is among the easiest tools to use on this list. You can get started in minutes with the landing page generator or a template, and the resulting pages look sleek, on-brand and modern.
Since MailerLite is also an email marketing tool, you get tons of marketing automation and conversion-related features that make it easy to turn your landing page into an entire campaign.
Overall, it's great for SMBs and creators looking for an intuitive way to create effective marketing automation.
When you start, you’ll get the option to build a page outline with a template or the AI landing page generator. I love using the latter, since it creates a custom outline that I can use as the base of my page.
Just enter some information about your page and the tool will create 3 options for you to choose from. Add your brand colors to create a page that fits your branding, or let the tool select a cohesive color palette.
The resulting designs look great and even people with basic design knowledge (like me) will find it easy and fast to edit the results to create beautiful pages. If you don’t like the generated options, hit regenerate for 3 more, or start the process again.
Talking of AI-powered features, you can use the built-in text and image generation tools to quickly fill your pages with content. I find the image generator to be especially useful. Below is a mockup of an e-book that I created in seconds.
Once you’ve generated your outline, use the landing page editor to customize it to your needs. The builder uses an intuitive system of sections and elements.
Sections are pre-made layouts that you can drag into a page, while elements are the individual items like headings, text and images, that you drag into sections.
When building a landing page, I mainly use sections, since these pre-built components cover pretty much any use case, are easy to customize, and are built with design best practices in mind. Plus, you can save your favorite sections and reuse them across multiple pages. It makes building pages super fast.
Another cool time-saving feature is how easy it is to create a brand identity and access these styles from within the page. When you set brand styles, each element you add to the page has the correct color and font, saving a ton of time.
You use landing pages to drive action. It doesn’t matter how beautiful or easy to create your page is if it doesn’t convert.
MailerLite has tons of advanced conversion features that are typically only available on much more expensive tools.
A/B testing is a big one. This lets you set up 2 or more versions of a page and then see which one most effectively leads to conversions. This is an important feature that some of the tools on this list charge hundreds of dollars for.
Setting up an A/B test is as easy as heading to the Split testing tab in the page Overview and then choosing the option to Add more versions. You can choose to start with the current version of the page, create a new version from scratch, or copy another landing page.
Each element is fully customizable with options to change the colors, spacing, text and more.
Finally, you can track the impact of your pages with built-in landing page analytics tools or by connecting to Google Analytics.
A big reason to use MailerLite’s landing page creator is to access the tool’s marketing automation and email features.
Since these are built into the platform, it’s easy to do things like:
Use the form entry as a trigger for an automated email or email sequence
Send post-purchase emails to people who bought the product
Send targeted email campaigns to people who joined your email list via the form
Send targeted email campaigns using the information people entered into the form and subscriber segmentation
Add page signups to an email marketing group related to the offer
While you can do these things with other tools, you’ll always need to sign up for an additional email marketing platform. This means you’ll pay more and the workflow for creating marketing and sales funnels won’t be quite as streamlined.
Access advanced conversion features at an affordable price point
Build entire marketing campaigns on the same platform
Publish a unique and beautiful page fast
Access tons of customization options and blocks
Publish pages for free using a subscribepage.io URL
You already use another email marketing service that you don’t want to switch from
Build and publish custom landing pages on a subscribepage.io URL for free. Plus, access tons of marketing automation features
Paid plans start at $10 per month to publish landing pages on your own domain
Sign up to design and publish your first landing page on MailerLite today. Access all templates, blocks, and email marketing features with a 30-day free trial of our advanced plan. No credit card required!
Carrd is an easy way to create modern-looking landing pages. I loved how quick it was to get started with Carrd. I just had to choose a template and edit it with the drag-and-drop builder. I didn’t even have to create an account to get started, just when it was time to publish.
The page builder tool has containers, columns, and all the basic blocks you need to create great-looking websites. I especially liked the animations feature, which helps bring your pages to life
One issue is that Carrd doesn’t have prebuilt sections, so you have to create everything from scratch. It would save a lot of time if you could just drag in blocks for content like headers, page heroes, or testimonials.
Editing in Carrd provides a good balance of ease of use and customization. Both design beginners and experts should be happy with what it’s possible to create using the tool.
You can drag blocks around on the page, but the majority of the editing happens in the sidebar on the left. There are tons of options to edit spacing, colors, alignment and more, so it’s possible to create almost any design you want.
The biggest benefit of Carrd is that it only costs $9 per year for basic features, $19 per year for forms, widgets and embeds, and $49 per year for access to everything.
This is great value if you just want to create a simple-yet-beautiful page and publish it on your own domain. For context, other landing page tools on the list can cost hundreds of dollars per month!
You can also create a free account and publish up to 3 pages on a Carrd-branded page without spending a cent. This makes it a great option for side or hobby projects where you don't want to spend too much money on tools.
