Performance reporting
Advanced email analytics tools for smarter, faster growthLearn what works and do more of it with pro email marketing analytics tools. Get visual graphs, custom reporting, and deep dive overviews that surface the metrics you need to grow.
Make every email better than the last
Track opens, clicks, orders, and more from campaign and automation reports. See what resonates and double down on what works.
Build custom reports in minutes
Create dynamic dashboards that focus on your most important metrics. Save reports to track your growth, keep your boss updated, or impress your clients.
See how emails lead to revenue
E-commerce reporting shows how campaigns and automations drive sales. Works with products sold via MailerLite or connected e-commerce stores.
“I rely on data to guide my strategy—it shows me what resonates with our audience and drives engagement.”
Get the full story behind every campaign
Understand exactly how subscribers interact with your emails. Track metrics around engagement, deliverability, and e-commerce for a complete overview of campaign performance.
Talk to your email data with MCP
Instantly connect your email data with ChatGPT, Claude and other AI tools for personalized analysis and recommendations. It’s like having an always-on email marketing assistant.
Improve your KPIs with A/B testing
A/B test everything: campaigns, automations, forms, landing pages and more. Spot what resonates and roll out the winner with confidence.
“The easy options to do split testing on subject lines and email content have been helpful. I like how easy it is to use.”
Compare results by time period
See the impact of your strategy with comparative reporting. Choose any set of dates and compare them to the previous period.
Send targeted campaigns with subscriber analytics
See how your list evolves with insights about subscriber groups and segments. Use the data to create targeted email automations and campaigns that get 267% more clicks.
Location
Automatically see the country of every subscriber. Send emails based on time zone to boost opens.
Engagement
View opens, clicks, and form fills to see how each subscriber engages with your content.
Sales
See when a subscriber made their first and last purchase, as well as their total customer value.
Track and improve landing pages, too
Boost page views, sales and conversions with landing page and website analytics. Or connect Google Analytics to go even deeper.
See which forms & pop-ups convert
Track daily conversions, impressions and subscriber signups for every embedded form, pop-up and promotion. Spot your best performers and double down.
Google Analytics integration
Add UTM tags to any email to track what subscribers do on your website. Plus, connect Google Analytics to website and landing pages for detailed analytics.
Uncover your growth opportunities with MailerLite
Stop guessing, start growing. Sign up for free to get the email analytics tools you need to make every send smarter.
Email marketing analytics tool FAQ
Still got questions about email analytics? Check out the most common questions and answers below.
What is an email analytics tool?
Email analytics tools show how your subscribers interact with your email campaigns and automations. They typically include engagement metrics like clicks and opens, e-commerce metrics like orders and revenue, and deliverability metrics like unsubscribes and bounces.
What features should a good email analytics tool have?
A good email analytics tool needs features that go beyond highlighting basic metrics. You should also look for:
Custom reports: Create reports that highlight specific data points
Comparative reporting: Compare metrics from different time periods
E-commerce integration: Connect your online store and track how emails lead to sales
Click maps: See exactly what email elements people click on
MCP server: Connect your email data with AI tools like ChatGPT to get actionable advice tailored to your needs
Subscriber data: Track how subscribers interact with your marketing and use this to create more targeted campaigns
What’s the difference between custom reports and dashboards?
MailerLite’s custom reports feature lets you create analytics dashboards that focus on the metrics you want to track. You can then group this by subscribers, campaign type or time period to create tailored reports for different stakeholders or use cases.
Our analytics dashboards highlight the most useful metrics related to the part of the platform you are on. For example, showing campaign stats when looking at a campaign or form conversions when looking at forms.
Does MailerLite have AI analytics features?
The MailerLite MCP server lets you connect your email marketing data with tools like ChatGPT or Claude. You can then ask the AI to analyze any part of your campaign and provide suggestions to improve based on the data.
How accurate is email open rate tracking?
Apple's Mail Privacy Protection currently marks most emails delivered to Apple Mail as having been opened.
This means your dashboard open rates are often artificially inflated, and real human open rates are lower.
While open rate is still a useful directional signal for monitoring deliverability trends, the most reliable way to measure true engagement is by tracking metrics unaffected by these features, such as email clicks and e-commerce orders.
How can email analytics improve my marketing campaigns?
Email analytics show you the messaging, topics, products, and content types that your subscribers engage with. When you know what people like, you can create more similar content to get better results.
Learn more about campaign reports
More features to explore
MailerLite is packed full of features that help you save time and grow your business.