Think about your last visit to an offline store. Do you remember seeing signs throughout the store helping you find the right section or informing you of a new sale? Did those signs interrupt your experience or enhance it?
Promotion pop-ups work the same way on your website. You help your visitors get the most out of their visit by sharing relevant information. And in a world of short attention spans, pop-ups are your best tool to catch people’s attention.
While MailerLite already offers subscribe form pop-ups that are used to grow your email list, these new promotion pop-ups are a separate feature designed to deliver important messages and to redirect your visitors to where you want them to go.
Let’s take a closer look to get you started.
When you click on the Promotions tab in Forms, you will have the option of choosing from these 8 different templates below.
Each pop-up template is meant to help you achieve specific goals.
All of these templates are customizable. You can control the design and set the behavior of the pop-up. Moreover, you’ll be able to track conversions of each pop-up as well.
You have complete control over the design of your pop-ups to complement your website. As with every design task in MailerLite, it’s very easy to use with the drag & drop editor.
Each template has the same 3 form types as subscribe pop-ups:
1. Pop-up is the traditional pop-up that appears in the center of the screen. This type is meant for your most important information as it completely alters the reading experience. When you use this pop-up, make sure it’s for a good reason.
2. Bar is a pop-up that sticks to either the top or bottom of your page. If you want to deliver a message, but it’s not worth stopping the reader in their tracks, this is the most subtle and least intrusive approach.
To choose whether you want the Bar on the top or at the bottom, click the Settings tab to switch the form’s position between Top/Bottom.
3. Slidebox pop-ups appear by sliding into the corner of the page. These are most effective when someone is about to finish reading the page. You can set this type of action in the behavior settings. (We’ll show you in the following section.)
You can choose to display the Slidebox pop-up on the Left or Right side of your page via the Settings tab.
You can control when you want to show your promotion pop-ups by changing the behavior settings. These are the exact same settings that are used with our subscribe pop-up feature. They include Mode, Frequency, Schedule, and Visibility.
Mode enables you to set the timing of the pop-up. For example, you can have the pop-up appear after a certain amount of time, after the page has been scrolled to a certain point, or when the visitor is just about to leave.
Frequency gives you control of when a visitor will see the same pop-up again. It’s important that you don’t annoy your visitors, so this is an important setting to consider.
Schedule is a new setting which allows you to control when you want to start and end the pop-up campaign. To use this feature, set the pop-up to Active. For example, you can create a pop-up, schedule it to be active May 1 – May 30 and not have to worry about remembering to activate or disable it.
Visibility lets you decide which pages or devices will show the pop-up. Use this setting to display targeted pop-ups that are highly relevant to those specific pages.
In addition to delivering important messages to your website visitors, your promotion pop-ups also help you redirect visitors to new pages where you want them to do something.
For example, you might want to send them to your sales page to buy a product or to your content page to download an ebook. When you use pop-ups to achieve a goal, you’ll want to measure how it’s working by tracking conversions.
You can activate conversion tracking by clicking the checkbox under the button URL link. (see below)
You also have access to a dashboard where you can monitor how many pop-ups were shown (impressions) and how many conversions each pop-up generated (clicks on a specific button).
With visibility into your promotion pop-up campaigns, you’ll be able to experiment and test different offers and messaging to determine what works best for your audience.
Promo codes work really well to drive short-term sales, especially if you raise the urgency by adding an expiration date to the code. You can implement a promo code pop-up campaign by using the Countdown pop-up template.
Set up a traditional pop-up to appear when your visitor first arrives with the information and the countdown clock to show that the offer will expire.
After the initial homepage pop-up, set up a recurring Bar type pop-up to display on every page that will remind the visitor of the timeliness of the offer. Because the pop-up remains on the very top or very bottom of each page, people can choose to ignore it if they are not interested.
The best way to improve your customer experience is to get feedback directly from your visitors.
MailerLite’s survey email block is an effective tool for asking your subscribers questions through email, and now the new Survey pop-up template enables you to ask website visitors who might not be on your email list. Even better, you get to ask people for their opinions while they are experiencing your brand.
You can set up a Survey pop-up to ask them how you can improve or try an NPS survey to gauge their satisfaction directly after they make a purchase or read a blog post.
If you run an e-commerce site, chances are you have a few popular products that customers tend to gravitate towards.
Use the Product pop-up template to highlight one of your best-selling products to your new visitors. Entice them with a discount for first-time buyers.
Not only will you gain new customers, but you’ll be able to test and measure which products help you the most.
Once people visit your site, you want to extend the experience with your brand. The second best way to continue your engagement is through your social media channels. (The best way, of course, is Email Marketing.)
Take advantage of the Social pop-up to encourage people to visit your social pages. Make sure when they get there, they can immediately see the value of becoming a follower.
The simple answer: they WORK. Pop-ups have experienced a complete makeover, from an annoying interrupter to a helpful guide. But, there is a huge caveat. You have to use pop-ups wisely.
When you develop pop-ups to enhance your customer experience, you are on the right track. You can test things like frequency and the volume of pop-ups to make sure you aren’t annoying your visitors. Start slow and see how it goes.
*Promotion pop-ups are only available to MailerLite paying accounts.
I’m Gediminas, CPO at MailerLite (not to be confused with C3PO from Star Wars). I work across all departments to ensure MailerLite is always working and helping you create the best email experience possible. The only thing I love more than building products is riding motorcycles—really, really fast.