7 top landing page builders in 2025 for every use case

To help you make a decision, I've compiled this list of the 7 best landing page builders for 2025. Each option has its own unique features, from those that make it easy to create simple pages, to those that let you run A/B tests, sell products, collect leads and more.

Keep reading to find the best one for you. 👇

Landing pages are used to drive a specific type of action. Typical reasons you might use a landing page include:

• Collect email newsletter signups

• Promote a lead magnet

• Sell digital products and courses

• Advertise an event or webinar

• Create a basic home page for a new idea

• Convert people who click on paid ads

An effective landing page will include content that helps you achieve these goals.

Before deciding on a landing page builder, think about what you want to use your pages for and then consider the features, price, usability, and support you need. Here are some questions that can help with the selection process. 

Does it have the features you need?

All the tools on this list have basic features like a visual builder and templates. But, many also have more advanced features like forms, pop-ups, A/B testing, prebuilt blocks, email marketing, AI generation, and more.

Is the price within your budget?

Landing page software pricing varies significantly—the tools on our list range from $9 per year to hundreds of dollars per month. Some tools even allow you to publish landing pages for free on a branded domain. Your budget will play a big part in the tool you choose.

What type of customer support does it offer?

Even easy-to-use tools require some getting used to. Customer support helps you get set up and create effective landing pages. All the tools on this list have extensive knowledge bases that will help with the majority of issues. Some also offer live support, although exact availability depends on the tool.  

Here’s an easy-to-read comparison of the features offered by each of the tools on our list. The exact features you can access will depend on the plan you choose.

Here’s our review of each of the 7 best landing page builders that we’ve tried. Read on to discover what makes each one so special.

MailerLite’s landing page builder gives you advanced conversion features like A/B testing, forms, e-commerce blocks, and pop-ups at a price point that is far lower than other tools with similar functionality. 

Plus, MailerLite is among the easiest tools to use on this list. You can get started in minutes with the landing page generator or a template, and the resulting pages look sleek, on-brand and modern. 

Since MailerLite is also an email marketing tool, you get tons of marketing automation and conversion-related features that make it easy to turn your landing page into an entire campaign. 

Overall, it's great for SMBs and creators looking for an intuitive way to create effective marketing automation.

Get started in seconds with the landing page generator

When you start, you’ll get the option to build a page outline with a template or the AI landing page generator. I love using the latter, since it creates a custom outline that I can use as the base of my page. 

Just enter some information about your page and the tool will create 3 options for you to choose from. Add your brand colors to create a page that fits your branding, or let the tool select a cohesive color palette.

The resulting designs look great and even people with basic design knowledge (like me) will find it easy and fast to edit the results to create beautiful pages. If you don’t like the generated options, hit regenerate for 3 more, or start the process again. 

Talking of AI-powered features, you can use the built-in text and image generation tools to quickly fill your pages with content. I find the image generator to be especially useful. Below is a mockup of an e-book that I created in seconds.

Build with a user-friendly drag and drop editor

Once you’ve generated your outline, use the landing page editor to customize it to your needs. The builder uses an intuitive system of sections and elements. 

Sections are pre-made layouts that you can drag into a page, while elements are the individual items like headings, text and images, that you drag into sections. 

When building a landing page, I mainly use sections, since these pre-built components cover pretty much any use case, are easy to customize, and are built with design best practices in mind. Plus, you can save your favorite sections and reuse them across multiple pages. It makes building pages super fast.

Another cool time-saving feature is how easy it is to create a brand identity and access these styles from within the page. When you set brand styles, each element you add to the page has the correct color and font, saving a ton of time.

Access plenty of conversion-boosting tools

You use landing pages to drive action. It doesn’t matter how beautiful or easy to create your page is if it doesn’t convert. 

MailerLite has tons of advanced conversion features that are typically only available on much more expensive tools. 

A/B testing is a big one. This lets you set up 2 or more versions of a page and then see which one most effectively leads to conversions. This is an important feature that some of the tools on this list charge hundreds of dollars for. 

