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How to create a blog

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Adding a blog to your website is a great way to drive traffic to your website and grow your mailing list.

To create a blog page on your website, navigate to the Sites page and click on the Websites tab. Then:

  1. Open your website in the website builder.

  2. In the sidebar, click the Pages tab.

  3. Click Create new to add a new page.

4. Select Blog as your new page type.

5. Choose the name for your blog page. The name is how it will appear in your website’s navigation.

Tip: If you do not want your blog page to be visible on your published website, check the box labeled Mark as draft page and Hide page from Navigation. This saves your changes without publishing the page to your website.

Once created, you can edit your Blog settings in the sidebar under the Content tab. 

To edit the design settings of your blog page, click the Settings tab in the sidebar.

Each website you create can have one blog page.

Blog posts can be found and created on your website's Overview page under the Blog tab.

To create a post:

  1. Click Create a post and give your blog post a title. 

  2. You can then edit the Post titleExcerpt, and Featured image of your blog post. If you have created categories, they will also appear here. 

3. Select whether or not you'd like to turn on the Clicks heatmap to track where readers are clicking on your blog post page.

4. Click Save and edit content.

Now you can begin writing your blog post by typing directly into the blog post editor.

There are many types of blocks you can use in a blog post:

  • Text - Add text to your blog post

  • Image - Insert an image from your File manager

  • Divider - Break up the content of your blog

  • Table - Insert a table into your blog post

  • Code - Customize your blog post by inserting additional code

  • Signup form - Invite readers to join your email list

  • Video - Embed videos into your blog post

  • Content table

  • Button

  • Spacer

  • Anchor

To add blocks to your blog post, click the + icon or hover over the margin to the left of your text until the + icon appears.

Once you're happy with your content, you can click Save and publish to publish your post immediately. If you don't want to publish your blog post right away, you can click the dropdown arrow to save and schedule your blog post for later or save your blog post as a draft.

To publish your post, click Save and publish from within your blog post editor—or navigate to your Blog tab and click the Publish button on the post you wish to make public on your website.

You can select to publish your post now, or at a later date.

Any time you want to add or revise blog posts, you can just return to your website’s Blog tab to edit and create posts without the need to open your website builder.

You can also unpublish blog posts by clicking the Unpublish button.

For tips on how to create content for your new blog, check out our ultimate guide on how to craft content people care about.

If you’re migrating from a different platform and want to repost blogs with their original dates, you can edit the date that is displayed when you create a blog post. To edit the date of a blog post:

  1. Navigate to the Sites page.

  2. Click on the Overview button of the website containing the drafted blog post.

  3. Select the Blog tab.

  4. Find the blog post on which you want to change the date.

  5. Click the dropdown arrow next to the Edit button and select Details.

  6. Scroll down to the Post created section and edit the date.

  7. Click Update details.

Note: The Post created date can only be edited on published posts.

To add and edit categories for your blog page:

  1. Navigate to the Sites page.

  2. Click the Websites tab and choose the website containing the blog you wish to add categories to.

  3. Navigate to the Blog tab.

  4. Click the Manage categories button.

  5. Click Create a category.

6. Choose a title for your new category and click Create. The title is how the category will appear on your website.

7. Choose a Slug for your category page.

8. Apply your desired SEO settings and Social share settings.

9. Click Save.

You can now categorize your blog posts based on the content you post.

To add an existing blog post to your newly created category:

  1. Go back to your blog posts.

  2. Click the dropdown arrow next to the Edit button and click Details.

3. Scroll down to Select categories and choose the category to which you want to add your blog post.

Anchor links allow readers to skip to the content that catches their eye. To add anchors to a blog:

  1. Click the + symbol in the blog editor and choose Anchor.

  2. Name the anchor to make it easy to find in the next step

  3. Add a table of contents, image, or button block.

  4. In the block settings, open the Link drop-down menu and choose Anchor.

  5. Select the anchor you want to link to. You can even use your header navigation as a link to your Anchor block!

Adding a blog to your website is a great way to drive traffic to your website and grow your mailing list.

