An interactive email contains functionality that encourages the reader to actively participate with the content, such as taking a survey, selecting an image, or anything else where they interact with your newsletter.
People want to be entertained, and interactive content does just that. Interactivity adds a splash of fun to your newsletter and gives you an edge over your competitors.
1. Your click rates will go through the roof
Adding interactive content to your emails can increase click rates by a whopping 300%. Imagine seeing those kinds of stats the next time you open your campaign report!
2. Your subscribers will smile more
Clicking through a quiz or watching a video is much more interesting, and people will be more likely to engage with your content. Positive experiences with your brand lead to good things down the road.
3. You’ll receive valuable feedback
When you add interactive blocks to your newsletter like surveys, you’ll set up a two-way dialog and invite better feedback. This makes people feel valued and helps you improve!
4. Your conversion rates will ramp up
Interactive elements are much more exciting to subscribers, and they’ll be more likely to check out your call to action (CTA) and convert.