Setting up an A/B test is as easy as heading to the Split testing tab in the page Overview and then choosing the option to Add more versions. You can choose to start with the current version of the page, create a new version from scratch, or copy another landing page.

Each element is fully customizable with options to change the colors, spacing, text and more. 

Finally, you can track the impact of your pages with built-in landing page analytics tools or by connecting to Google Analytics.

Create entire campaigns with built-in marketing automation 

A big reason to use MailerLite’s landing page creator is to access the tool’s marketing automation and email features. 

Since these are built into the platform, it’s easy to do things like:

• Use the form entry as a trigger for an automated email or email sequence

• Send post-purchase emails to people who bought the product 

• Send targeted email campaigns to people who joined your email list via the form 

• Send targeted email campaigns using the information people entered into the form and subscriber segmentation

• Add page signups to an email marketing group related to the offer

While you can do these things with other tools, you’ll always need to sign up for an additional email marketing platform. This means you’ll pay more and the workflow for creating marketing and sales funnels won’t be quite as streamlined. 

Choose MailerLite’s landing page builder if you want to:

• Access advanced conversion features at an affordable price point

• Build entire marketing campaigns on the same platform

• Publish a unique and beautiful page fast 

• Access tons of customization options and blocks

• Publish pages for free using a subscribepage.io URL 

Choose another tool if:

• You already use another email marketing service that you don’t want to switch from

Carrd is an easy way to create modern-looking landing pages. I loved how quick it was to get started with Carrd. I just had to choose a template and edit it with the drag-and-drop builder. I didn’t even have to create an account to get started, just when it was time to publish.

The page builder tool has containers, columns, and all the basic blocks you need to create great-looking websites. I especially liked the animations feature, which helps bring your pages to life

One issue is that Carrd doesn’t have prebuilt sections, so you have to create everything from scratch. It would save a lot of time if you could just drag in blocks for content like headers, page heroes, or testimonials.

Edit with easy and comprehensive tools 

Editing in Carrd provides a good balance of ease of use and customization. Both design beginners and experts should be happy with what it’s possible to create using the tool. 

You can drag blocks around on the page, but the majority of the editing happens in the sidebar on the left. There are tons of options to edit spacing, colors, alignment and more, so it’s possible to create almost any design you want.

Carrd is outstanding value

The biggest benefit of Carrd is that it only costs $9 per year for basic features, $19 per year for forms, widgets and embeds, and $49 per year for access to everything. 

This is great value if you just want to create a simple-yet-beautiful page and publish it on your own domain. For context, other landing page tools on the list can cost hundreds of dollars per month! 

You can also create a free account and publish up to 3 pages on a Carrd-branded page without spending a cent. This makes it a great option for side or hobby projects where you don't want to spend too much money on tools.

Conversion features are limited

Carrd has some conversion-focused features, such as lead capture forms that integrate with email marketing platforms like MailerLite. You can also add widgets for payment platforms like Stripe to sell digital products. 

The biggest downside is that Carrd lacks some more advanced tools. There’s no A/B testing or pop-ups. Plus, you can’t add blocks like countdown timers, surveys, quizzes, or the ability to integrate with e-commerce platforms. But, this is very forgivable considering the pricing.

Choose Carrd if you want to:

• Build modern-looking landing pages quickly

• Access plenty of customization options 

• Publish on a custom domain for less than any other tool

• Publish pages with a free landing page builder

Choose another tool if:

• You want to build landing pages with more advanced features

Leadpages is a landing page builder focusing on lead generation. The tool has most of the features you’d expect from a landing page builder, including an easy-to-use page editor and the ability to add forms, choose templates, and sell products. 

Getting started is easy thanks to all the templates you can choose from. I don’t know exactly how many they have, but I scrolled for a long time and didn’t get to the end. You can easily choose one to fit your needs by using the filtering options in the sidebar. 

Plenty of conversion-focused functionality

Since the tool is focused on conversions, you also get forms, pop-ups, payments and countdown timers. 

I especially like the checkout box, which allows people to enter their payment details directly into your page rather than linking to a Stripe product page. 

