The auto resend campaign will automatically send another email to your subscribers if they have not opened the first email, or if they have not clicked a link in your first email.
There are 2 ways of creating an auto resend campaign. In the Campaigns area you can use the quick link from the Create campaign dropdown. Or click Create campaign and choose Auto resend campaign from the menu above.
Now you can choose the type of auto resend campaign you’d like to use.
There are a few choices:
In the first method, the second email will look exactly like the first one and only the subject line is changed. You’ll enter both subject lines underneath.
The second method allows you to change the subject line as well as add a personal message to the second email. It will look like the second email has been forwarded personally from you. The original content from the first email will appear under your personal message. You’ll be able to write your personal message right after you finish editing your first email.
The third method allows you to change the subject line and the email itself.
In this video, we’ll pick the last option. During the next steps, we’ll enter a campaign name, choose a template and edit it.
And now for the second email. Repeat the process (or copy the first email) and choose the group that this campaign will be sent to, then click Next. Here you can choose the rules for the second email. It can either be sent to the people who didn’t open your first email or it can go to the people who didn’t click any link in your first email.
Then review the campaign and use the edit button to make any final changes.
In the last step you’ll see all the sending settings. Here you can control when the first and second email will be sent out. Set the date and pick the time. Now your emails will be sent based on the time and whether or not someone opened the first email or clicked on any links.
When you’re done, click Send.
After a set time, the first email will be sent to your chosen group. This campaign will move from drafts to sent. That’s where you’ll be able to track changes and see statistics. Use the View report button for an overview of your success.
To learn more, check out this article on How to create an autoresend campaign.