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If you have your MailerLite account connected to an e-commerce store using one of our integrations, then you may find certain cases where a customer does not trigger an e-commerce automation after a purchase. When this happens, there are a few things you can check.
Make sure your workflow was active during the time of purchase
Keep in mind that the automation will trigger only for purchases that happen while the automation was turned on, meaning that your subscribers who make purchases while the automation is paused will not be triggered or receive any emails.
⚙️ Keep in mind: E-commerce automation triggers can only activate once every 24 hours for the same subscriber.
Marketing permissions
E-commerce automations will only trigger if marketing permissions are granted during the checkout process of a new purchase, even for existing subscribers who had previously consented to receive marketing emails.
To check if a subscriber accepted marketing permissions:
Go to the Subscribers page.
Use the Search feature to search the subscriber’s email address.
If the subscriber is on your list, their email address will show. Click on it to open the subscriber’s profile.
Once you have the profile open, scroll down to Subscriber details.
Click Edit to view all fields.
Check the fields labeled Accepts marketing. If the subscriber accepted marketing emails, there will be a 1 in this field. If they did not, there will be a 0, and e-commerce automations will not trigger.
Order status
In platforms like Shopify and WooCommerce, the order status needs to be marked as Pending payment, Processing, or Completed in the store before an e-commerce automation will trigger.
In BigCommerce, the order status needs to be Awaiting fulfillment for connected automations to trigger.
Note: In Purchase frequency e-commerce automations, only orders Paid / Completed orders count towards purchase milestones.
Subscriber status
Only active subscribers on your MailerLite list can receive abandoned checkout emails. Unsubscribed contacts cannot trigger automations.
Some requirements apply based on the e-commerce trigger chosen:
Abandoned checkout automations cannot trigger if a customer does not enter their email address before leaving checkout.
Abandoned cart automations cannot trigger if a customer is a guest and does not log in to their store account.