If the goal of your landing page isn’t selling a product, you can also add forms for lead generation, a Calendly widget for appointment booking, or an Opentable widget for reservations. I think these features would be super useful for sales teams or restaurants.

Create better pages with conversion guidance

Another cool feature is the Leadmeter conversion guidance tool. This suggests real-time improvements for your page based on best practices like call-to-action (CTA) readability, number of form fields, and heading length. 

This could be a big help if you’re new to creating high-converting landing pages and aren’t sure exactly what to add to your page. 

Another useful feature is comments, which allows multiple people in a team to collaborate on a landing page. 

It’s easy to see how this could speed up the time it takes to publish a page when designers, ad specialists, and copywriters are all involved in the process. 

Build entire websites for your campaigns

Leadpages lets you go beyond single web pages and build an entire website. This is useful if you don’t have a website and want to keep your landing pages and homepage on the same platform. Or if you want to create a quick website for a larger campaign, such as an event. 

Just be aware that there are plenty of more specialist options for building websites. If creating a website is your main goal, I’d at least explore what other tools are available. Here are some of the best free and affordable website builders for small businesses.

The downside is the cost; with a starting price of $49 per month, Leadpages is more expensive than other tools on this list, although by no means the most expensive. You also need the $99 per month plan to access online selling and A/B testing. 

Choose Leadpages if:

• You want to collaborate on landing pages 

• You want to build entire websites for your campaigns

• You think you’ll benefit from landing page guidance

Choose another tool if:

• You want to keep costs down

Instapage is a great landing page builder built for paid ad campaigns. Getting started is easy thanks to landing page templates with filterable categories. 

I also like that, rather than including placeholder text, the templates suggest what to include in each section. It’s a simple feature, but it makes a big difference if you’re new to writing landing pages.

The builder stands out since it’s true drag and drop, meaning you can take an element and literally place it anywhere on the page. Many other tools require you to place the block in a predefined location. 

This freedom gives more design customization options. But the lack of guardrails means the page can get messy if you aren’t a designer. The tool provides some help by using lines to highlight where the element is in relation to others on the page as you drag it around.

Personalize text with dynamic content 

Another feature I liked is personalization, which lets you add dynamic content to a page to make it more relevant for specific audiences. 

For example, you could use a version of your copy for people who visit your page from a Google search and different copy for those who visit via a Facebook ad. This lets you ensure the messaging is relevant to each group. 

Related to this is the tool’s AdMap feature, which provides a visual overview of your entire campaign so you can spot inconsistencies. Plus, Instapage has A/B testing so you can test multiple versions of each page. 

Build pages fast with prebuilt blocks

Building custom pages is simple and fast, which helps when creating multiple pages for large campaigns.

The builder has many prebuilt blocks for elements like reviews, FAQs, and speakers that you can drag onto the page. Plus, you can create and save your own blocks to reuse across multiple pages. 

The major downside to Instapage is the price: the cheapest plan costs $99 per month and you need to spend at least $199 to access dynamic text. 

Choose Instapage if:

• You want to dynamically show different content to people based on their traffic source

• You want a clear overview of your entire campaign and how landing pages fit

• You plan to spend a lot on paid ad campaigns, so the cost of the tool is almost irrelevant to the overall cost of the campaign

Choose another tool if:

• You don’t want to spend $99 or more per month

• You want to keep things simple

Elementor is a WordPress page and website builder that allows you to create entirely custom pages without code. It has plenty of blocks you can add to the page and a ton of customization options.

It’s not the easiest tool to use, but I think it’s still much easier than the default WordPress editor. Even though the WordPress editor has improved a lot recently, you can do a lot more with Elementor. 

Another major plus side of Elementor is that it’s a full-blown website builder. You can create themes for your entire site. 

Free plan with optional pro blocks

Elementor has a free plan, so you won’t have to pay anything to use it, assuming you already have a WordPress site. 

But, many of the advanced blocks are only for paid users. For example, forms, price lists, countdowns, progress trackers and more. 

Conversion-focused features are lacking

The downside is that Elementor lacks some specific conversion-related features like split testing and analytics. It’s also only for WordPress websites, so you won’t be able to use it if your site is on another CMS. 