To create a blog page on your website, navigate to the Websites tab on Sites. Then:

  1. Open your website in the website builder.

  2. In the sidebar, click the Pages tab.

  3. Click Create new to add a new page.

  1. Select Blog as your new page type.

  1. Choose the name for your blog page. The name is how it will appear in your website’s navigation.

Tip: If you do not want your blog page to be visible on your published website, check the box labeled Mark as draft page and Hide page from Navigation. This saves your changes without publishing the page to your website.

Once created, you can edit your Blog settings in the sidebar under the Content tab. 

To edit the design settings of your blog page, click the Settings tab in the sidebar.

Each website you create can have one blog page.

Blog posts can be found and created on Sites under the Websites tab when you click on the title of your website. 

To create a post:

  1. Click Create a post and give your blog post a title. 

  2. You can then edit the Post titleExcerpt, and Featured image of your blog post. If you have created categories, they will also appear here. 

  1. Click Update details to save your changes then click Edit content.

Now you can begin writing your blog post by typing directly into the blog post editor.

There are eight types of blocks you can use in a blog post:

  • Text - Add text to your blog post

  • Image - Insert an image from your File manager

  • Divider - Break up the content of your blog

  • Table - Insert a table into your blog post

  • Code - Customize your blog post by inserting additional code

  • Signup form - Invite readers to join your email list

  • Video - Embed videos into your blog post

To add blocks to your blog post:

  1. Hover over the margin to the left of your text until a + button appears

  2. Click the + button to add additional blocks to your blog post

To publish your post, navigate to your Blog tab and click the Publish button next to the post you wish to make public on your website.

Any time you want to add or revise blog posts, you can just return to your website’s Blog tab to edit and create posts without the need to open your website builder.

You can also unpublish blog posts by clicking on the Unpublish button.

For tips on how to create content for your new blog, check out our ultimate guide on how to craft email content people care about.

Once you have finished creating your blog post, you can choose to schedule it for later instead of publishing it right away. To schedule a blog post for a later publishing date:

  1. Click the downward-facing arrow next to the Save and publish button.

  2. Click Save and schedule.

  1. Enter the time and date you want your blog post to be published.

  2. Click Schedule post.

If you have already created your draft, you can still schedule it for later:

  1. Navigate to Sites.

  2. Click on the title of the website containing the drafted blog post.

  3. Click the Blog tab.

  4. Find the blog post you wish to schedule and click Publish.

  5. Select Publish later and enter the time and date you want your blog post to be published.

  6. Click Schedule post.

Your blog post will appear as Scheduled in the Blog tab.

If you wish to change the schedule date and time, or publish your blog post immediately, simply click the Scheduled button to select a new schedule or select publish now.

If you’re migrating from a different platform and want to repost blogs with their original dates, you can edit the date that is displayed when you create a blog post. To edit the date of a blog post:

  1. Navigate to Sites.

  2. Click on the title of the website containing the drafted blog post.

  3. Select the Blog tab.

  4. Find the blog post on which you want to change the date.

  5. Click the Details button.

  6. Scroll down to the Post created section and edit the date.

  7. Click Update details.

Note: The Post created date can only be edited on published posts.

To add and edit categories for your blog page:

  1. Navigate to Sites.

  2. Click the Websites tab and choose the website containing the blog you wish to add categories to.

  3. Navigate to the Blog tab.

  4. Click the Manage categories button.

  1. Click Add a category.

  2. Choose a title for your new category. The title is how the category will appear on your website.

  3. Choose a Slug for your category page.

  4. Click Save.

You can now categorize your blog posts based on the content you post.

To add an existing blog post to your newly created category:

  1. Click the Details button next to your blog post.

  1. Check the box associated with your new category.

Last time edited: Oct 30, 2023