Ilma from MailerLite

Ilma4 min readTips & ResourcesAugust 24, 2016

Creative and super simple ways to grow your list

Creative and super simple ways to grow your list

Did you know that your email list naturally degrades by about 22.5% every year? People change email addresses as they move from one company to another. They unsubscribe. They don’t really use the email or misspelled it while subscribing.

You should constantly grow your email list to make up for this loss.

Ran out of ideas how to grow it? Here are 6 creative and super simple ways to help you. Just always remember one thing: make it easy to subscribe – ask only for an email address. You can ask for more details later on.

#1. Your email signature

Add a very simple call to action to your email signature that tells people why they should sign up for your list. Then, link it to your signup form.

This way, Hotmail grew their mailing list by 12 million email accounts in less than a year. They added the intriguing bit of text “P.S. I love you” at the bottom of every email they sent, with a link back to their homepage.

The text in your signature can say “Sign up for our newsletter”, “Join our email list” but I suggest you write something more original like Hotmail team or these guys did:

Noah Kagan, Chief Sumo at AppSumo & SumoMe:

email signature example - noah kagan

Sean Black, Founder & CEO of Crunched (acq’d by ClearSlide):

email signature example - sean black

Tempted to click on the links? This is exactly how you want your readers to feel. Give them a reason to do so.

#2. About Page

About Page is the most overlooked page for conversions.

If someone visits your About Page, it means that the person is certainly interested in your company/product and would like to know more. This is a great opportunity to offer them to join the mailing list.

You may include the webform in the middle of the page and then at the end, like Backlinko did.

One in the middle of the page:

sign up form example in about page

And another at the bottom of the page:

sign up form example in footer

#3. Top blog posts

Go to Google Analytics to find out which blog posts are the most visited.

Create a free giveaway for every blog post. Something simple. Pdf of the blog post. Checklist. Transcript. Video. Something that gives value and is connected with the blog posts.

And then ask for an email. In the middle of the blog post and at the end of it.

subscription form in backlinko blog post

#4. Social media

There are so many ways how you can grow your subscriber list through social media.

Create a newsletter subscription tab on Facebook:

subscribe form on facebook example - barn images

Have a Facebook signup button:

facebook sign up button

Post a photo of an item or an offer to giveaway on Instagram. Then, include a link in your Instagram bio asking people to sign up to participate in the giveaway:

Goat Story's newsletter signup example on Instagram

#5. Popup forms

Popup subscribe forms are considered to be the most effective way to convert your website visitors into subscribers.

Design beautiful popup form that would catch your visitor’s attention and invite to subscribe to your mailing list. Ask only for an email address, no name, no other details – to make the subscription step as easy as possible.

Ironpinoy newsletter subscription popup example

#6. Landing page

Create a beautiful landing page along with your subscription form. For example, let’s say you’re a book author, the easiest way for you to grow your mailing list is to email your readers a part of a story from your book and then ask to subscribe for more. Or you can ask for their email to send them a free book.

Book author free book subscription form

How do you grow your list? What works best? What challenges do you face? Share your ideas in the comments.

Editor’s note: This post was originally published in June, 2015 but has been updated for accuracy and comprehensiveness.