MailerLite Blog

Email A/B split testing: 6 ideas to start with

Ilma7 min read

Email A/B split testing: 6 ideas to start with

Before you get started with an A/B test, there is one rule to remember – make sure you’re testing only one element at a time.

Best free resources for beautiful newsletters

Ilma2 min read

Best free resources for beautiful newsletters

A creative image, cool icon or fun gif maybe the key reason to stop…

Video block in email: why should you use it?

Ilma4 min read

Video block in email: why should you use it?

3 to 5 seconds. That’s the attention span of an average viewer. It explains why video is doing so well at grabbing our attention.

Secrets to Successful Email Marketing

Ilma1 min read

Secrets to Successful Email Marketing

Watch the video about changes in email marketing and how to you must adopt to get the best results for your business.

3 ways to engage with your audience

Ilma3 min read

3 ways to engage with your audience

Psychology researches show that if you do someone a favour, you tend to like that person more. The same tactic may be applied in email marketing.

Big changes in Gmail’s DMARC policy

Silvestras3 min read

Big changes in Gmail’s DMARC policy

Back in 2015 on October 20th, Google made an important announcement on changes to their DMARC policy. These changes will take effect this year in June.

Growing your list with Facebook Lead Ads and Zapier

Ignas2 min read

Growing your list with Facebook Lead Ads and Zapier

Facebook Lead Ads help businesses connect with potential customers by making it very fast and easy to sign up for your newsletter, special offers or email courses.

Subscriber list quality control – why is it important?

Silvestras5 min read

Subscriber list quality control – why is it important?

Maintaining a quality list is often an overlooked part of email marketing.

5 ways to dramatically reduce email unsubscribe rates

Ilma4 min read

5 ways to dramatically reduce email unsubscribe rates

How do you feel when someone unsubscribes from your newsletter? You may win your reader’s heart even after the unsubscribe button is pushed.