Free plan update: What you need to know

Nothing changes if you have fewer than 500 subscribers; you can continue using your account as usual.

If you have over 500 subscribers, sending campaigns, running automations and adding subscribers manually to MailerLite will stop working. You need to upgrade to a paid plan or reduce your subscriber count to below 500 to continue sending.

If you decide to stay in the free plan with 500 subscribers, your account will remain active, and you will not lose any data. All your forms, pop-ups, and landing pages will continue to work.

If you’re on a free plan, you’ll only be charged if you choose to upgrade to a paid plan manually. 

To keep your campaigns and automations running smoothly, follow these steps to upgrade your account by September 23, 2025. Once you’re on a paid plan, your account will automatically upgrade when you reach the subscriber limit for the plan you’re on. 

Upgrade your account by heading to Account settings, then Plan and billing, and then hitting Upgrade. Choose either an Advanced or Growing Business plan and follow the on-screen instructions to complete the process. Use the interactive slider to adjust the plan size to match the number of subscribers you need.

You’ll see an in-app banner when your account reaches 400 subscribers. This will allow you to upgrade before hitting the 500-subscriber limit.

Each unique, active email address is counted as a subscriber towards your plan’s subscriber limit. We don’t count subscribers more than once, even if they appear in multiple groups or segments. We also don’t count unsubscribed or bounced contacts toward your limit.

You may be able to stay below the 500 subscriber limit by removing inactive subscribers, those who no longer open your campaigns, from your email list. 

Head to the Clean up inactive tab in the Subscribers section of your dashboard to get started. See detailed instructions for how to remove inactive subscribers here. 

You could also use MailerCheck to remove low-quality subscribers like role-based accounts, disposable email addresses and email addresses with typos. Head to MailerCheck to analyze 200 email addresses for free. 

All accounts on free plans are affected by these changes. There are no changes being made to paid plans. 

If you have multiple accounts and would like to review them, log in to MailerLite and navigate to the drop-down menu at the top of your dashboard. You will see the option to switch between all accounts that are linked to your email address.

You received an email about MailerLite's free plan changes because there's a MailerLite account linked to your email address.

You can access this account in the New MailerLite via this link or by selecting the New version here.

If you don't want to use MailerLite anymore, you don't need to do anything. Alternatively, follow these instructions to delete your account.

The email send limit will not change. You can still send up to 12,000 emails per month on a free plan.

If you have over 500 subscribers and don’t upgrade, your active automations will stop working, and your scheduled emails will not be sent. If you have over 500 subscribers, upgrade your account before September 23, 2025 to keep everything running smoothly.

Forms, pop-ups and landing pages will continue to collect subscribers even if you surpass the free plan limits.

We’re currently running a Get back to business sale, which gives new customers and those on a free plan 30% off their first 3 months of any paid plan. 

If you miss the sale, you can save 10% year-round by purchasing an annual plan over a monthly one. 

Plus, nonprofits can save 30% off any plan at any time of year. If your organization is a nonprofit, check out our nonprofit discount page to learn more.

If you have under 500 subscribers, everything will continue to work. If you have over 500 subscribers, connected e-commerce integrations will continue to sync existing customer data, but they will not add newly opted-in customers to your email list.

Our Growing Business plan contains all the tools you need to create effective email marketing campaigns with automations, unlimited campaigns, landing pages and more.

Our Advanced plan includes pro features such as AI generation, an HTML email editor, and enhanced automations.

Check out our pricing page to see all the differences between the two plans.

Users migrating from MailerLite Classic will face the same free plan limits. You’ll need to upgrade to a paid plan if you have more than 500 subscribers. 

Alternatively, start by migrating under 500 subscribers to test out the new platform. You can then move over the remainder once you’ve finished testing. 

If you have trouble logging into your MailerLite account, please follow the steps in this article to troubleshoot the issue. 

There are two methods you can use to restore subscribers who have been deleted or unsubscribed. 

1. Re-import your subscribers via a backup file.

2. Restore subscribers from a sent campaign by following these steps:

- Go to a sent campaign report.

- Navigate to the Subscriber activity tab.

- Click the downward arrow on the top left of the list and choose Select all.

- Click Actions, then Export CSV.

- Re-import the CSV file to get your subscribers back to your active list.

If neither of these options is possible, please contact our support team by replying to the email you received about the free plan changes.

If you have fewer than 500 subscribers and don’t upgrade, no changes will be made to your account.

If you have over 500 subscribers and don't upgrade:

- You will not be able to send campaigns, run automations, or add new subscribers manually

- Your account will remain active, so you don’t lose any data

- Your forms, pop-ups, and landing pages will continue to work 

- You will not be charged unless you choose to upgrade