MailerLite blog

Megan10 min read

The complete guide to using email emojis in subject lines

We’ll review the pros and cons of using emojis, show examples to inspire you and finish up with best practices.

Everything to know about the California Consumer Privacy Act (‘CCPA’) and email marketing

Ernesta14 min read

Everything to know about the California Consumer Privacy Act (‘CCPA’) and email marketing

What is CCPA, does it apply to my business, how does it differ from GDPR? Our Legal Counsel Ernesta gives you the 101.

Oops! How to apologize for an email marketing mistake

Jonas10 min read

Oops! How to apologize for an email marketing mistake

Email mistakes happen. How you respond is what matters! We'll share some ways to send follow-up emails after a mistake.

Re-engage inactive subscribers with a win-back email campaign

Jonas13 min read

Re-engage inactive subscribers with a win-back email campaign

Don't ignore your inactive subscribers. Learn how to create an effective win-back email campaign to re-engage your audience.

10 easy tactics to achieve a jam-packed room during your next webinar

Megan11 min read

10 easy tactics to achieve a jam-packed room during your next webinar

Organizing a webinar? These 10 promotion strategies will get people to RSVP en masse (and they’re all super easy to implement).

15 best welcome email examples for new subscribers

Jonas15 min read

15 best welcome email examples for new subscribers

How do you WOW new subscribers with welcome emails? Check out these examples along with tips and subject lines that boost open rates!

We’re explaining every web page your website should (and could) contain

Megan12 min read

We’re explaining every web page your website should (and could) contain

“Which pages should my website have?” You'll find the answers in this article including must-have and great-to-have pages.

10 landing page examples analyzed (+ tips to create great pages yourself)

Megan17 min read

10 landing page examples analyzed (+ tips to create great pages yourself)

Landing pages have a single focus, which is why they convert so well. Let's analyze 10 customer landing pages so you can build a great page yourself.

How to use background images in email campaigns the right way

Megan12 min read

How to use background images in email campaigns the right way

This one’s all about background images in emails! Learn best practices, see examples of great newsletter backgrounds and get started yourself.

Email cadence: How many emails should you send per week, month?

Jonas10 min read

Email cadence: How many emails should you send per week, month?

We'll share our email frequency data and sending best practices to help you find the email cadence that will deliver more opens and clicks.