Now you’ve learned all the best practices to create scary fun Halloween emails, it’s time to plan your campaign!
1. Decide on the topics and goals for your campaigns
Think about the types of content you can share with subscribers—do you have a creative idea that will drive them through to your blog? Or perhaps you can create a creepy discount code or Halloween sale on a selection of your items. Maybe it’s the ideal time to promote a new product or service.
2. Add your Halloween emails to your newsletter calendar
Sending out a single email on October 31st is fine, but to really increase conversions and engage subscribers, planning a few Halloween email campaigns for 2-3 weeks leading up to the big night is the best way to go.
If you already have a bunch of email ideas mapped out, see if there is any way you can add a Halloween twist to them. This could be as simple as making tweaks to the language and design!
Curious about when to send your email newsletters? Check out this article on the best time to send emails.
3. Create your Halloween email design
Don’t skip out on design! A few emojis here and there aren’t going to cut it.
Using the design best practices above, along with a professional email marketing tool like MailerLite, you’ll be able to create stunningly scary emails in no time at all. You can use one of the ready made templates for a professional email design that can be easily customized to be spooktacular!