Carrd has some conversion-focused features, such as lead capture forms that integrate with email marketing platforms like MailerLite. You can also add widgets for payment platforms like Stripe to sell digital products.
The biggest downside is that Carrd lacks some more advanced tools. There’s no A/B testing or pop-ups. Plus, you can’t add blocks like countdown timers, surveys, quizzes, or the ability to integrate with e-commerce platforms. But, this is very forgivable considering the pricing.
Build modern-looking landing pages quickly
Access plenty of customization options
Publish on a custom domain for less than any other tool
Publish pages with a free landing page builder
You want to build landing pages with more advanced features
Free plan to build basic pages and publish on a Carrd domain
$9 per year for 3 pages with custom domains, icons and more
$19 per year for 10 sites and forms, widgets, and more
$49 per year for 25 sites and all features
Leadpages is a landing page builder focusing on lead generation. The tool has most of the features you’d expect from a landing page builder, including an easy-to-use page editor and the ability to add forms, choose templates, and sell products.
Getting started is easy thanks to all the templates you can choose from. I don’t know exactly how many they have, but I scrolled for a long time and didn’t get to the end. You can easily choose one to fit your needs by using the filtering options in the sidebar.
Since the tool is focused on conversions, you also get forms, pop-ups, payments and countdown timers.
I especially like the checkout box, which allows people to enter their payment details directly into your page rather than linking to a Stripe product page.
If the goal of your landing page isn’t selling a product, you can also add forms for lead generation, a Calendly widget for appointment booking, or an Opentable widget for reservations. I think these features would be super useful for sales teams or restaurants.
Another cool feature is the Leadmeter conversion guidance tool. This suggests real-time improvements for your page based on best practices like call-to-action (CTA) readability, number of form fields, and heading length.
This could be a big help if you’re new to creating high-converting landing pages and aren’t sure exactly what to add to your page.
Another useful feature is comments, which allows multiple people in a team to collaborate on a landing page.
It’s easy to see how this could speed up the time it takes to publish a page when designers, ad specialists, and copywriters are all involved in the process.
Leadpages lets you go beyond single web pages and build an entire website. This is useful if you don’t have a website and want to keep your landing pages and homepage on the same platform. Or if you want to create a quick website for a larger campaign, such as an event.
Just be aware that there are plenty of more specialist options for building websites. If creating a website is your main goal, I’d at least explore what other tools are available. Here are some of the best free and affordable website builders for small businesses.
The downside is the cost; with a starting price of $49 per month, Leadpages is more expensive than other tools on this list, although by no means the most expensive. You also need the $99 per month plan to access online selling and A/B testing.
You want to collaborate on landing pages
You want to build entire websites for your campaigns
You think you’ll benefit from landing page guidance
You want to keep costs down
$49 per month for 5 landing pages and standard integrations
$99 per month for unlimited landing pages, A/B testing, products, and a blog
$697 per month for a built-for-you landing page and media campaign and advanced integrations
Instapage is a great landing page builder built for paid ad campaigns. Getting started is easy thanks to landing page templates with filterable categories.
I also like that, rather than including placeholder text, the templates suggest what to include in each section. It’s a simple feature, but it makes a big difference if you’re new to writing landing pages.
The builder stands out since it’s true drag and drop, meaning you can take an element and literally place it anywhere on the page. Many other tools require you to place the block in a predefined location.
This freedom gives more design customization options. But the lack of guardrails means the page can get messy if you aren’t a designer. The tool provides some help by using lines to highlight where the element is in relation to others on the page as you drag it around.
Another feature I liked is personalization, which lets you add dynamic content to a page to make it more relevant for specific audiences.
For example, you could use a version of your copy for people who visit your page from a Google search and different copy for those who visit via a Facebook ad. This lets you ensure the messaging is relevant to each group.
Related to this is the tool’s AdMap feature, which provides a visual overview of your entire campaign so you can spot inconsistencies. Plus, Instapage has A/B testing so you can test multiple versions of each page.
Building custom pages is simple and fast, which helps when creating multiple pages for large campaigns.
The builder has many prebuilt blocks for elements like reviews, FAQs, and speakers that you can drag onto the page. Plus, you can create and save your own blocks to reuse across multiple pages.
The major downside to Instapage is the price: the cheapest plan costs $99 per month and you need to spend at least $199 to access dynamic text.
You want to dynamically show different content to people based on their traffic source
You want a clear overview of your entire campaign and how landing pages fit
You plan to spend a lot on paid ad campaigns, so the cost of the tool is almost irrelevant to the overall cost of the campaign
You don’t want to spend $99 or more per month
You want to keep things simple
$99 per month for up to 15,000 unique visitors
$199 per month 30,000 visitors, A/B testing, multi-step forms, and dynamic text
Elementor is a WordPress page and website builder that allows you to create entirely custom pages without code. It has plenty of blocks you can add to the page and a ton of customization options.
