Contact forms vs signup forms

When creating a landing page or website in MailerLite, there are two different types of forms that can be added to your page: Signup forms and Contact forms.

A signup form is a webform used to collect a subscriber’s email address and other information. When a subscriber completes a signup form, they’re added to your subscriber list and any associated automations are triggered.

Signup forms can be created in two ways.

Forms tab

Navigate to the Forms tab in your account. Here, you can create various types of forms that can be added to your existing website.

Check out our help articles to learn more about how to create Embedded and Popup forms, both types of signup forms that you can use to collect subscribers.

Websites and landing pages

You can also add a signup form to your existing MailerLite website or landing page.

To add a signup form to a website:

1. Navigate to the Sites section and choose the Websites tab.

2. Locate the site and click the Edit button to open the site editor.

3. In the right sidebar, choose the Blocks tab. Here, you will see the Signup form block.

To add a signup form to a landing page:

1. Navigate to the Sites section and choose the Landing pages tab.

2. Locate the site and click the Edit button to open the site editor.

3. In the Elements tab on the sidebar, find Signup form and drag it into your design.

A contact form is a webform that allows people to contact you directly from your website or landing page. For example, a landing page visitor might use a contact form to inquire about the product/service you offer before signing up or making a purchase.

To add a contact form to a website:

1. Navigate to the Sites section and choose the Websites tab.

2. Locate the site and click the Edit button to open the site editor.

3. In the right sidebar, choose the Blocks tab. Here, you will see the Contact form block.

To add a contact form to a landing page:

1. Navigate to the Sites section and choose the Landing pages tab.

2. Locate the site and click the Edit button to open the site editor.

3. In the Sections tab on the sidebar, find a Contact form section and drag it into your design.

Contact forms aren’t a valid method of collecting email subscribers, as subscribers must provide explicit consent to receive emails related to the content you’re offering.

When a landing page or website visitor completes a contact form, their submission is forwarded to your account’s email address, but they are not added to your subscriber list. 

If the goal of your form is to collect subscribers, simply select the Signup form block instead.