Getting set up with WordPress is more complicated than using some of the other options on this list. But Elementor has added the option to buy managed WordPress hosting directly, which should simplify setting up your WordPress site.

Choose Elementor if:

• You want to build your landing page on WordPress

• You want to create an entire site on WordPress 

Choose another tool if:

• You don’t use WordPress

• You use WordPress but want to build your landing page with a tool that offers conversion-focused features like A/B testing

Unbounce has an easy-to-use visual page builder to help you create landing pages and forms. 

The designer is true drag and drop so it gives you the option to place items anywhere on the page. 

Plus, there’s a really good variety of template options; they are some of the best from any landing page builder we looked at.

Convert more with A/B tests and pop-ups

One thing I really liked about Unbounce was how easy it was to create A/B tests. When editing a page, you can easily hit the variant button at the top of the page and the tool will duplicate your page in one click. From here, you can make your required edits. 

Unbounce also has plenty of options for pop-ups and sticky bars. These are easy to create and add to your pages to increase the chances of generating a conversion. 

You can also access plenty of pop-up display options, including the ability to show the pop-up to people depending on their location or referral source. But be warned, these advanced targeting tools are only available on the $249 per month Optimize plan.

Could smart traffic increase conversions?

A feature I like the sound of is Smart traffic, which automatically analyzes and learns from a visitor's attributes, such as their location and device, to send them to the page variant most likely to convert.

If you’re sending a lot of traffic to your landing pages, which you presumably are if you’re happy to pay the price of Unbounce, then this could impact conversions significantly. 

The downside is the costs, you need to spend $149 per month to access A/B testing and $249 for Smart traffic. 

The tool also doesn’t have many native integrations, just Mailchimp, Hubspot, Aweber, Campaign Monitor, and Active Campaign for email, but it does make it super easy for you to connect to pretty much any other tool via Zapier.  

Use Unbounce if you want to:

• Experiment with Smart traffic tools

• Use advanced pop-up display tools

• Access dynamic text replacement features

Use another tool if:

• You want a lower-cost tool

• You don’t want to use Zapier to connect to your email marketing or other tools

mmm.page is quite different from the other tools on this list. It’s basically a blank canvas for landing page design. You can add text, stickers, shapes, images and more, and then drop them anywhere on the page. There’s even a drawing tool that lets you write directly on the canvas. 

This gives you a ton of creative control for the pages you create. If you can think it, you can make it with mmm.page. It’s possible to create both stylish retro pages and modern-looking ones. 

This design freedom makes the tool a good option for people in industries like art or music who want to showcase their creativity in their landing pages.

While the complete flexibility can make it harder to create professional designs, the tool does show helpful guidelines so you can optimize the spacing and positioning of elements. 

The pages aren’t responsive, but the canvas clearly highlights which area won’t show up on mobile. Use these to create pages that show all the important information on both mobile and desktop displays.  

Access plenty of design inspiration

The tool has an explore feed, which lets you view other pages built with the tool. This is good for inspiration and really shows the kinds of designs you can make with the page. 

You can also start your page using some of these designs as a base, or publish your pages to the feed so others can use them in their designs. 

You’ll notice that a lot of the pages seem to be for hobby projects or people in creative industries, which makes sense due to the flexibility of the tool. If you want a landing page to promote your band’s latest gig or your upcoming art exhibition, then mmm.page could be the tool for you. 

Another thing I liked about using mmm.page is that the builder makes noises as you’re editing and clicking. It’s not something that influences your landing page, but it makes using the tool more fun. 

Don’t expect conversion features

Mmm.page does have some tools to generate conversions. For example, you can add HTML code, which would let you add forms built with another tool like MailerLite. Plus, you can add buttons to your page and then link the button to a product page. 

You have tons of options when it comes to choosing a landing page builder. To simplify your decision, think about the exact features you need and the price you’re willing to pay. 

If you want to spend a lot of money on ads to push people to your page, it might make sense to spend more if a tool has a particular feature that you want to try. If not, choose one of the other tools on the list.