It’s not the easiest tool to use, but I think it’s still much easier than the default WordPress editor. Even though the WordPress editor has improved a lot recently, you can do a lot more with Elementor.
Another major plus side of Elementor is that it’s a full-blown website builder. You can create themes for your entire site.
Elementor has a free plan, so you won’t have to pay anything to use it, assuming you already have a WordPress site.
But, many of the advanced blocks are only for paid users. For example, forms, price lists, countdowns, progress trackers and more.
The downside is that Elementor lacks some specific conversion-related features like split testing and analytics. It’s also only for WordPress websites, so you won’t be able to use it if your site is on another CMS.
Most of the other tools on this list let you create landing pages on a subdomain of your main site. You can use them to create landing pages even if your main site uses WordPress or another CMS.
Getting set up with WordPress is more complicated than using some of the other options on this list. But Elementor has added the option to buy managed WordPress hosting directly, which should simplify setting up your WordPress site.
You want to build your landing page on WordPress
You want to create an entire site on WordPress
You don’t use WordPress
You use WordPress but want to build your landing page with a tool that offers conversion-focused features like A/B testing
Free to use basic widgets
$60 per year for 57 pro widgets
$84 per year for 86 pro widgets, a pop-up builder and e-commerce features
$120 per year for hosting plan with paid 86 pro widgets
Unbounce has an easy-to-use visual page builder to help you create landing pages and forms.
The designer is true drag and drop so it gives you the option to place items anywhere on the page.
Plus, there’s a really good variety of template options; they are some of the best from any landing page builder we looked at.
One thing I really liked about Unbounce was how easy it was to create A/B tests. When editing a page, you can easily hit the variant button at the top of the page and the tool will duplicate your page in one click. From here, you can make your required edits.
Unbounce also has plenty of options for pop-ups and sticky bars. These are easy to create and add to your pages to increase the chances of generating a conversion.
You can also access plenty of pop-up display options, including the ability to show the pop-up to people depending on their location or referral source. But be warned, these advanced targeting tools are only available on the $249 per month Optimize plan.
A feature I like the sound of is Smart traffic, which automatically analyzes and learns from a visitor's attributes, such as their location and device, to send them to the page variant most likely to convert.
If you’re sending a lot of traffic to your landing pages, which you presumably are if you’re happy to pay the price of Unbounce, then this could impact conversions significantly.
The downside is the costs, you need to spend $149 per month to access A/B testing and $249 for Smart traffic.
The tool also doesn’t have many native integrations, just Mailchimp, Hubspot, Aweber, Campaign Monitor, and Active Campaign for email, but it does make it super easy for you to connect to pretty much any other tool via Zapier.
Experiment with Smart traffic tools
Use advanced pop-up display tools
Access dynamic text replacement features
You want a lower-cost tool
You don’t want to use Zapier to connect to your email marketing or other tools
$99 per month for up to 20k traffic
$149 per month for up to 30k traffic, A/B testing and more
$249 for up to 50k traffic, advanced triggers, and more
mmm.page is quite different from the other tools on this list. It’s basically a blank canvas for landing page design. You can add text, stickers, shapes, images and more, and then drop them anywhere on the page. There’s even a drawing tool that lets you write directly on the canvas.
This gives you a ton of creative control for the pages you create. If you can think it, you can make it with mmm.page. It’s possible to create both stylish retro pages and modern-looking ones.
This design freedom makes the tool a good option for people in industries like art or music who want to showcase their creativity in their landing pages.
While the complete flexibility can make it harder to create professional designs, the tool does show helpful guidelines so you can optimize the spacing and positioning of elements.
The pages aren’t responsive, but the canvas clearly highlights which area won’t show up on mobile. Use these to create pages that show all the important information on both mobile and desktop displays.
The tool has an explore feed, which lets you view other pages built with the tool. This is good for inspiration and really shows the kinds of designs you can make with the page.
You can also start your page using some of these designs as a base, or publish your pages to the feed so others can use them in their designs.
You’ll notice that a lot of the pages seem to be for hobby projects or people in creative industries, which makes sense due to the flexibility of the tool. If you want a landing page to promote your band’s latest gig or your upcoming art exhibition, then mmm.page could be the tool for you.
Another thing I liked about using mmm.page is that the builder makes noises as you’re editing and clicking. It’s not something that influences your landing page, but it makes using the tool more fun.
Mmm.page does have some tools to generate conversions. For example, you can add HTML code, which would let you add forms built with another tool like MailerLite. Plus, you can add buttons to your page and then link the button to a product page.
You have tons of options when it comes to choosing a landing page builder. To simplify your decision, think about the exact features you need and the price you’re willing to pay.
If you want to spend a lot of money on ads to push people to your page, it might make sense to spend more if a tool has a particular feature that you want to try. If not, choose one of the other tools on the list.
Sign up for a free account to publish your first landing page today. Our 30-day free trial lets you access all the marketing features you need to turn page visitors into customers.