MailerLite blog

The upside down marketing funnel or why you should care about your customers

Ilma7 min read

The upside down marketing funnel or why you should care about your customers

The idea behind the upside down marketing funnel is simple – have a good product, take care of your customers and give them the tools to recommend you.

How to create survey invitation emails that get more responses

Jonas10 min read

How to create survey invitation emails that get more responses

Six steps to help you create email surveys that will bring in valuable responses.

How you can improve your own email deliverability (Part 2 of 2)

Gabija8 min read

How you can improve your own email deliverability (Part 2 of 2)

Learn all the ways you can clean up your subscriber list to optimize email deliverability.

How you can improve your own email deliverability (Part 1 of 2)

Gabija9 min read

How you can improve your own email deliverability (Part 1 of 2)

Learn all the ways you can modify your email marketing practices to optimize your email deliverability.

B2B Email Marketing: 11 examples to put you on the right track

Paulius10 min read

B2B Email Marketing: 11 examples to put you on the right track

Business-to-business newsletter examples and tips to help you improve your B2B email marketing campaigns.

How to WOW new subscribers with your welcome emails

Jonas11 min read

How to WOW new subscribers with your welcome emails

Create a powerful first impression with your new subscribers! Check out these welcome email tips, subject lines and newsletter examples to get you started.

Handy cheat sheet to creating your email marketing strategy

Jonas10 min read

Handy cheat sheet to creating your email marketing strategy

Get the most out of your email marketing by developing an effective strategy first. Here are 4 quick steps to kickstart your campaign. Ready. Set. Go!

Re-engage inactive subscribers with a win-back email campaign

Jonas10 min read

Re-engage inactive subscribers with a win-back email campaign

Don't ignore your inactive subscribers. Learn how to create an effective win-back email campaign to re-engage your audience.

How to design a winning newsletter header

Mantas5 min read

How to design a winning newsletter header

We share our guiding principles for designing newsletter headers that make an impact.