Share positive reviews in your newsletter. A great way to promote and sell your book is to let your subscribers know what others are saying about it.
The readers who take the time to write a review will appreciate that you value their effort. Sharing their opinion in your newsletter is always a good idea, especially when they are also your subscribers.
A.D. Justice does this in her newsletter below. When she announced the release date of her new book, she showcased her best review. Just include a few reviews. You don’t want to overwhelm your readers, so select the best ones and you’re good to go.